5 steps to kick your marketing into high gearPresentation Transcript
5 STEPS TO KICK YOUR MARKETING INTO GEAR
PRESENTER KENDRA WRIGHT President, Saffire Events• First job – Event manager for non-profit• Began working at Fortune 1000 company in 1995 o Accidentally started building websites• Started own company in 1998 o One woman show
SAFFIRE ASSOCIATION PARTNERS
OUR GOALTo give events a beautiful, branded online presence they can manage themselves.
WHAT WILL YOU SAY? 1. Determine your target audiences
YOUR TARGET AUDIENCETeenagersFamiliesMomsGroupsGrandparentsOther audiences – Military, etc.
WHAT WILL YOU SAY?2. Get your team together -make sure to include all audiences
WHAT WILL YOU SAY?• This could be one meeting or more than one.• Offer free tickets, t-shirt and/or food.• (no more bullets)
WHAT WILL YOU SAY?3. Brainstorm all the reasons people come to your event
WHAT WILL YOU SAY?• What is your favorite memory of the fair?• How did you hear about the fair the last time you went, what made you want to go?• What was your favorite thing, and was it what you thought it would be?
WHAT WILL YOU SAY?Sometimes conflicting reasons:Teenagers – HipGrandparents – TraditionMoms – BargainsGroups – Organized connection
WHAT WILL YOU SAY? 4. Come up with topics for all these reasons
WHAT WILL YOU SAY?Two things to tell people: 1. What we want them to hear • Relentlessly focus on what makes you your most revenue or what you feel like drives revenue 2. What people want to hear • Contests, promotions, wild & wacky, behind the scenes (more later)
CONSIDER THE “RULE OF THIRDS”1/3 about yourself and your brand1/3 about things people might be interestedin that aren’t self-promotional1/3 interact with people
WHAT WILL YOU SAY?5. List all the places you’ll say it.
WHERE WILL YOU SAY IT?WebsiteMobileEmailFacebookBlog These are in roughYouTube priority order.TwitterPinterestFlickr
WHAT TOOLS DO I USE?Website – Current provider (or Saffire)Mobile – Same provider (or Saffire)Email – Constant Contact, Mail Chimp,SaffireMailFacebook – BufferApp.comBlog – Wordpress.comYouTubeTwitter – BufferApp.com (with Facebook)InstagramPinterestFlickr
CREATE AN EDITORIAL CALENDAR
CREATE AN EDITORIAL CALENDAR www.saffireevents.com/calendar
DEEP THOUGHT… Ask questions that get peopleto talk about themselves in relation to your event
GRAB THEIR ATTENTION• Consider funny – tweets from mascot, etc.• Personal/human interest stories get a lot of hits• Posts with photos get more views! Think about what YOUR AUDIENCE would want to click!
MAKE PEOPLE FEEL LIKE INSIDERS • Be the first to know about X via social media! • See behind-the-scenes looks at our event! Your customers feel special, and they are more likely to be long-term followers.
MULTIMEDIA• Photo contests on website and Facebook• Caption that photo• Funny video upload Photos and video are naturally VIRAL and give you more event photos!
GET PEOPLE TALKINGShow live tweets on concert side screensHave a vote or quiz • Answer on text, app, QR code, etc.
CONTESTS WITH PUBLICITY BONUS Have a contest for front row concert seats • Text, tweet or post on FB page NOW = publicity Do giveaways with charitable tie-in Allow groups to get $ for their orgs for advance sales; host trip for winners
CONTESTS WITH PUBLICITY BONUS Do giveaways with charitable tie-in Allow groups to get $ for their orgs for advance sales; host trip for winners