0
Digital Media

Games and Gamification

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
...
Learning Outcomes
Students should be able to:
• read, watch, and filter autonomous information about gamification
• unders...
YES

Laptops. Smartphones. Social Media.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Kork...
YES
NO

Laptops. Smartphones. Social Media.
Work. Emails.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunika...
YES
NO
MUST

Laptops. Smartphones. Social Media.
Work. Emails.
Comfort. Creativity. Opinions.

Institut für Wirtschaftsinf...
So, do you follow a strict flat-screen diet?
laptop.
game console.
iphone.
tablet.
internet contract.
facebook.
whatsapp.
...
Games.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
Tuesday 18 Febr...
HANDS UP!
Players form a group of 4-5 people.
Each player lifts one hand up.
Player one starts and indicates another playe...
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18.02.2014

10
What is a Game?
Goal.
Rules.
Feedback.
Voluntary participation.
(McGonigal, J., Reality is broken: Why Games Make Us Bette...
What is a Game?
Playing a Game is the voluntary attempt to overcome
unnecessary obstacles.
(McGonigal, J., Reality is brok...
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommuni...
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommuni...
Who is playing games?
Games are for kids.

35
Average age

http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf

Institut für ...
Myth or Fact?

31
Gamers under 18.

Seriously?

%

http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf

Institut für Wirtscha...
Myth or Fact?

80

are
pu
rc

ha
sed
by
ad
ul t

s.

Games make kids violent.

Ga
me

s

%

http://www.theesa.com/facts/pd...
Fact!
As video games have become more popular in the U.S., violent
crime has decreased dramatically, particularly among yo...
Myth or Fact?

10K
hours of gameplay by 21.

Games are waste of time.

http://www.ted.com/talks/jane_mcgonigal_gaming_can_...
Learning with Games

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 Februar...
Learning with Games

http://communities.ptc.com/docs/DOC-2368
Institut für Wirtschaftsinformatk / Institut Visuelle Kommun...
Learning with Games

http://www.youtube.com/watch?v=vrIccKvq2Kg
Institut für Wirtschaftsinformatk / Institut Visuelle Komm...
Video Games and the Luden Revolution

http://popchartlab.com/products/the-evolution-of-video-game-controllers
Institut für...
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
Institut für Wirts...
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
Institut für Wirts...
Video Games and the Luden Revolution

$500

$373

$285

IN 1 DAY

IN 10 DAYS

IN 10 DAYS

MILLION

MILLION

http://news.xb...
Video Games and the Luden Revolution

$800

$373

$285

IN 1 DAY

IN 10 DAYS

IN 10 DAYS

MILLION

MILLION

Institut für W...
Video Games and the Luden Revolution

$1000 $373
MILLION
IN 1 DAY

MILLION
IN 10 DAYS

Institut für Wirtschaftsinformatk /...
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
Institut für Wirts...
Wii Fit

http://www.youtube.com/watch?v=CFhrYBWkt0M
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – ...
Xbox Kinect

http://www.youtube.com/watch?v=4OMLjXRfaDQ
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikatio...
Online games

http://mashable.com/2010/11/19/social-gaming-mainstream/
Institut für Wirtschaftsinformatk / Institut Visuel...
Candy Crush Saga (2012)
Candy Crush Saga is a match-three puzzle video game released by the
developer King. The game, play...
Social games

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

r...
Games are designed to trigger our intrinsic motivation.
This can lead to an addiction.
Facing this problem, the game indus...
Gamification.

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Philip Toledano
Tuesday ...
What is Gamification?
Gamification is the integration of Game Mechanics
in non-game environments to increase audience
enga...
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
http://fold.it/portal/
Tuesday 18 Febru...
Foursquare

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18....
Foursquare

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18....
Foursquare

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

18....
Gamification
Gamification, the process of applying the psychological
and sociological factors that drive intense game play...
Marketing Strategies with Gamification
- Increase in the frequency of purchase
- Boost the value per purchase
- Encourage ...
Nike Plus app

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February 14

...
Nike Plus Universe

Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut
Tuesday 18 February...
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Games and Gamification - Part One [digitalmedia]

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This presentation focuses on the initial concepts of games, game industry and gamification.

Version 1.1: Same same but different from the Elective Media course.

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Transcript of "Games and Gamification - Part One [digitalmedia]"

  1. 1. Digital Media Games and Gamification Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 1
  2. 2. Learning Outcomes Students should be able to: • read, watch, and filter autonomous information about gamification • understand what defines a game • understand basics of video game industry • understand what gamification and its principals are • apply gamification to the marketing problems Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 2
  3. 3. YES Laptops. Smartphones. Social Media. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 3
  4. 4. YES NO Laptops. Smartphones. Social Media. Work. Emails. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 4
  5. 5. YES NO MUST Laptops. Smartphones. Social Media. Work. Emails. Comfort. Creativity. Opinions. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 5
  6. 6. So, do you follow a strict flat-screen diet? laptop. game console. iphone. tablet. internet contract. facebook. whatsapp. twitter. linkedin. xing. foursquare. gta v. call of duty. tetris. draw something. angry birds. candy crush. clash of clans. limbo. temple run. minecraft. desert bus. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 6
  7. 7. Games. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 8
  8. 8. HANDS UP! Players form a group of 4-5 people. Each player lifts one hand up. Player one starts and indicates another player. The player, who is indicated, looses a finger. The turn moves to the next player (clockwise). The winner is the last finger standing. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 9
  9. 9. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 10
  10. 10. What is a Game? Goal. Rules. Feedback. Voluntary participation. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011) Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 11
  11. 11. What is a Game? Playing a Game is the voluntary attempt to overcome unnecessary obstacles. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011) Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 12
  12. 12. What is a Game? Extrinsic Motivation. Intrinsic Motivation. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 13
  13. 13. What is a Game? Extrinsic Motivation. Intrinsic Motivation. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014 14
  14. 14. Who is playing games? Games are for kids. 35 Average age http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 16
  15. 15. Myth or Fact? 31 Gamers under 18. Seriously? % http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 18
  16. 16. Myth or Fact? 80 are pu rc ha sed by ad ul t s. Games make kids violent. Ga me s % http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 20
  17. 17. Fact! As video games have become more popular in the U.S., violent crime has decreased dramatically, particularly among youth. (U.S. Dept. of Justice - Federal Bureau of Investigation, Preliminary Annual Crime Stats, 2012; The NPD Group, Inc./Retail Tracking, 2012) Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 21
  18. 18. Myth or Fact? 10K hours of gameplay by 21. Games are waste of time. http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 23
  19. 19. Learning with Games Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 24
  20. 20. Learning with Games http://communities.ptc.com/docs/DOC-2368 Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 25
  21. 21. Learning with Games http://www.youtube.com/watch?v=vrIccKvq2Kg Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 26
  22. 22. Video Games and the Luden Revolution http://popchartlab.com/products/the-evolution-of-video-game-controllers Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 27
  23. 23. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 29
  24. 24. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 30
  25. 25. Video Games and the Luden Revolution $500 $373 $285 IN 1 DAY IN 10 DAYS IN 10 DAYS MILLION MILLION http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 MILLION 18.02.2014 31
  26. 26. Video Games and the Luden Revolution $800 $373 $285 IN 1 DAY IN 10 DAYS IN 10 DAYS MILLION MILLION Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 MILLION 18.02.2014 32
  27. 27. Video Games and the Luden Revolution $1000 $373 MILLION IN 1 DAY MILLION IN 10 DAYS Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 $285 MILLION IN 10 DAYS 18.02.2014 33
  28. 28. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 34
  29. 29. Wii Fit http://www.youtube.com/watch?v=CFhrYBWkt0M Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 35
  30. 30. Xbox Kinect http://www.youtube.com/watch?v=4OMLjXRfaDQ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 36
  31. 31. Online games http://mashable.com/2010/11/19/social-gaming-mainstream/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 37
  32. 32. Candy Crush Saga (2012) Candy Crush Saga is a match-three puzzle video game released by the developer King. The game, played mostly on mobile phones, has been downloaded more than 500 million times, counts 282 million active players per month and takes in an estimated $901,505 per day. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 38
  33. 33. Social games Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 rld wo n e th atio of ul 1% pop 18.02.2014 40
  34. 34. Games are designed to trigger our intrinsic motivation. This can lead to an addiction. Facing this problem, the game industry and researchers started to study the phenomenon. Result: They set up a process to design games from the scratch, managing intrinsic motivation and addictive game elements. As a side effect: Gamification. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 41
  35. 35. Gamification. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Philip Toledano Tuesday 18 February 14 18.02.2014
  36. 36. What is Gamification? Gamification is the integration of Game Mechanics in non-game environments to increase audience engagement, loyalty and fun. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 43
  37. 37. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut http://fold.it/portal/ Tuesday 18 February 14 18.02.2014
  38. 38. Foursquare Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 45
  39. 39. Foursquare Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 46
  40. 40. Foursquare Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 47
  41. 41. Gamification Gamification, the process of applying the psychological and sociological factors that drive intense game play to consumer measurement, enables us to understand the thought process behind consumers’ willingness to participate in and comply with consumer behavior and attitude measurement tasks. http://web.fhnw.ch/plattformen/blogs/gamifyu/2013/08/07/gamification/ Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 48
  42. 42. Marketing Strategies with Gamification - Increase in the frequency of purchase - Boost the value per purchase - Encourage usage of a new sales channel - Drive new product/service adoption - Perform consumer profiling - Conduct new customer acquisition - Obtain feedback - Upsell/cross-sell http://www.mobilemarketer.com/cms/opinion/columns/10671.html Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 49
  43. 43. Nike Plus app Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 50
  44. 44. Nike Plus Universe Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut Tuesday 18 February 14 18.02.2014 51
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