EAMC 2014: 10 Online Tips to Get Butts in Seats
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EAMC 2014: 10 Online Tips to Get Butts in Seats

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EAMC 2014: 10 Online Tips to Get Butts in Seats EAMC 2014: 10 Online Tips to Get Butts in Seats Presentation Transcript

  • CASSIE ROBERTS | PARTNERSHIP DIRECTOR
  • WEBSITES? Why do we have
  • TO MAKE MORE MONEY!To inform.To promote.To educate.To entertain.
  • SOMETHING BUT WAS MISSING
  • HELP MORE PEOPLE! We wanted to
  • SINCE THEN WE’VE BEEN ROLLING!
  • Over 120 Events, Venues & Destinations trust Saffire!
  • OVER 120 CLIENTS TRUST SAFFIRE! 0 10 20 30 40 50 60 70 80 90 2009 2010 2011 2012 2013 2014
  • WE’D LOVE TO HELP YOU TOO!
  • TOP 10 ONLINE TIPS TO GET BUTTS IN SEATS
  • 1 TESTING 123… TESTING 123
  • A/B TESTING • Figure out what works best. • One of the best parts about online marketing. • Can do multi-variant if you want! • Use what you learned online to change your offline marketing.
  • AD EXAMPLE
  • AD- BEST PERFORMER • 35-64 year olds within 50 miles • 43 clicks, 35 page likes
  • GOOGLE HEAT MAP BEHAVIOR>IN-PAGE ANALYTICS>SHOW COLOR
  • 2 CONTROL YOUR OWN DESTINY
  • DO YOU KNOW THIS MAN?
  • MANAGE YOUR CONTENT
  • …BUT ALSO HERE…
  • …AND ALSO HERE!
  • EMAIL MANAGEMENT
  • TEXT MANAGEMENT
  • 3 JOIN THE “CLIQUE”
  • HANG WITH THE COOL KIDS • Make a fun, small to click on your website. • This will increase big clicks like purchases!
  • SOCIAL BUTTERFLY
  • VISITED WHAT’S THE MOST BESIDES HOMEPAGE?
  • EVENT SCHEDULE NEXT TO YOUR SALES 
  • 4 LET’S MAKE A DEAL
  • GET TICKETS HERE! BUY TICKETS! TICKET DEALS & DISCOUNTS WHICH DOOR WOULD YOU CLICK? 1 2 3
  • STEAL OF A DEAL • Make people feel like they’re getting a great deal. • Family 5-pack
  • BUNDLE TICKETS • Four shows, one price • Three small names, one big name • Additional discount for more
  • BUTTON NAMES
  • ADD COUNTDOWN TO TIX
  • 5 CONSIDER PHILOSOPHY OF THE WHEEL O’ CRAP
  • THE PHILOSOPHIES:PEOPLE LOVE WINNINGPEOPLE LOVE FREE STUFF
  • PROMO CODES • Tie directly in the purchase process.
  • PROMO CODES
  • 6 A PICTURE IS WORTH 1000 WORDS
  • PHOTO GALLERIES
  • 12 TIMES Video watchers are more likely to purchase.
  • VIDEOS BY TICKETS!
  • PERFORMER VIDEO INVITE
  • 7 MAXIMIZE THE SOFA
  • My Parents The Late 90’s Now
  • IMPORTANCE FOR REVENUE • Customers increasingly use mobile search to shop. • 95% of all mobile searches are for local goods. • 61% of all local searches result in a purchase.
  • MOBILE PURCHASE
  • DON’T FORGET TABLET!
  • WHAT LEADS TO MOBILE PURCHASE?
  • SAFFIRE MOBILE & TABLET
  • 8 BRING EMAIL BACK FROM THE DEAD
  • WHEN DID IT DIE? WHEN YOUR GRANDMA STARTED USING FACEBOOK WHEN EVERYONE, EVEN YOUR MOM, STARTED TEXTING.
  • MOST PREDICTAVE OF A SALE
  • TO SELL: Get lots of OPENS Good subject line + From name
  • BEST PRACTICES Subject recognizable Action words Not too spammy Test Name vs. Venue Name
  • TO SELL: Get lots of CLICKS Good content & images
  • USER RESPONSE I want to buy a ticket so I can experience that too!
  • 9 FACE THE NEW FACE OF FACEBOOK
  • THE NEW FACE • Facebook now only shows 3% of posts from businesses organically in the newsfeed. • Post and advertise or don’t post. • Advantages: Great reach & targeting
  • YOUR SOCIAL STRATEGY • Don’t focus on Vanity Statistics. • Instead focus on likes, shares & comments. • Organic way to boost posts
  • YOUR SOCIAL STRATEGY Leverage pop culture: • Show customers you love the music, shows, etc. they do • Be Ready when something happens you can use • Examples: Harlem Shake, What does the Fox Say, etc. • Be relatable-could even be the weather!
  • YOUR SOCIAL STRATEGY • Post and advertise or don’t post. • Advantages: Great reach & targeting • Don’t focus on Vanity Statistics • Instead focus on likes, shares & comments • Organic way to boost posts
  • SELFIES
  • TAKE A CROWD PHOTO SAY CHEESE! On Facebook & Instagram: #EAMC2014
  • 10 IF AT FIRST YOU DON’T SUCCEED...
  • RUN FORREST RUN • Go back to reevaluate your tests. • Phone a friend. • CALL SAFFIRE! WE CAN HELP! • Unique position of working with so many venues.
  • GET A FREE CONSULTATION!
  • FREE ONLINE MARKETING TIPS Website www.saffireevents.com The Amplifier www.saffireevents.com/podcast Facebook Saffire Events Twitter @SaffireEvents Instagram saffireevents Pinterest saffireevents YouTube saffirestudio Questions?
  • LEAVE US YOUR CARD We’ll send you: • These slides • A free subscription to The Dirt online marketing newsletter • Invitation to ongoing educational webinars
  • 512-430-1123 info@saffireevents.com www.saffireevents.com/customers.aspx