Your SlideShare is downloading. ×
  • Like
Effectively Using Digital Platforms to Support Sponsorship
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Effectively Using Digital Platforms to Support Sponsorship

  • 186 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
186
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
12
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. saffireevents Cassie Roberts| Saffire Events EFFECTIVELYUSING DIGITAL PLATFORMS TO SUPPORTSPONSORSHIP Sarah Thompson|TennesseeValley Fair
  • 2. saffireevents SPONSORSHIP HUMOR
  • 3. saffireevents Sponsors WHAT ARE SPENDING?
  • 4. saffireevents TOTAL SPENT IN USA
  • 5. saffireevents “The sponsorship pie is growing, but being cut into fewer pieces.” -www.sponsorship.com
  • 6. saffireevents GET A SLICE
  • 7. saffireevents ONLINE. The most cost-effective ways to earn your sponsorship dollars are
  • 8. saffireevents
  • 9. saffireevents 1 2 3 PROVIDEPREPARE PACKAGE THREE P’s OF SPONSORSHIP
  • 10. saffireevents 1 PREPARE TO WORK WITH SPONSORS IN THE DIGITALAGE A BRIEF101 COURSE:
  • 11. saffireevents GET EDUCATED BE SMART ABOUTWHATYOU ARE OFFERING YOUR SPONSOR • Know your business • Use Videos to show off your brand • Learnabout potential sponsors’ businesses • Research them onlinebefore you go • Offer relevant creativepartnershipoptions
  • 12. saffireevents GET INVOLVED FIND THINGS YOU CANDO TOSUPPORT YOURPOTENTIALSPONSOR’SBUSINESS • Can you use their product/service at your event? • Social media giveaways • Can you recommendtheir product/serviceto someone else? • Can you volunteer orsend volunteers totheir organization?
  • 13. saffireevents GET ORGANIZED MAKE IT EASY FORYOUR SPONSORS TO LOVE YOU • Make yoursponsorship packages clear, concise &available online • Organize yourinvoices • Allow sponsors to pay online- a digital age bonus! • Add a sponsor’s logo to your website DURING a sponsor meeting
  • 14. saffireevents KENDRA-ISM: “Peoplewill find a wayto workwith people they like.”
  • 15. saffireevents 2 Build unique (digital) sponsor PACKAGES
  • 16. saffireevents Case Study: Consider the Olympics http://www.olympic.org/sponsors
  • 17. saffireevents BRILLIANT!
  • 18. saffireevents 2. Recap this year’s Success 1. Show your experience 3. Use Mixed Media This pagecan befound at: http://www.olympic.org/sponsors/100-years-of-olympic-marketing
  • 19. saffireevents 4. Use Linked Logos 5. Provide current reports
  • 20. saffireevents 6. Photosof sponsorship in action 7. Video & Description of company
  • 21. saffireevents Consider sponsor logo placement on the web.
  • 22. saffireevents YOUR OPTIONS Do you knowthe different ways you can display sponsorson yourwebsite?
  • 23. saffireevents HOMEPAGE BAR
  • 24. saffireevents SPONSOR PAGE LOGO
  • 25. saffireevents SPONSOR PAGE LINK
  • 26. saffireevents SPONSOR PAGE LIST
  • 27. saffireevents EVENT DETAIL PAGE LOGO
  • 28. saffireevents EVENT DETAIL PAGE LINK
  • 29. saffireevents LIMIT DON’T YOUR SPONSORS TO ONELOGO
  • 30. saffireevents What can you do for your bigger sponsors?
  • 31. saffireevents
  • 32. saffireevents Declarea website sponsor.
  • 33. saffireevents
  • 34. saffireevents For presenting event sponsors, share the name of the sponsor on the web in a prominent space.
  • 35. saffireevents
  • 36. saffireevents Name your facilitiesafter sponsors and place those on the web.
  • 37. saffireevents
  • 38. saffireevents Make sure your sponsors translate to your mobile website.
  • 39. saffireevents
  • 40. saffireevents Speaking of mobile—is there an app for that?
  • 41. saffireevents
  • 42. saffireevents APP OPPORTUNITIES • Splash page (opening page) • Certain App Functions—for example an interactive map could be sponsored by Garmin, food court info by a grocery store etc. • Banner Ads within the app
  • 43. saffireevents WARNING: A word of Don’t oversaturate your space.
  • 44. saffireevents CAN YOU HAVETOO MANY?
  • 45. saffireevents Set email sponsors.
  • 46. saffireevents
  • 47. saffireevents Give shout outs to your sponsors on social media.
  • 48. saffireevents
  • 49. saffireevents DON’T BE AFRAID OF FREE We can’t give away the profits! Maybe you can’t affordNOT to. Making sponsorsfeel special will goa long way. Most digital marketing doesn’tcost youanything but time & effort.
  • 50. saffireevents • OFFEROnesocial media post, plan to givetwo –It’s FREE. • GIVE unpurchasedsponsorship benefits toan existing sponsor • SHARE yoursponsors’postson your Facebook wall—quickly becoming the bestway to gain exposureon Facebook, and businesseswill appreciate it! FREE Ideas
  • 51. saffireevents EDITORIAL CALENDAR
  • 52. saffireevents www.SaffireEvents.com/calendar
  • 53. saffireevents If you’re creating YouTube videos, preroll a sponsor logo.
  • 54. saffireevents
  • 55. saffireevents Give your sponsors space on your YouTube Channel.
  • 56. saffireevents
  • 57. saffireevents Add sponsorlogos to print-at-home tickets.
  • 58. saffireevents
  • 59. saffireevents THE BOX THINK OUTSIDE
  • 60. saffireevents BANNER BLINDNESS
  • 61. saffireevents DIESEL Diesel jeans, pretreatedwith mud, wind, rain and othersurprisesyou may come acrossduring afestival;given out as promotional itemson social media.
  • 62. saffireevents SWEET LEAF TEA Promotionwith severalcities:Giveaway tea, encourageacts ofkindness & social mediainteraction Photos © Getty Images
  • 63. saffireevents BURGER KING Sponsoredcharging station on eventgrounds
  • 64. saffireevents TIME WARNERCABLE Internetsponsoron eventgrounds.Peopleattendingfairs lovethis!
  • 65. saffireevents 3 Measureable Results PROVIDE You must
  • 66. saffireevents Sponsorslike NUMBERS
  • 67. saffireevents The best way to show sponsor returnon investmentthe web is GOOGLEANALYTICS
  • 68. saffireevents SPONSORS? What should I show
  • 69. saffireevents TOTAL VISITS
  • 70. saffireevents AUDIENCE OVERVIEW AUDIENCE>OVERVIEW
  • 71. saffireevents VISITS ON SPONSOR/EVENT PAGE
  • 72. saffireevents CONTENT DRILLDOWN BEHAVIOR>SITECONTENT>CONTENTDRILLDOWN
  • 73. saffireevents MAGIC The #of visits
  • 74. saffireevents IT VARIES • Don’t be discouraged! • Many reasons people partner with you. THE WORST THING TODO IS TOSAY I CAN’T
  • 75. saffireevents TOTAL TIME ON SITE & PAGES
  • 76. saffireevents ENGAGEMENT AUDIENCE>BEHAVIOR>ENGAGEMENT
  • 77. saffireevents OFFSET High engagement can low visits
  • 78. saffireevents CLICKS PER SPONSOR LOGO
  • 79. saffireevents CLICKS PER SPONSOR LOGO BEHAVIOR>EVENTS>OVERVIEW>EVENTLABEL http://doteduguru.com/id7229-idiots-guide-to-event-tracking.html
  • 80. saffireevents PER FACEBOOK POST Send thesestatstoa sponsorafteryou postabout them!
  • 81. saffireevents PER TWEET • You can now view analytics from your twitter account! • Go to http://analytics.twitter.com/ • It’s going to say “Advertise on Twitter” (Since you’re smart, you will know it’s more than that now!)
  • 82. saffireevents
  • 83. saffireevents 1 2 3 PROVIDEPREPARE PACKAGE THREE P’s OF SPONSORSHIP REVIEW
  • 84. saffireevents
  • 85. saffireevents WHO WE ARE • Based in Knoxville, TN • Regional Fair • 153,000+ Attendees in 2013 • 6 Year Round Employees • 95th Year in 2014
  • 86. saffireevents WE’RE SOCIAL.
  • 87. saffireevents
  • 88. saffireevents
  • 89. saffireevents TIP #1 KNOW YOUR AUDIENCE • What do THEY want to see? • USE your analytics • Tie your sponsors to popular content • Helps you showcase your VALUE to sponsors
  • 90. saffireevents TIP #2 ORGANIC CONTENT “We are proud to welcome Lee Brice on Sept 12, presented by the Tennessee Lottery! Who’s excited to see Lee?”
  • 91. saffireevents TIP #3 CONTESTING The power of FREE Tickets Attract new followers - More followers = more value for sponsors Wendy’s of Knoxville (2 one day contests = 2,000 new followers)
  • 92. saffireevents
  • 93. saffireevents 180K PEOPLE REACHED!
  • 94. saffireevents TIP #4 DON’T OVER DO IT Showcase Key Sponsors Be Strategic (Pepsi vs. Bob’s Funeral Home) Track Success, Ask for More $ NextYear
  • 95. saffireevents TIP #5 DOCUMENT YOUR EFFORTS Screenshots! Effective Proof Books = Wow Factor & $$$ Build A Portfolio  New Sponsors
  • 96. saffireevents QUESTIONS?
  • 97. saffireevents CASSIE ROBERTS www.saffireevents.com @SaffireEvents SARAH THOMPSON @TNValleyFair www.tnvalleyfair.org