Safety Meeting Starters (SMS) May 2013


Published on

May Safety Meeting Starters (SMS)

Published in: Education, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Safety Meeting Starters (SMS) May 2013

  1. 1. Safety Meeting Starters (SMS)May 2013Welcome to May!May could be the most transitional month on the calendar. May is the time when studentsgraduate, the school session ends, travel increases, summer workers temporarily enter theworkforce, vacation schedules begin, hot temperatures and storm season dominates theweather, seasonal and construction jobs ramp up, road crews take to maintenance…and thelist goes on and on!With all of this transition, safety awareness becomes even more important. Use this month’sSafety Meeting Starters (SMS) to help keep safety awareness top of mind.Thanks again and pass this along. Remember, no one gets hurt today! God Bless, Matt.Why Wait for Safety Meeting Starters, instead get real time safety information through Matt’sTwitter feed. Follow Matt in May and receive a code for 50% off any one book in Matt’scollection (find Matt’s books here follow Matt on Twitter from this link: or @safestrat.About Matt… Matt Forck is a board-certified Safety Professional (CSP) and former JourneyLineworker in the hazardous field of electrical line work (JLW). Matt’s recent innovationsinclude the development of the Safety Committee MAP process, a systematic process for safetycommittee success, and the Informal Leader Program aimed at engaging the true safety leaderswithin any organization. Matt has published nearly 100 safety articles and written seven booksincluding his latest release, What Safety Leaders Do. He is a frequent speaker at national andregional safety conferences and leads corporate sponsored safety, motivational and culturebuilding keynote presentations. You may contact Matt through his website, SMS are a FREE monthly newsletter to the safety community.Matt Forck, CSP, JLW | | 573.999.7981
  2. 2. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!2S.A.F.E. (See Accidents Forever Eliminated) at Work- A Motivational Safety Column!Is Safety Your Value?The gymnasium was packed. There was a buzz of excitement in the air. The undefeatedRichmond High School (Richmond California) basketball team was getting ready to take thefloor. But where were they? The opposing team was about finished with their pre-game warmups and the Richmond squad had yet to dash out onto the court. The home crowd wasnervously standing, ready to cheer them on. The three-minute buzzer sounded, signaling thatthe game would begin in three minutes. The 60-second horn buzzed, no Richmond squad. Thecrowd grew restless, had someone been injured in the locker room? Should someone findCoach Ken Carter and tell him that the game was about to start; that it was time for his team totake the floor?About that time, Coach Carter appeared. The crowed began to cheer, anticipating that the teamwould follow. The clapping turned to grumbling as the coach stepped up to the referees, said afew words, waved to the crowd and returned to the locker room.The officials went to the scorer’s table and then to the opposing coach. Moments later thepublic address announcer said, “Tonight’s game is cancelled. Richmond will not be playing.”Coach Carter left the locker room and went upstairs to the school’s library. There, all of his 45freshman, junior varsity and varsity players spent what would have been ‘game time,’ studying.None of the players were below the district’s required 2.0 grade point average, but some werebelow the team’s contracted 2.3 GPA and there were a few instances where players wereshowing up late for class.Not all were happy with Coach Carter’s expectations of classroom and on court performance.Richmond is a community that struggles with gang violence and a 9.3 million dollar schooldeficit. Most thought that the basketball team’s success was a rare bright spot, one thatshouldn’t be blurred. It was so bad for a while, that the Coach’s car was egged. But, mostrealized that this was a life lesson; the teaching of a value. It is the books long term, and not thegame of basketball short term, that will carry these players through life.In the end, the varsity team forfeited two games before each individual’s GPA was above 2.3.The team finished the season with a 19-5 record, losing in the second round of the districtplayoffs. That’s not really the end, the end is not yet here for those players, many of whomhave gone on to study cardiology, optometry or sociology. They learned the real lesson, that a
  3. 3. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!3value is a value is a value no matter what. Education was Coach Carter’s value and his 45players, a community and a country are better for his example.Is safety a value? For Coach Carter’s team, it was the books long term, and not the game ofbasketball short term, that will carry these players through life. For us, it’s safety long term,and not shortcuts or other distractions short term, that will carry us through a career. What’syour value? Be Safe.©2013-SafeStrat, LLC-All Rights Reserved
  4. 4. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!4Gift for the Graduate---Special Savings!So what’s next for your graduate? Not matter what it is, they willneed energy, focus and determination. These are two very effectiveresources to guide any graduate, young or old! Give your graduatesomething that will make a difference, for the rest of their lives!Books That Impact Your LifeCheck Up From the Neck Up-101 Ways to Get Your Head in the Game of LifeTo live our best life now, we need to become unstuck; getting our head in thegame of life. To do that, we need a steady diet of strong, positive andpowerful stories; short yet heartfelt, easy to read yet moving. In this bookfind blueberries for your brain. You’ll get a check up from the neck up everytime you open it and that is just what you need to have the life you want tolive.Price: $15.99, use this code for 35% off, no limits; 55YMPSFX.To Learn more or Order click here; – - Go Until Time Stops You!GUTSY; “gut, adj, gutsy, -ier, -est: arising from within, from the innermostparts of the soul. Immediate and powerful impact, relevance, courage,brilliance, passion, fighter, significance.”The problem is that in this ‘life is difficult’ world, it is easy to get derailed,pulled off the GUTSY track and into the daily grind of life. GUTSY will notonly keep you focused and on track, it will remind you of just how specialyou are. Oregon State Director of Basketball operations, Coach JohnSaintignon said, “GUTSY is great, and I will use it over and over!”Price: $14.95, use this code for 35% off, no limits! 55YMPSFXLearn more & order from this link;
  5. 5. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!5Safety Tidbits—the most information packed pages in safety!Quote of the month: (quotes for May from “Think & Grow Rich” By Napoleon Hill).“The starting point of all achievement is desire.”“The ladder of success is never crowded at the top.”“Every adversity, every failure, every heartache carries with it the seedon an equal or greater benefit.”“Great achievement is usually born of great sacrifice, and is never theresult of selfishness.”Safety, Leadership and Management Resources from May:Safety and Management News from Safestrat’s Twitter Feed - - why wait for the end of themonth Safety Meeting Starters when you can get near real time safety updates from my Twitterfeed! Join today; or @safestrat.(Video) Eric Thomas The Motivational Guru - How Bad Do You Want It? Part.2 - thru long term influence. …Family supports monument as symbol of workplace safety …MT @HistoricOSHFilm Why Congress created OSHA in 1970 #WorkersMemorialDay #OSHA #MSHA #NIOSH @USDOLBangladesh factory collapse: police detain owners,
  6. 6. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!6Move work fatality case forward, says Crown | Local | News | Sault Star …Southern Ind. man arrested following golf cart fatality. …A little push for progress each day is far better that a huge effort every once in a while.Pilgrim’s Pride cited with 8 safety violations after workers death; …Police investigate accidental death at Tyler City Hall -News …OSHA investigates grain bin death of Milton man: Investigation into workplace death of Connecticut resident crushed betweenmodular units...masslive.com…A story about Critical Conversations is Killing Leadership …Texas police reporting at least five dead, dozens injured in massive fertilizer plantexplosion …22 Strength & Courage Quotes To Build You Up - "Sandwich Approach" Undermines Your Feedback …Work Zone Awareness Week, April 15-19 - SLOW DOWN! Follow the posted speed limitsin and around the work zone. #wzawFarm worker taken to hospital after grain elevator injury (The Canadian Press) …
  7. 7. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!7OSHA investigating Wednesdays fatal incident at BAE Systems (updated) | …Boy, 4, accidentally kills Tenn. deputys wife …Parents hope photo of fatal text serves as warning …Man falls to his death inside an empty tank at Northwest Water Treatment Facility …2 N.C. children trapped at construction site likely dead …Miners body trapped after accident in Lisheen Mine: 6 April 2013 Last updated at15:48 from: for Zero Injuries and Illnesses fines Phoenix Electrical Chicago plant $50K for safety violations killed at Arkansas nuclear plant; …Transit worker dies after being hit by bus in San Jose - Houston Chronicle …NV Energy faces $43,000 fine in lineman’s death …OSHA investigating Boeing employee death - …
  8. 8. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!8SAI - - Safety Awareness Items(ideas to get raise your team’s awareness!Circus Peanuts Leave the Tricks to the Circus, We Work Safe.Clorox DisinfectantWipesKill Germs-Stay Healthy.Clothes Pins Snap-on to Safety Today (Even more effective ifpainted a color.)Coasters We Cant Coast Through.Cup of Coffee Have a Warm Cup of Safety.Coffee Mug Insert Safety Slogan, Safety committee Name, SafetyGoal, etc., on mug.The Untapped Secret To Selling Safety -And 401½ Tangible Items Guaranteed ToHelp Make That Sale! - - How well do you sell safety? The truth is that we are atthe mercy of our ability to sell, no matter how “tight” the presentation.Regardless of our education or the facts surrounding an issue, we are still in aposition where we have to make the sale in order for a positive change to takeplace. And, the better we are at selling, the greater our results. The fact of thematter is that there are secrets to selling…even selling safety. One such previouslyuntapped secret is revealed here and your safety results will never be the same!“Matt’s passion for safety continues to shine through as he drives to inspire us tobe the best we can be” wrote Bill Dampf, safety professional with three decadesof experience. “Through this latest effort, he provides us with hundreds of waysto promote safety awareness to our employees. Although keeping our workerssafe is always a challenge, this simple approach to helping us sell safety can be atool that all of us can use.” Price: $11.99 - - AND use this discount code to save$2..00 per book, B9F5UNDN. Order from this link;
  9. 9. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!9ISMA-Involved Safety Meeting ActivityActivity: WIIFYEstimated Time: 30 MinutesMaterials Needed: 3x5 note card and pen.Reference materials: See ISMA below:The ISMA:Explain the concept of WIIFY to the group. WIIFY stands for, What’s In It For You. Many expertsales persons state that when selling a product, one must convince the buyer of WIIFY (what’sin it for me!).Some key words or phrases when using the WIIFY concept sound something like this; This isimportant to you because, What does this mean to you, Why am I telling you this, Who caresand so what. Then the WIIFY is stated.Working as individuals or small groups, give them seven minutes to list WIIFY concerning safety(what’s in safety for them?) After the seven minutes, call them back and have them share someof their best.The Take-a-ways:Dale Carnegie, the speaker, trainer and motivator said that the key to getting people to act is tomake them ‘want to.’ He said you could make them ‘want to’ in a variety of ways such asputting a gun to their head or a punitive consequence for failure to act. Yet, he went on to statethat the best way to get people to ‘want to,’ and there for act, is to show them what they getout of it. That’s what we do here; show each person what’s in safety for them, showing whatthey get out of it!Want 101 ISMAs?Check out ISMA (Involved Safety Meeting Activities—101Ways to GetYour People In Involved! at Matt’s website;
  10. 10. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!10SPOT-M –(Safety Picture of the Month)“Is this the circus? ”If your work seems like the circus, stop and geta new plan…life will be short if you don’t!Choose in favor of your safety!Thanks to a reader for this picture…he earned a free book…Send me your safety picture…if we usethem you get a FREE book! Send to
  11. 11. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!11Tools for Pros!How Safety Professionals work with top Executives…Earlier this month, I was honored to be contacted by Craig Donaldson, who edits OHSProfessional magazine. OHS Professional is the official magazine for the Safety Institute ofAustralia - the nations top membership body for OHS professionals.Mr. Donaldson was working on a feature article for next month’s edition. The article will take adeep dive into occupational safety and health professionals as business partners - - a veryimportant and timely topic. He asked me four questions. Below are my responses. Maybe thereis a nugget or two that can help you and your team.Q: How well do most OHS leaders effectively act as a true business partner at executive levels?I have a good friend who teaches for a MBA program. To begin the session he will givehis students a 10 page business scenario. Along with a description of the business, thepacket includes balance sheets, bank statements, revenue flows and production costs.The students have a few days to read the material and come to class ready to discuss.My friend tells me that each semester the discussion is very similar. When he asks theclass what the major problem is with the business, the responses are varied. Someone onthe back row will immediately speak up and suggest that the company has a problembecause of a very weak social media presence. Another will point to a slow productionprocess compared to their competition. One will propose that the company has brandingand customer identity issues. Yet another will submit that the company is strugglingbecause it has not tapped overseas markets. Finally, after nearly two hours of debate aquiet person on the front row will timidly raise her hand and say, “I’m not sure it’s whatyou are looking for, but the way I read the cash flows, this company isn’t going to makepayroll next week.”My friend will then hurry to the board and write in enormous letters, C-A-S-H. “Cash, mystudents, is the most important thing in business…never forget that.”Executive level leadership is laser focused on one thing, cash. Cash sometimes goes bydifferent names in different businesses like dividends, earnings per share, stockholdervalue, budget compliance, profit margin or simply making payroll. My guess is that yourCEO and senior leaders manage cash very well. Because they are so good at it, they werepromoted - - that is the reason they are now leading your company!“One of safety’s greatest failings has been its total inability to involve top managementin safety,” Dan Peterson writes in Safety By Objectives. “Probably all corporate
  12. 12. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!12presidents in this country want safety for their people and yet they usually fail to doanything to achieve it. This is more often than not the fault of the safety managers. Wesimply have not told these presidents what it is that they must do to achieve safety.Safety managers have traditionally bemoaned the fact that they need managementsupport and cannot get it.”Over the last decade safety professionals have consulted, written, urged and establishedthat an organization can only be effective if these same cash driven senior leaders makesafety a value. In truth, we (safety professionals) more than likely, have set ourexecutives and our organizations up to fail. Failure comes in a number of ways. Failuremeans the employees believe there is a ‘say-do’ gap on the part of the CEO and seniormanagement, because they say one thing about safety and then do another. Failure isthe appearance that senior management team is disconnected. Or, that it is ‘wronglyconnected;’ meaning they want to help and be supportive but have not been given cleardirection. In short, we do need our CEO and senior management team’s support in orderto run an effective safety program. And, in order to get their support, we as safetyprofessionals need to be very clear about what ‘support’ looks like in term that oursenior leaders can speak, cash.Q: What are the most common challenges they face in the process (from both an OHS andorganizational perspective)?Safety professionals face a score of challenges when it comes to the relationship withsenior leaders. Some of the most common challenges include: Lack of time senior leaders. Difficulty in talking in senior leader’s language, cash. Or said another way, thechallenge of relating safety to the corporate bottom line. Credibility - - too often senior leaders do not understand the skills, education andexperience of a safety professional. Data - - senior executives are accustom to receiving data (I call it a dashboard) onimportant stats, like cash. Safety statistics are often dated by the time they get tothe leader’s desk. Finally, senior leaders demand instant results. Instant results can often be foundin most corporate initiatives, such as budget compliance. However, safety resultsare connected to organizational culture, and changing that culture is a verytimely endeavor with slow results through painful change. Coaching Seniorleaders to be patience for results is a challenge.Q: What steps can they take to overcome these challenges and become more effective businesspartners in practice?Here are five steps to consider that better aligning safety goals with senior leaders:
  13. 13. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!13Give your CEO three things to do - - “One of safety’s greatest failings has been its totalinability to involve top management in safety,” Dan Peterson writes in Safety ByObjectives. “Probably all corporate presidents in this country want safety for their peopleand yet they usually fail to do anything to achieve it. This is more often than not the faultof the safety managers. We simply have not told these presidents what it is that theymust do to achieve safety. Safety managers have traditionally bemoaned the fact thatthey need management support and cannot get it.”In working with our CEO’s, we must give them specific things to do. I suggest three itemseach month. I like one written, like a note to a supervisor or field worker related tosafety, for example. Think about the ripple effect this has on your organization.Scribbling a note takes no more than 15 minutes. Consider one spoken, like discussingsafety with a small group of workers. In this setting, have your CEO share a personalstory; it will make him or her seem more human and approachable. This takes about 30minutes. Finally, schedule a field related visit. Have a supervisor or safety professionalaccompany your CEO to the field or through the shop floor. Stop and talk safety with asmany workers as you can. This activity, depending on your industry can take anywherefrom an hour to four hours. In total, you are asking about five hours or less of your CEO’stime per month…and your expectations are clear.Using the calendar to your advantage - - While the goal of your CEO is cash, he or she isdriven by their calendar. As you know, CEOs are incredibly busy and each day to thempresents ten to twelve hours of appointments and meetings. But, if we understand thatCEOs are driven by their calendars, we can plug into those calendars to help us withsafety. In addition to giving your CEO three specific things to do, schedule a monthly orbi-monthly meeting with him/her. This doesn’t have to be a long meeting, thirty minutesto an hour will be sufficient. This meeting has many purposes. First, it gives you a chanceto better know and understand the CEO and gives the CEO a better chance to know you,and safety. You can share status updates on safety goals and discuss any recentincidents. In short, just as the CEO meets with other critical department heads, you needto be on that rotation, educating and informing the person in the corner office.What is the Score? - - “You play different,” the old saying reads, “When you know thescore.” One of the primary responsibilities is to make sure your CEIO and senior teamknow the ‘safety score.’ You can bet that your CEO gets daily or weekly ‘scores,’sometimes called ‘dashboard’ reports, related to cash. These are typically one page, realtime reports that offer a quick snap shot on the exact financial health of the company.What kind of scores do we offer? Traditionally, we offer a once a month injury report.And, this report generally comes out about the middle of the following month, so aninjury could be more than 45 days past before making it to the CEO’s desk. What if weinitiated a safety dashboard? Information could include injuries, the cost of injuries, nearmiss reports, job observations, safety audit scores, and more. This real time report istypically much different than the reports that are currently provided. But, setting up aprocess to give our CEO a real time score (safety dashboard) will not only give you and
  14. 14. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!14your safety team real time data to identify trends, but it will leave a positive impressionon your CEO as well.Appoint a Vicar - - Now that you are on your CEO’s calendar on a regular bases, youhave worked with your CEO on three, or so, specific activities and you are giving him/hera weekly dashboards, it’s time to take the next step. Just because your CEO can’t be outin front of work groups talking safety day in and day out doesn’t mean that it’s not avery important role for a member of your senior management team. So, who is yoursafety vicar? If you have one great, if not have your CEO appoint one. A vicar is arepresentative who is entrusted to act "in the person of" or agent of the CEO. In thiscase, it is to carry out the CEO’s message about safety. It is best if this person is anoperations manager or VP and has ‘the ear’ of the CEO on a regular basis. There needsto be close communication and goal alignment between the safety staff, the vicar andthe CEO. This is a very good way to have a safety champion out with your workers day inand day out.Strive for Operational Excellence - - Finally, make safety part of operational excellenceinstead of making operational excellence about safety. Many organizations fall into thetrap of making safety about ‘the right thing to do’ or a moral issue. I agree that it isboth, but if we want to be more effect we need to be able to build a solid business casearound safety; a business case that has a strong and sound financial foundation. Tomake this case, we should strive for operational excellence. Operational excellence isstriving to perform in all aspects of your business, from product quality to humanperformance, to safety performance - - they are all tied together. The more we can talkabout operational excellence and convince our CEO that operational excellence is thethreshold to exceptional safety performance, the more successful we and ourorganizations will be.Q: What advice would you offer OHS leaders in this process, based on your own professionalexperience and career learnings?Here are some tips or advice that can help safety professional be even more effective.If you are reading this you are already well are of the difficulties and challenges inleading safety, aligning managers and connecting with senior leaders. But, what youmay not know is that there are some key reasons safety leadership is so hard. And, if wecan understand the hurdles placed before us, we can more easily work around them orthrough them to get even better results. Safety Leadership is hard…but knowing thesesecrets will help you get even better results.Yes, that lonely feeling means you are alone! Mary Lou Anderson once wrote, “Leadersare called to stand in that lonely place between the no longer and the not yet andintentionally make decisions that will bind, forge, move and create history.” And,standing in this place is lonely. As safety professionals we too often find ourselves
  15. 15. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!15between senior leadership and operations, between new policies and old habits,between OSHA and our organizations, between supervisors and workers…and the listgoes on and on. We stand alone…every day.To get even better results, we need to build a network of quiet supporters. "God grantthat men of principle shall be our principal men." Thomas Jefferson said. And, if we lookdeep within our organizations, we will find safety leaders. They people may not have arank or title but they are champions of safety, and they are trusted and listened to bycoworkers. We first must identify this group. Once identified, we can engage them withspecific activities, such as serving on a safety team or leading job observation teams, andask them to lead change. Finally, we need to give them support and foster their growth.If we can build a safety network of informal leaders then we won’t have to stand alone.Standing in numbers gets results much fasterthan going alone.Pulling above the line - -Not only are weresponsible for Safety, we are alsoaccountable for organizational Energy! - -“Throw your heart over the bar,” NormanVincent Peale said, “and your body willfollow.” Having spent over two decades witha utility company with various jobs such asan electrical linemen, supervisor and memberof a safety staff, I have probably attendedover 1,000 safety meetings! Unfortunately, Ihave been to some funerals that had moreenthusiasm than a safety meeting. We teach our people what is important by where wespend our energy - - and as safety professionals, we are not only responsible to keep ouraction above the energy bar, we must pull the entire organization above that line tool.In their eye opening book, The Power of Full Engagement: Managing Energy, Not Time,is the Key to High Performance and Personal Renewal, Jim Loehr and Tony Schwartzwrite, “Energy, not time, is the fundamental currency of high performance.” They go onto say, “Leaders are the stewards of organizational energy!” In short follow the energyand follow the results. The results are above the energy line (see chart above). As safetyprofessionals, we are responsible for the organizations energy.George Washington Carver said, “When you can do the common things of life in anuncommon way you will command the attention of the world." To bring more energy toeach safety meeting, training session, supervisor workshop, etc., get people involved. AnInvolved Safety Meeting Activity, or ISMA, is simply when you turn the normal sit andlisten meeting and session into an activity. There are hundreds of ways to make thistransition and numerous books and resources to support it. Our people see where theenergy is…and energy around safety can lead to results.
  16. 16. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!16It is you against the Gorillas! A few months ago I was enjoying dinner with a client whenthey asked me a question, “Matt, what is the biggest issue facing safety today.” Icasually cut my steak and replied, “Failing to find the gorillas,” then took a bite. Theyboth looked at me like I was crazy!There is a concept called attention blindness and it is best described through a video thatyou may have seen. Before you watch the video, you are asked to count the number oftimes that a certain team passed the basketball - - generally it is framed as acompetition to get the count right, too. Once the video cues, there are two teams, ateam in white jerseys and one in black jerseys, passing basketballs. Viewers count sointensely that over 90% miss the fact a gorilla walks onto the screen, pounds his chestthen walks off! Attention blindness is when one is so focused on counting the balls, theymiss the gorilla passing by.Safety leadership is so hard because we can do a lot of things right, only to have ourworkers and supervisors miss gorillas, known in our business as hazards. To find moregorillas more often, use the concept of a safety stop. A safety stop is when workers stopthe job every hour or so and actually look for gorillas (hazards). Train your workers tostop and ask probing questions like, am I following all the rules? What hazards am Imissing? Do I have the right PPE? What has changed on the job, and am I properlyprotected? Finding the gorillas may be safety’s biggest problem…and safety stops canhelp solve that problem. (One may from the video on YouTube, search change blindnessor attention blindness).No Safety Leadership Cookie Cutter - - There is no one path to leadership success - -there is not a cookie-cutter template that we can implement that brings us to leadershipeffectiveness. Each organization must customize. This is different than many of oursafety challenges. In most of our safety specific challenges, we can find one ‘right’answer. We can find a reference book, an OHSA or regulatory interpretation, a check listform or a subject matter expert to give us that one right response. But, since eachorganization has a little different culture, organizational structure, centralization versusdecentralization philosophy, there is not one clear path forward for safety leadership - -the path forward is cloudy, at best.So, how can we put our organization in the best position to engage all leaders at alllevels and build a custom leadership system for long term sustainable results in theprocess? In short, capture leadership ideas, thoughts, concepts and insights and thenapply the ones that fit in an organized and systematic fashion. The more leadership ideasand concepts that we have to choice from the more likely we can find the ‘right’ conceptsthat can move our organization forward.Too busy for the personal touch - - Give the following quiz to your supervisors. First,name your direct reports and their spouses. Second, what are the birth days of eachperson on your staff? Finally, what is the company anniversary date for each person on
  17. 17. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!17your staff? If your supervisors are like most, they would have a perfect score for thesequestions…three incorrect answers out of three questions. Keith Ferrazzi, businessleader and author writes, “Don’t confuse safe with easy or familiar; they are twodifferent things. In a relationship easy and familiar refer to those people that you have ahistory with and feel comfortable with which can often lead to them looking the otherway when it comes to feedback and accountability; coddling you or letting bad habitsslide. Ideally you should look for people who share the same values regarding yourdreams and goals.”Community and building community might be the one secret to success least talkedabout in the safety community. In 1882 a group of eleven men and one boy left RosetoValfortore, Italy and set sail for New York. They settled a small town near BangorPennsylvania. This town, called Roseto, was settled by hundreds of immigrants from thesame locations in Italy, was largely left alone through the 1960s until Dr. Wolf foundsomething interesting. Dr. Wolf found, despite high fat diets, that Rosetians had muchlower incidents of heart attacks and poor health than any other surrounding community.The reason, as Dr. Wolf discovered, was that Roseto had a very strong sense ofcommunity. Neighbors cared about other and supported one another. Dr.Wolf found thelink between community and health. Today, this same community needs to be infusedinto safety. Safety needs that personal touch. There are dozens of ways to createcommunity. Organize a committee and move forward with programs to build communitytoday…Safety is in its own bucket - - Recently, I was meeting with a client, let’s call him Jim. Jimhas over a quarter century of safety experience not to mention his Certified SafetyProfessional certification and a master’s degree in safety. He is employed by a Fortune500 company and is the highest ranking safety person in the entire organization. He wastelling me his frustrations by a recent phone call. Jim was contacted by a fellow seniorofficer who asked him to attend a committee meeting. What was the committee? It wasa safety improvement team! And how long had it been organized, for two years! And,Jim had never been invited or even heard of the committee. This team had beenmeeting, making decisions and rolling out programs for the last two years and didn’thave a safety professional on the team. If a company has a program to hire 100 newemployees, who do they call, Human Resources. If a team is working to cut dollars orspend additional funds they immediately contact someone from the CFO’s office. But, inthe areas of safety you may or may not be called, just ask Jim.To be more integrated, you and your fellow safety staff members must continue to growvalue around what you bring to the organization. This value can be in many forms solet’s quickly mention three. First, be aggressive in your professional development. Themore you learn and know, the more science you can bring to safety and the better longterm results. Next, mesh your activities to financial return. Our businesses are for profitand showing savings from safety activities makes our senior leaders take note. Finally,build a weekly dashboard that can give any reader real time data around safety. These
  18. 18. SMS-Powerful Information for a RESULTS driven safety culture!Matt Forck | | (573) 999-7981Safety Strategies…for LIFE!18activities will help your organization understand that safety isn’t in it’s own bucket, butan integrated part of the team.It’s not on a poster - - Henry Ford used to say, “Whether you believe you can or believeyou can’t, you are generally correct,” What are the core beliefs of your organization? Thenegative safety spiral goes like this; an injury occurs and from that event there is a newrule to ensure that the injury does not reoccur. Training is given on this new rule yet sixmonths later another event occurs dealing with the same issue. The rule will be reviseand retraining offered only to have the same result, the rule is violated yet again. Seniormanagement is frustrated that habits have not changed and the cycle continues.The answer is simple…change the belief system of the organization. It’s not easy, but it issimple. Each organization has a belief system. This system guides worker choices andbehaviors and is the ‘unwritten rules of the organization.’ When I was a line worker for autility nearly two decades ago, we had three strong beliefs. We believed in customerservice, budget compliance and speed. These are great for a business, not very good foran extremely safety sensitive business. To stop the viscous cycle, understand theseprinciples. First, your organization has a SBS (Shared Belief System) when it comes towhat is or is not possible in safety performance and results. Supervisors, managers, andsometimes even safety staff communicate that SBS by what you do. Changing theculture means changing the belief which will alter the communication about what ispossible—it’s that simple! In today’s world, safety (what you believe about safety) is acompetitive advantage, if you can manage safety you can manage anything.Safety leadership isn’t easy; in fact it is hard with the proverbial deck seemingly stackedagainst us. But, if we can understand what makes it so hard, we can then take the stepsneeded to make to get even better results.Matt Forck is a board-certified Safety Professional (CSP) and former Journey Lineworker in thehazardous field of electrical line work (JLW). Matt’s recent innovations include the developmentof the Safety Committee MAP process, a systematic process for safety committee success, andthe informal leader program aimed at engaging the true safety leaders within any organization.Matt has published nearly 100 safety articles and written seven books including his latestrelease, What Safety Leaders Do. He is a frequent speaker at national and regional safetyconferences and leads corporate sponsored safety, motivational and culture building keynotepresentations. You may contact Matt through his website,