Digital Media
Introduction to Video Communications

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – ...
Learning Outcomes
• Understand the influences of our digital environment on business
models and know strategies on moving ...
YES

Laptops. Smartphones. Social Media.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Kork...
YES
NO

Laptops. Smartphones. Social Media.
Work. Emails.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
YES
NO
MUST

Laptops. Smartphones. Social Media.
Work. Emails.
Comfort. Creativity. Opinions.

Institut für Wirtschaftsinf...
“A picture is worth
a thousand words”

http://en.wikipedia.org/wiki/File:A_picture_is_worth_a_thousand_words.jpg
Institut ...
“A picture is worth
a thousand words”

http://goo.gl/QCkOW8
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunik...
?
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

“A video is worth
a...
thousand word...
Why Video?
1 second video
1 minute video

= 25 frames
= 25 fps x 60s = 1 500 frames

One picture
One minute video

=
1 000...
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano

25.02.2014

10
WHAT

do you watch?

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano

2...
WHAT
WHERE

do you watch?
do you watch?

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korku...
WHAT
WHERE
WHEN

do you watch?
do you watch?
do you watch?

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunik...
WHAT
WHERE
WHEN
WHY

do you watch?
do you watch?
do you watch?
do you watch?

Institut für Wirtschaftsinformatk / Institut...
Why Video?
Video communicates to two senses simultaneously – sight and
hearing. Research has shown that the retention of i...
Why Video?

http://www.youtube.com/watch?v=ycvfhMP5oFY#t=49
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunik...
Why Video?
72% of internal communications teams are planning to increase
the use of video as a means of communicating with...
Internal Video Communications
Reports and Presentations

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikati...
Internal Video Communications

https://vimeo.com/73308328
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikat...
Internal Video Communications
Reports and Presentations
Company Video-Emails

Institut für Wirtschaftsinformatk / Institut...
Internal Video Communications

http://youtu.be/NliX2gLO2aY
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
Internal Video Communications
Reports and Presentations
Company Video-Emails

Institut für Wirtschaftsinformatk / Institut...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards

Institut für Wirtschaftsinfor...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis

Institut für Wirtschaft...
Internal Video Communications

https://vimeo.com/77773812
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikat...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis

Institut für Wirtschaft...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages

Institut ...
Internal Video Communications

http://www.ubs.com/microsites/mobile-banking/home/e-banking/en/desktop/index.html
Institut ...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages

Institut ...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications

http://www.youtube.com/watch?v=-oB6DN5dYWo
Institut für Wirtschaftsinformatk / Institut Vis...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications
Reports and Presentations
Company Video-Emails
Message Boards
Wikis
Support Pages
About Page...
Internal Video Communications

http://www.youtube.com/watch?v=zp4WCi4aXYo
Institut für Wirtschaftsinformatk / Institut Vis...
External Video Communication

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

25.02.20...
External Video Communication

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

25.02.20...
External Video Communication
Videos build sympathy
Videos explain functionality
Videos get traffic
Videos help sales
Video...
Video Analysis

http://www.youtube.com/watch?v=U94DTrjAvuA
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
Video Analysis

http://www.youtube.com/watch?v=jiyIcz7wUH0
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
Video Analysis

http://www.youtube.com/watch?v=PGtP6ZQ6Lt8
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
Video Analysis

http://www.youtube.com/watch?v=BWwIjr57aVo
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
External Video Communication
Videos build sympathy
Videos explain functionality
Videos get traffic
Videos help sales
Video...
External Video Communication

http://www.youtube.com/playlist?list=PLMeOtIf3SLog9q2136C3S1k4bU90yp5m4
Institut für Wirtsch...
Thank you.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

25.02.2014

34
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Introduction to Video Communications

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This course focuses on the fundamental concepts of video communications, internal and external means and lots of examples.

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Introduction to Video Communications

  1. 1. Digital Media Introduction to Video Communications Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 1
  2. 2. Learning Outcomes • Understand the influences of our digital environment on business models and know strategies on moving images in new digital media and to apply in the professional context for internal and external communications. • Read and formulate targeted messages to implement in audiovisual content. • Understand the trends and innovations around the digital media, a solid overview on video communications • Plan audiovisual distributions and know the most relevant technical requirements for a broad internal and external communication. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 2
  3. 3. YES Laptops. Smartphones. Social Media. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 18.02.2014 3
  4. 4. YES NO Laptops. Smartphones. Social Media. Work. Emails. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 18.02.2014 4
  5. 5. YES NO MUST Laptops. Smartphones. Social Media. Work. Emails. Comfort. Creativity. Opinions. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 18.02.2014 5
  6. 6. “A picture is worth a thousand words” http://en.wikipedia.org/wiki/File:A_picture_is_worth_a_thousand_words.jpg Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 6
  7. 7. “A picture is worth a thousand words” http://goo.gl/QCkOW8 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 7
  8. 8. ? Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut “A video is worth a... thousand words” 25.02.2014 8
  9. 9. Why Video? 1 second video 1 minute video = 25 frames = 25 fps x 60s = 1 500 frames One picture One minute video = 1 000 words = 1 500 000 words Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 9
  10. 10. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 25.02.2014 10
  11. 11. WHAT do you watch? Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 25.02.2014 10
  12. 12. WHAT WHERE do you watch? do you watch? Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 25.02.2014 10
  13. 13. WHAT WHERE WHEN do you watch? do you watch? do you watch? Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 25.02.2014 10
  14. 14. WHAT WHERE WHEN WHY do you watch? do you watch? do you watch? do you watch? Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 25.02.2014 10
  15. 15. Why Video? Video communicates to two senses simultaneously – sight and hearing. Research has shown that the retention of information is six times greater when the information is presented visually as well as orally.   Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 11
  16. 16. Why Video? http://www.youtube.com/watch?v=ycvfhMP5oFY#t=49 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 12
  17. 17. Why Video? 72% of internal communications teams are planning to increase the use of video as a means of communicating with employees. 40% of the YouTube videos are consumed on mobile devices More and more companies are adopting a YouTube-like approach to video, introducing video libraries that let employees search for videos, comment on them, tag them, embed them and (importantly) upload their own as a means of sharing information and knowledge: IBM, SAP MayoClinic, Nike, HP Boeing, Cisco, AT&T, Microsoft , , http://www.flimp.net/blog/72-percent-of-employee-communicators-plan-to-increase-video-use/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 13
  18. 18. Internal Video Communications Reports and Presentations Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 14
  19. 19. Internal Video Communications https://vimeo.com/73308328 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 15
  20. 20. Internal Video Communications Reports and Presentations Company Video-Emails Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 16
  21. 21. Internal Video Communications http://youtu.be/NliX2gLO2aY Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 17
  22. 22. Internal Video Communications Reports and Presentations Company Video-Emails Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 18
  23. 23. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 18
  24. 24. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 18
  25. 25. Internal Video Communications https://vimeo.com/77773812 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 19
  26. 26. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 20
  27. 27. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 20
  28. 28. Internal Video Communications http://www.ubs.com/microsites/mobile-banking/home/e-banking/en/desktop/index.html Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 21
  29. 29. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 22
  30. 30. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 22
  31. 31. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 22
  32. 32. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Training Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 22
  33. 33. Internal Video Communications http://www.youtube.com/watch?v=-oB6DN5dYWo Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 23
  34. 34. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Training Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 24
  35. 35. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Training Q&A Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 24
  36. 36. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Training Q&A Internal Case Studies Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 24
  37. 37. Internal Video Communications Reports and Presentations Company Video-Emails Message Boards Wikis Support Pages About Pages Health and Legal Training Q&A Internal Case Studies Employee Motivation Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 24
  38. 38. Internal Video Communications http://www.youtube.com/watch?v=zp4WCi4aXYo Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 25
  39. 39. External Video Communication Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 26
  40. 40. External Video Communication Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 27
  41. 41. External Video Communication Videos build sympathy Videos explain functionality Videos get traffic Videos help sales Videos connect more with mobile consumers Videos used for advertising Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 27
  42. 42. Video Analysis http://www.youtube.com/watch?v=U94DTrjAvuA Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 28
  43. 43. Video Analysis http://www.youtube.com/watch?v=jiyIcz7wUH0 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 29
  44. 44. Video Analysis http://www.youtube.com/watch?v=PGtP6ZQ6Lt8 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 30
  45. 45. Video Analysis http://www.youtube.com/watch?v=BWwIjr57aVo Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 31
  46. 46. External Video Communication Videos build sympathy Videos explain functionality Videos get traffic Videos help sales Videos connect more with mobile consumers Videos used for advertising Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 32
  47. 47. External Video Communication http://www.youtube.com/playlist?list=PLMeOtIf3SLog9q2136C3S1k4bU90yp5m4 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 33
  48. 48. Thank you. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 25.02.2014 34

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