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XING mittagXperten – Safak Korkut 28.04.2014
mittagXperten
Games and Gamification
1
XING mittagXperten – Safak Korkut 28.04.2014
I am interested in the latest technologies, new communication concepts,
games...
XING mittagXperten – Safak Korkut 28.04.2014
Vorspeise
Hauptgang
Dessert
Menu
3
Overview to Game Industry
Gamification Per...
XING mittagXperten – Safak Korkut 28.04.2014
Games.
Philip Toledano 4
XING mittagXperten – Safak Korkut 28.04.2014
Video Games and the Luden Revolution
$500
MILLION
IN 1 DAY
$373
MILLION
IN 10...
XING mittagXperten – Safak Korkut 28.04.2014
Video Games and the Luden Revolution
$800
MILLION
IN 1 DAY
$373
MILLION
IN 10...
XING mittagXperten – Safak Korkut 28.04.2014
Video Games and the Luden Revolution
$1000
MILLION
IN 1 DAY
$373
MILLION
IN 1...
XING mittagXperten – Safak Korkut 28.04.2014
Video Games and the Luden Revolution
http://news.xbox.com/2013/05/x360-aaron-...
XING mittagXperten – Safak Korkut 28.04.2014
Video Games and the Luden Revolution
http://news.xbox.com/2013/05/x360-aaron-...
XING mittagXperten – Safak Korkut 28.04.2014
Candy Crush Saga (2012)
Candy Crush Saga is a match-
three puzzle video game
...
XING mittagXperten – Safak Korkut 28.04.2014 11
XING mittagXperten – Safak Korkut 28.04.2014
What is a Game?
Goal.
Rules.
Feedback.
Voluntary participation.
(McGonigal, J...
XING mittagXperten – Safak Korkut 28.04.2014
What is a Game?
Playing a Game is the voluntary attempt to overcome
unnecessa...
XING mittagXperten – Safak Korkut 28.04.2014
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.
Philip Toledano 14
XING mittagXperten – Safak Korkut 28.04.2014
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.
Philip Toledano 15
XING mittagXperten – Safak Korkut 28.04.2014
Who is playing games?
Games are for kids.
16
XING mittagXperten – Safak Korkut 28.04.2014
Who is playing games?
Games are for kids.
35
Average age
http://www.theesa.co...
XING mittagXperten – Safak Korkut 28.04.2014
Myth or Fact?
Seriously?
18
XING mittagXperten – Safak Korkut 28.04.2014
Myth or Fact?
Seriously?
31Gamersunder18.
%
http://www.theesa.com/facts/pdfs/...
XING mittagXperten – Safak Korkut 28.04.2014
Xbox Kinect
http://www.youtube.com/watch?v=4OMLjXRfaDQ
20
XING mittagXperten – Safak Korkut 28.04.2014
Games are designed to trigger our intrinsic motivation.
This can lead to an a...
XING mittagXperten – Safak Korkut 28.04.2014
Gamification.
Philip Toledano 22
XING mittagXperten – Safak Korkut 28.04.2014
Gamification is the integration of
– Feedback mechanics in Games
– Game-think...
XING mittagXperten – Safak Korkut 28.04.2014
The Broccoli Effect
24
70% of us have the gene that
makes broccoli taste bitt...
XING mittagXperten – Safak Korkut 28.04.2014
The Broccoli Effect
25
Approach #1 - Forcing them
Approach #2 - Convincing th...
XING mittagXperten – Safak Korkut 28.04.2014
Kinect Effect
http://www.youtube.com/watch?v=oq98_35sQko
26
XING mittagXperten – Safak Korkut 28.04.2014
Feedback Mechanics in Games
• points
• achievements
• badges
• levels
• progr...
XING mittagXperten – Safak Korkut 28.04.2014
Foursquare
28
XING mittagXperten – Safak Korkut 28.04.2014
Foursquare
29
XING mittagXperten – Safak Korkut 28.04.2014
Foursquare
30
XING mittagXperten – Safak Korkut 28.04.2014
Gamification, the process of applying the psychological
and sociological fact...
XING mittagXperten – Safak Korkut 28.04.2014
- Increase in the frequency of purchase
- Boost the value per purchase
- Enco...
XING mittagXperten – Safak Korkut 28.04.2014
Nike Plus app
33
XING mittagXperten – Safak Korkut 28.04.2014
Nike Plus Universe
34
FuelBand users in 2012:
– earned more than 409 billion
...
XING mittagXperten – Safak Korkut 28.04.2014
Challenge
Time Spent
G
am
e
M
echanic
Zen
Anxiety
Boredom
http://www.goodread...
XING mittagXperten – Safak Korkut 28.04.2014
Early-on gamification involved adding simple game mechanics
like points, badg...
XING mittagXperten – Safak Korkut 28.04.2014
Early-on gamification involved adding simple game mechanics
like points, badg...
XING mittagXperten – Safak Korkut 28.04.2014
1. Know who’s playing — design for their social style
2. Build Positive Emoti...
XING mittagXperten – Safak Korkut 28.04.2014
Bon Appétit!
39
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014
Tourney
Gamif...
XING mittagXperten – Safak Korkut 28.04.2014
Learning with Games
Tourney the Game, Strategische Initiative Simulated Reali...
XING mittagXperten – Safak Korkut 28.04.2014
Learning with Games
Tourney the Game, Strategische Initiative Simulated Reali...
43
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014
The Idea of a...
45
46
47
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014
Let’s play!
4...
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 16.04.2014 49
Thank you very much.
Phil...
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20140424 XING mittagXperten Games and Gamification - Safak Korkut

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The game industry has already overcome the Hollywood’s most expensive productions. In November 2013, one retail game sold $1 billion worth of copies all around the world in one single day; a number that no Hollywood production ever came closer. While the industry is growing and players are getting more and more addicted, the side effects are also started to come to the surface in various sectors outside of the game world: a trend that many enterprises want to jump in, but most don’t know how to do. This presentation will focus not only on the ideas and applications of gamification, but also will show insights from FHNW’s gamified learning project: Tourney.

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Transcript of "20140424 XING mittagXperten Games and Gamification - Safak Korkut"

  1. 1. XING mittagXperten – Safak Korkut 28.04.2014 mittagXperten Games and Gamification 1
  2. 2. XING mittagXperten – Safak Korkut 28.04.2014 I am interested in the latest technologies, new communication concepts, games, data visualizations and social media development. Safak Korkut is me. I am also a professional filmmaker, project developer, game designer and MSc co-mentor, lecturer. I am also the co-founder of YAAY which is located in Basel, Switzerland. YAAY is a devoted interdisciplinary team which is aiming to have an impact on today's visual communication and information design systems. 2
  3. 3. XING mittagXperten – Safak Korkut 28.04.2014 Vorspeise Hauptgang Dessert Menu 3 Overview to Game Industry Gamification Perspective Tourney - Gamified University Open Discussion
  4. 4. XING mittagXperten – Safak Korkut 28.04.2014 Games. Philip Toledano 4
  5. 5. XING mittagXperten – Safak Korkut 28.04.2014 Video Games and the Luden Revolution $500 MILLION IN 1 DAY $373 MILLION IN 10 DAYS $314 MILLION IN 10 DAYS http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth 5
  6. 6. XING mittagXperten – Safak Korkut 28.04.2014 Video Games and the Luden Revolution $800 MILLION IN 1 DAY $373 MILLION IN 10 DAYS $314 MILLION IN 10 DAYS 6
  7. 7. XING mittagXperten – Safak Korkut 28.04.2014 Video Games and the Luden Revolution $1000 MILLION IN 1 DAY $373 MILLION IN 10 DAYS $314 MILLION IN 10 DAYS 7
  8. 8. XING mittagXperten – Safak Korkut 28.04.2014 Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth 8
  9. 9. XING mittagXperten – Safak Korkut 28.04.2014 Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth 9
  10. 10. XING mittagXperten – Safak Korkut 28.04.2014 Candy Crush Saga (2012) Candy Crush Saga is a match- three puzzle video game released by the developer King.The game, played mostly on mobile phones, has been downloaded more than 500 million times, counts 282 million active players per month and takes in an estimated $901,505 per day. 10
  11. 11. XING mittagXperten – Safak Korkut 28.04.2014 11
  12. 12. XING mittagXperten – Safak Korkut 28.04.2014 What is a Game? Goal. Rules. Feedback. Voluntary participation. (McGonigal, J., Reality is broken: Why Games Make Us Better and HowThey Can Change the World,The Penguin Books, 2011) 12
  13. 13. XING mittagXperten – Safak Korkut 28.04.2014 What is a Game? Playing a Game is the voluntary attempt to overcome unnecessary obstacles. (McGonigal, J., Reality is broken: Why Games Make Us Better and HowThey Can Change the World,The Penguin Books, 2011) 13
  14. 14. XING mittagXperten – Safak Korkut 28.04.2014 What is a Game? Extrinsic Motivation. Intrinsic Motivation. Philip Toledano 14
  15. 15. XING mittagXperten – Safak Korkut 28.04.2014 What is a Game? Extrinsic Motivation. Intrinsic Motivation. Philip Toledano 15
  16. 16. XING mittagXperten – Safak Korkut 28.04.2014 Who is playing games? Games are for kids. 16
  17. 17. XING mittagXperten – Safak Korkut 28.04.2014 Who is playing games? Games are for kids. 35 Average age http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf 17
  18. 18. XING mittagXperten – Safak Korkut 28.04.2014 Myth or Fact? Seriously? 18
  19. 19. XING mittagXperten – Safak Korkut 28.04.2014 Myth or Fact? Seriously? 31Gamersunder18. % http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf 19
  20. 20. XING mittagXperten – Safak Korkut 28.04.2014 Xbox Kinect http://www.youtube.com/watch?v=4OMLjXRfaDQ 20
  21. 21. XING mittagXperten – Safak Korkut 28.04.2014 Games are designed to trigger our intrinsic motivation. This can lead to an addiction. Facing this problem, the game industry and researchers started to study the phenomenon. Result:They set up a process to design games from the scratch, managing intrinsic motivation and addictive game elements. As a side effect: Gamification. 21
  22. 22. XING mittagXperten – Safak Korkut 28.04.2014 Gamification. Philip Toledano 22
  23. 23. XING mittagXperten – Safak Korkut 28.04.2014 Gamification is the integration of – Feedback mechanics in Games – Game-thinking in non-game environments to increase audience engagement, loyalty and fun. What is Gamification? 23
  24. 24. XING mittagXperten – Safak Korkut 28.04.2014 The Broccoli Effect 24 70% of us have the gene that makes broccoli taste bitter. (Htas2r28) The statistics show that it takes an average child 12 years* to start liking broccoli. *Thanks to the relentless efforts of the average mothers.
  25. 25. XING mittagXperten – Safak Korkut 28.04.2014 The Broccoli Effect 25 Approach #1 - Forcing them Approach #2 - Convincing them Approach #3 - “Airplane” method Approach #4 - Cheese sauce
  26. 26. XING mittagXperten – Safak Korkut 28.04.2014 Kinect Effect http://www.youtube.com/watch?v=oq98_35sQko 26
  27. 27. XING mittagXperten – Safak Korkut 28.04.2014 Feedback Mechanics in Games • points • achievements • badges • levels • progress bars • leaderboards • virtual currency • rewards 27
  28. 28. XING mittagXperten – Safak Korkut 28.04.2014 Foursquare 28
  29. 29. XING mittagXperten – Safak Korkut 28.04.2014 Foursquare 29
  30. 30. XING mittagXperten – Safak Korkut 28.04.2014 Foursquare 30
  31. 31. XING mittagXperten – Safak Korkut 28.04.2014 Gamification, the process of applying the psychological and sociological factors that drive intense game play to consumer measurement, enables us to understand the thought process behind consumers’ willingness to participate in and comply with consumer behavior and attitude measurement tasks. Gamification http://web.fhnw.ch/plattformen/blogs/gamifyu/2013/08/07/gamification/ 31
  32. 32. XING mittagXperten – Safak Korkut 28.04.2014 - Increase in the frequency of purchase - Boost the value per purchase - Encourage usage of a new sales channel - Drive new product/service adoption - Perform consumer profiling - Conduct new customer acquisition - Obtain feedback - Upsell/cross-sell Marketing Strategies with Gamification http://www.mobilemarketer.com/cms/opinion/columns/10671.html 32
  33. 33. XING mittagXperten – Safak Korkut 28.04.2014 Nike Plus app 33
  34. 34. XING mittagXperten – Safak Korkut 28.04.2014 Nike Plus Universe 34 FuelBand users in 2012: – earned more than 409 billion total fuel points = 44.1 million marathons. Today, – 11 million active Nike+ users – collect more than 1 billion points each day = 6,772 houses daily electricity need. http://mashable.com/2013/02/22/nike-fuelband-stats/
  35. 35. XING mittagXperten – Safak Korkut 28.04.2014 Challenge Time Spent G am e M echanic Zen Anxiety Boredom http://www.goodreads.com/book/show/66354.Flow 35
  36. 36. XING mittagXperten – Safak Korkut 28.04.2014 Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. What is not Gamification? 36
  37. 37. XING mittagXperten – Safak Korkut 28.04.2014 Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, — using a blend of intrinsic and extrinsic motivations. What is not Gamification? 37
  38. 38. XING mittagXperten – Safak Korkut 28.04.2014 1. Know who’s playing — design for their social style 2. Build Positive Emotions into your core activity loop 3. Build a system that’s easy to learn and hard to master 4. Design for Onboarding (Tutorial), Habit-Building, and Mastery 5. Use Progress Mechanics to “light the way” towards learning and mastery 6. As players progress, unlock greater challenges and complexity 7. Deliver intrinsic motivations like Power, Autonomy and Belonging Seven Golden Rules of Gamification 2.0 http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products 38
  39. 39. XING mittagXperten – Safak Korkut 28.04.2014 Bon Appétit! 39
  40. 40. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014 Tourney Gamified University 40
  41. 41. XING mittagXperten – Safak Korkut 28.04.2014 Learning with Games Tourney the Game, Strategische Initiative Simulated Reality, 2014 41
  42. 42. XING mittagXperten – Safak Korkut 28.04.2014 Learning with Games Tourney the Game, Strategische Initiative Simulated Reality, 2014 42
  43. 43. 43
  44. 44. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014 The Idea of a Content Independent Game Framework -Tutors can create game levels for their own class. -The game offers a testing field for students’ skills. -It is a safe environment and consequences in the game do not have any impact on the real world. -The games can be played outside of the classroom and enable teachers to engage the students better. 44
  45. 45. 45
  46. 46. 46
  47. 47. 47
  48. 48. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut, Danilo Wanner 16.04.2014 Let’s play! 48 http://bit.ly/tourneych
  49. 49. Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 16.04.2014 49 Thank you very much. Philip Toledano
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