SIT BACK AND RELAX.Give us your business card for:• Slides from this presentation• Subscription to The Dirt (free marketinginfo)• An entry to win a flat screen TV• A free buttonWear your button to booth #1122 for:• Another TV entry• A free, limited-edition boot koozie
AGENDA• Improve your website• Manage your content• Integrate mobile• Making money from email• Maximize social networking• Latest trends• 5-Step Action Plan (future webinar)
CAN WE TALK? • Loves your event • Connection to your event • Does lots of local websites • “Brung ya”
PRESENTER KENDRA WRIGHT President, Saffire Events• First job – Event manager for non-profit• Began working at Fortune 1000 company in 1995 o Accidentally started building websites• Started own company in 1998 o One woman show
LEADERSHIP AARON PEDERSON JEREMY Technical Director EMERSON• Leads a team of highly- Creative Director • A classically-trained artist skilled programmers with 16 years experience• Finds the perfect technology in online design for the job • Makes everything we do• A different breed of techie – look beautiful speaks English! • Not a prima donna
TEAMChris Lugar Adam Dispenza Jonathan HopeSenior Software QA Specialist Software EngineerEngineerJessica Bybee- Cassie Roberts Kelly GinestDziedzic Manager of Sales & Manager, MarketingSenior Account Partnership CommunicationsManagerDaniel Bunn Chris Howard Brandi ReillySoftware Engineer Front End Developer Manager, Marketing & Customer Service
WHAT’S NOT COOL One of the oldestonline marketing tactics
WHAT’S COOL67% of global marketers rated email themost successful digital marketing tactic. Source: CMO Council, May 2012
COMPELLING REASONS TO EMAILThe days events email are often their toprevenue days (even above social media).Email gives some of the fastest results,often within 24 hours.Email is the most cost-effective marketingtool.
FACEBOOKYour #1 social networking priorityOver a billion monthly active users• Recent changes - Business Pages • Inactive users won’t see content as much • Only 10-20% will see content • Only 1% will interactPay attention to your website& email!
TEXT MARKETINGYour customers are texting.Consider joining the conversation.Judiciously text deals and specialannouncements. Start offering people the opportunity to sign up for text, even if you don’t know what you’ll do with them.