You get more than you give, Irish Blood Transfusion Board on Facebook, by Clare MacDermott
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You get more than you give, Irish Blood Transfusion Board on Facebook, by Clare MacDermott

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You get more than you give, Irish Blood Transfusion Board on Facebook, by Clare MacDermott Presentation Transcript

  • 1.  
  • 2. Humble Beginnings….
    • ……… Zero budget
    • …………..Goodwill
    • …………….Time
    • ………Attention
  • 3. Facebook
    • If facebook were a country….
    • 1/3 of women on facebook do what…?
    • 1/2 the human race….?
    • Facebook is how we work, play, learn, share, discover, complain, mourn, applaud, influence and celebrate….
  • 4. Concerns
    • Conservative Organisation
    • Highly regulated communications
    • Risk of Open forum
    • Previous bad PR & poor public image
    • Donor communications primarily one-way
    • Unknown…. No control!!!
  • 5. Opportunities
    • Relaxed informal contact with donors
    • ‘Real-time’ circulation of information
    • Interaction with the brand
    • Donor Feedback
    • Congratulate and showcase donor efforts
  • 6. Key Activities
    • Competition – Trivia Quiz, 500 entries in 1 day
    • Publicity & celebration of Donor Awards
    • Winter Appeal – January 2010
    • Recruitment of platelet donors, bone marrow donors and volunteers
  • 7. Key Activities…..
    • Recruit volunteers!
  • 8. Key Activities
    • Haiti Appeal – publicity on excess blood collections going to Haiti
    • Withdrawal of Guinness from Blood Clinics…
    • ….. Lively and controversial….!
  • 9. Building your profile
    • Develop FAQs
    • You get to know some of your supporters…
    • … 100 time donor in Listowel
    • Support from blood RECIPENTS
    • Capture unexpected attention… Sunday Business Post, Independent Colleges, Social Media Bloggers & hotels.
  • 10. Golden Rules that work for us!
    • Reply honestly and timely
    • Consistent style – informal, friendly, positive
    • Simple policies in place – Administrators, Spam
    • Recruit plenty administrators, multidisciplinary team
    • Take feedback on the chin
    • Use variety of facebook elements available to you - notes, photos, video, different calls to action etc
  • 11. The Practicalities
    • Access to facebook @ work - iPhone / Laptop
    • Barriers – non-facebook people…. Get them onside…. Lots of statistics & profile information available
    • Essentially it’s just bringing your business online in a new way
    • A final helping hand… The Facebook Era.