Games and Gamification - Part Two [digitalmedia]
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Games and Gamification - Part Two [digitalmedia]

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This presentation focuses on the initial concepts of games, game industry and gamification.

This presentation focuses on the initial concepts of games, game industry and gamification.

Version 1.1: Same same but different from the Elective Media course.

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Games and Gamification - Part Two [digitalmedia] Games and Gamification - Part Two [digitalmedia] Presentation Transcript

  • Zombies Run! Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 1
  • Zombies Run! Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 2
  • Gamified Applications Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 3
  • Mechanics for Gamification ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ points achievements badges levels progress bars leaderboards virtual currency rewards Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 4
  • Donald Norman - The Design of Everyday Things Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 5
  • Donald Norman - The Design of Everyday Things Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 6
  • Ze n Challenge G am e M ec ha ni c Anxiety Boredom Time Spent http://www.goodreads.com/book/show/66354.Flow Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 7
  • What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 8
  • What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, — using a blend of intrinsic and extrinsic motivations. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 9
  • Vocabulary Check Express Compete Explore Cooperate http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 10
  • Seven Golden Rules of Gamification 2.0 1. Know who’s playing — design for their social style 2. Build Positive Emotions into your core activity loop 3. Build a system that’s easy to learn and hard to master 4. Design for Onboarding (Tutorial), Habit-Building, and Mastery 5. Use Progress Mechanics to “light the way” towards learning and mastery 6. As players progress, unlock greater challenges and complexity 7. Deliver intrinsic motivations like Power, Autonomy and Belonging http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 11
  • Octalysis: Gamification Framework http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 12
  • Octalysis: Gamification Framework Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 13
  • Octalysis: Gamification Framework Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 14
  • Octalysis: Gamification Framework http://www.habitrpg.com Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 15
  • HabitRPG http://www.kickstarter.com/projects/lefnire/habitrpg-mobile Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 16
  • Tourney (FHNW) http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 17
  • Workshop. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano 18.02.2014 18
  • Gamification Sprint (10’) Based on the 2013 half year report, Easyjet lost big part of her coverage in continental Europe to the competitors. The CEO called your agency, and gave you and your team the opportunity to design a loyalty system which would make all the passengers go crazy! - Motivate new passengers with easy-to-earn rewards - Motivate frequent flyers with desirable challenges - Motivate lost passengers with an innovative system (discounts/points) http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 19
  • Thank you! gamifyu.org @safakkorkut Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 20