Zombies Run!

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

18.02.2014

1
Zombies Run!

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

18.02.2014

2
Gamified Applications

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

18.02.2014

3
Mechanics for Gamification

‣
‣
‣
‣
‣
‣
‣
‣

points
achievements
badges
levels
progress bars
leaderboards
virtual currency...
Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak ...
Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak ...
Ze
n

Challenge

G

am

e

M

ec
ha

ni

c

Anxiety

Boredom

Time Spent

http://www.goodreads.com/book/show/66354.Flow
In...
What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards...
What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards...
Vocabulary Check

Express

Compete

Explore

Cooperate

http://www.slideshare.net/amyjokim/beyond-gamification-7-core-conc...
Seven Golden Rules of Gamification 2.0
1. Know who’s playing — design for their social style
2. Build Positive Emotions in...
Octalysis: Gamification Framework

http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framewor...
Octalysis: Gamification Framework

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

18....
Octalysis: Gamification Framework

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

18....
Octalysis: Gamification Framework

http://www.habitrpg.com
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
HabitRPG

http://www.kickstarter.com/projects/lefnire/habitrpg-mobile
Institut für Wirtschaftsinformatk / Institut Visuell...
Tourney (FHNW)

http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json
Institut für Wirtschaftsinformatk / In...
Workshop.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano

18.02.2014
...
Gamification Sprint (10’)
Based on the 2013 half year report, Easyjet lost big part of her coverage
in continental Europe ...
Thank you!
gamifyu.org
@safakkorkut

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut

1...
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Games and Gamification - Part Two [digitalmedia]

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This presentation focuses on the initial concepts of games, game industry and gamification.

Version 1.1: Same same but different from the Elective Media course.

Published in: Education
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Games and Gamification - Part Two [digitalmedia]

  1. 1. Zombies Run! Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 1
  2. 2. Zombies Run! Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 2
  3. 3. Gamified Applications Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 3
  4. 4. Mechanics for Gamification ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ points achievements badges levels progress bars leaderboards virtual currency rewards Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 4
  5. 5. Donald Norman - The Design of Everyday Things Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 5
  6. 6. Donald Norman - The Design of Everyday Things Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 6
  7. 7. Ze n Challenge G am e M ec ha ni c Anxiety Boredom Time Spent http://www.goodreads.com/book/show/66354.Flow Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 7
  8. 8. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 8
  9. 9. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, — using a blend of intrinsic and extrinsic motivations. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 9
  10. 10. Vocabulary Check Express Compete Explore Cooperate http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 10
  11. 11. Seven Golden Rules of Gamification 2.0 1. Know who’s playing — design for their social style 2. Build Positive Emotions into your core activity loop 3. Build a system that’s easy to learn and hard to master 4. Design for Onboarding (Tutorial), Habit-Building, and Mastery 5. Use Progress Mechanics to “light the way” towards learning and mastery 6. As players progress, unlock greater challenges and complexity 7. Deliver intrinsic motivations like Power, Autonomy and Belonging http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 11
  12. 12. Octalysis: Gamification Framework http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 12
  13. 13. Octalysis: Gamification Framework Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 13
  14. 14. Octalysis: Gamification Framework Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 14
  15. 15. Octalysis: Gamification Framework http://www.habitrpg.com Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 15
  16. 16. HabitRPG http://www.kickstarter.com/projects/lefnire/habitrpg-mobile Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 16
  17. 17. Tourney (FHNW) http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 17
  18. 18. Workshop. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 18.02.2014 18
  19. 19. Gamification Sprint (10’) Based on the 2013 half year report, Easyjet lost big part of her coverage in continental Europe to the competitors. The CEO called your agency, and gave you and your team the opportunity to design a loyalty system which would make all the passengers go crazy! - Motivate new passengers with easy-to-earn rewards - Motivate frequent flyers with desirable challenges - Motivate lost passengers with an innovative system (discounts/points) http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 19
  20. 20. Thank you! gamifyu.org @safakkorkut Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 20
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