Elective Social Media and Customer Experience
Games and Gamification

IWI – Safak Korkut
Thursday 12 December 13

11.12.20...
Safak Korkut is me.
I am interested in the latest technologies, new communication concepts,
games, data visualizations and...
Learning Outcomes
Students should be able to:
• read, watch, and filter autonomous information about gamification
• unders...
YES

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

Laptops. Smartphones. Social Media.

11.12.2013

4
4
YES
NO

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

Laptops. Smartphones. Social Media.
Work. Emails.

11....
YES
NO
MUST

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

Laptops. Smartphones. Social Media.
Work. Emails....
So, do you follow a strict flat-screen diet?
laptop.
game console.
iphone.
tablet.
internet contract.
facebook.
whatsapp.
...
Games.

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

11.12.2013

8
8
Desert Bus (1995)
The objective of the game is to drive a bus from Tucson, Arizona to Las
Vegas, Nevada in real time at a ...
HANDS UP!
Players form a group of 4-5 people.
Each player lifts one hand up.
Player one starts and indicates another playe...
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

11
11
What is a Game?
Goal.
Rules.
Feedback.
Voluntary participation.
(McGonigal, J., Reality is broken: Why Games Make Us Bette...
What is a Game?
Playing a Game is the voluntary attempt to overcome
unnecessary obstacles.
(McGonigal, J., Reality is brok...
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

1...
What is a Game?
Extrinsic Motivation. Intrinsic Motivation.

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

1...
Who is playing games?
Games are for kids.

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

16
16
35

Who is playing games?
Games are for kids.

Average age

http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf
IWI – Safak K...
Myth or Fact?
Seriously?

IWI – Safak Korkut
Thursday 12 December 13

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18
Myth or Fact?

31
Gamers under 18.

Seriously?

%

http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf
IWI – Safak Korkut
Thu...
Myth or Fact?
Games make kids violent.

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

20
20
Myth or Fact?

80

are
pu
rc

ha
sed
by
ad
ul t

s.

Games make kids violent.

Ga
me

s

%

http://www.theesa.com/facts/pd...
Fact!
As video games have become more popular in the U.S., violent
crime has decreased dramatically, particularly among yo...
Myth or Fact?
Games are waste of time.

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

23
23
10K

Myth or Fact?

hours of gameplay by 21.

Games are waste of time.

http://www.ted.com/talks/jane_mcgonigal_gaming_can...
Learning with Games

IWI – Safak Korkut
Thursday 12 December 13

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25
25
Learning with Games

http://communities.ptc.com/docs/DOC-2368
IWI – Safak Korkut
Thursday 12 December 13

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26
2...
Learning with Games

http://www.youtube.com/watch?v=vrIccKvq2Kg
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

27...
Video Games and the Luden Revolution

http://popchartlab.com/products/the-evolution-of-video-game-controllers
IWI – Safak ...
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013
29
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
IWI – Safak Korkut...
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
IWI – Safak Korkut...
Video Games and the Luden Revolution

$500

$373

$285

MILLION

MILLION

MILLION

IN 1 DAY

IN 10 DAYS

IN 10 DAYS

http:...
Video Games and the Luden Revolution

$800

$373

$285

MILLION

MILLION

MILLION

IN 1 DAY

IN 10 DAYS

IN 10 DAYS

IWI –...
Video Games and the Luden Revolution

$1000 $373

$285

MILLION

MILLION

MILLION

IN 1 DAY

IN 10 DAYS

IN 10 DAYS

IWI –...
Video Games and the Luden Revolution

http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth
IWI – Safak Korkut...
Wii Fit

http://www.youtube.com/watch?v=CFhrYBWkt0M
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

36
36
Xbox Kinect

http://www.youtube.com/watch?v=4OMLjXRfaDQ
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

37
37
Online games

http://mashable.com/2010/11/19/social-gaming-mainstream/
IWI – Safak Korkut
Thursday 12 December 13

11.12.2...
Candy Crush Saga (2012)
Candy Crush Saga is a match-three puzzle video game released by the
developer King. The game, play...
Social games

http://www.smartkpis.com/blog/wp-content/uploads/Social-games.png
IWI – Safak Korkut
Thursday 12 December 13...
Social games

IWI – Safak Korkut
Thursday 12 December 13

rld
wo n
e
th atio
of ul
1% pop

11.12.2013

41
41
Games are designed to trigger our intrinsic motivation.
This can lead to an addiction.
Facing this problem, the game indus...
Gamification.

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

11.12.2013
43
What is Gamification?
Gamification is the integration of Game Mechanics
in non-game environments to increase audience
enga...
IWI – Safak Korkut

11.12.2013

http://fold.it/portal/
Thursday 12 December 13

45
Foursquare

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

46
46
Foursquare

IWI – Safak Korkut
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47
Foursquare

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

48
48
Gamification
Gamification, the process of applying the psychological
and sociological factors that drive intense game play...
Marketing Strategies with Gamification
- Increase in the frequency of purchase
- Boost the value per purchase
- Encourage ...
Nike Plus app

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

51
51
Nike Plus Universe

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

52
52
Zombies Run!

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

53
53
Zombies Run!

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

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54
Gamified Applications

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

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55
Mechanics for Gamification

‣
‣
‣
‣
‣
‣
‣
‣

points
achievements
badges
levels
progress bars
leaderboards
virtual currency...
Donald Norman - The Design of Everyday Things
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

57
57
Donald Norman - The Design of Everyday Things
IWI – Safak Korkut
Thursday 12 December 13

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58
Ze
n

Challenge

G

am

e

M

ec
ha

ni

c

Anxiety

Boredom

Time Spent

http://www.goodreads.com/book/show/66354.Flow
IW...
What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards...
What is not Gamification?
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards...
Vocabulary Check

Express

Compete

Explore

Cooperate

http://www.slideshare.net/amyjokim/beyond-gamification-7-core-conc...
Seven Golden Rules of Gamification 2.0
1. Know who’s playing — design for their social style
2. Build Positive Emotions in...
Octalysis: Gamification Framework

http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framewor...
Octalysis: Gamification Framework

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

65
65
Octalysis: Gamification Framework

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

66
66
Octalysis: Gamification Framework

http://www.habitrpg.com
IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

67
67
HabitRPG

http://www.kickstarter.com/projects/lefnire/habitrpg-mobile
IWI – Safak Korkut
Thursday 12 December 13

11.12.20...
Workshop.

IWI – Safak Korkut
Philip Toledano
Thursday 12 December 13

11.12.2013

69
69
Gamification Sprint (10’)
As a Facebook follower of Sunrise, you can receive every weekend
free minutes and SMS.
- Create ...
Sunrise Campaign

FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013
IWI – Safak Korkut...
Sunrise Campaign

FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013
IWI – Safak Korkut...
Gamification Sprint (10’)
Unser Bier is running a new campaign with code promotion (inspired
by Coca Cola). They are facin...
Unser Bier Campaign

FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013
IWI – Safak Kor...
Gamification Sprint (10’)
Based on the 2013 half year report, Easyjet lost big part of her coverage
in continental Europe ...
Thank you!
gamifyu.org
@safakkorkut

IWI – Safak Korkut
Thursday 12 December 13

11.12.2013

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76
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Games and Gamification by Safak Korkut

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Lecture presentation on 11.12.2013 in FHNW HSW - Elective Social Media and Customer Experience
The Lecture focuses on the introduction of Games, Game Industry and Gamification and concludes with three gamification sprint exercises.

You can hear the lecture recording on "https://soundcloud.com/safak-korkut/lecture-on-games-and"
please be aware that the recording starts after 27th slide.

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Games and Gamification by Safak Korkut

  1. 1. Elective Social Media and Customer Experience Games and Gamification IWI – Safak Korkut Thursday 12 December 13 11.12.2013 1 1
  2. 2. Safak Korkut is me. I am interested in the latest technologies, new communication concepts, games, data visualizations and social media development. I am also a professional filmmaker, project developer, game designer and MSc co-mentor, guest lecturer. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 2
  3. 3. Learning Outcomes Students should be able to: • read, watch, and filter autonomous information about gamification • understand what defines a game • understand basics of video game industry • understand what gamification and its principals are • apply gamification to the marketing problems IWI – Safak Korkut Thursday 12 December 13 11.12.2013 3 3
  4. 4. YES IWI – Safak Korkut Philip Toledano Thursday 12 December 13 Laptops. Smartphones. Social Media. 11.12.2013 4 4
  5. 5. YES NO IWI – Safak Korkut Philip Toledano Thursday 12 December 13 Laptops. Smartphones. Social Media. Work. Emails. 11.12.2013 5 5
  6. 6. YES NO MUST IWI – Safak Korkut Philip Toledano Thursday 12 December 13 Laptops. Smartphones. Social Media. Work. Emails. Comfort. Creativity. Opinions. 11.12.2013 6 6
  7. 7. So, do you follow a strict flat-screen diet? laptop. game console. iphone. tablet. internet contract. facebook. whatsapp. twitter. linkedin. xing. foursquare. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 gta v. call of duty. tetris. draw something. angry birds. candy crush. clash of clans. limbo. temple run. minecraft. desert bus. 11.12.2013 7 7
  8. 8. Games. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 8 8
  9. 9. Desert Bus (1995) The objective of the game is to drive a bus from Tucson, Arizona to Las Vegas, Nevada in real time at a maximum speed of 45 mph. The feat requires 8 hours of continuous play to complete, since the game cannot be paused. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 9 9
  10. 10. HANDS UP! Players form a group of 4-5 people. Each player lifts one hand up. Player one starts and indicates another player. The player, who is indicated, looses a finger. The turn moves to the next player (clockwise). The winner is the last finger standing. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 10 10
  11. 11. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 11 11
  12. 12. What is a Game? Goal. Rules. Feedback. Voluntary participation. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011) IWI – Safak Korkut Thursday 12 December 13 11.12.2013 12 12
  13. 13. What is a Game? Playing a Game is the voluntary attempt to overcome unnecessary obstacles. (McGonigal, J., Reality is broken: Why Games Make Us Better and How They Can Change the World, The Penguin Books, 2011) IWI – Safak Korkut Thursday 12 December 13 11.12.2013 13 13
  14. 14. What is a Game? Extrinsic Motivation. Intrinsic Motivation. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 14 14
  15. 15. What is a Game? Extrinsic Motivation. Intrinsic Motivation. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 15 15
  16. 16. Who is playing games? Games are for kids. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 16 16
  17. 17. 35 Who is playing games? Games are for kids. Average age http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf IWI – Safak Korkut Thursday 12 December 13 11.12.2013 17 17
  18. 18. Myth or Fact? Seriously? IWI – Safak Korkut Thursday 12 December 13 11.12.2013 18 18
  19. 19. Myth or Fact? 31 Gamers under 18. Seriously? % http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf IWI – Safak Korkut Thursday 12 December 13 11.12.2013 19 19
  20. 20. Myth or Fact? Games make kids violent. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 20 20
  21. 21. Myth or Fact? 80 are pu rc ha sed by ad ul t s. Games make kids violent. Ga me s % http://www.theesa.com/facts/pdfs/ESA_EF_2013.pdf IWI – Safak Korkut Thursday 12 December 13 11.12.2013 21 21
  22. 22. Fact! As video games have become more popular in the U.S., violent crime has decreased dramatically, particularly among youth. (U.S. Dept. of Justice - Federal Bureau of Investigation, Preliminary Annual Crime Stats, 2012; The NPD Group, Inc./Retail Tracking, 2012) IWI – Safak Korkut Thursday 12 December 13 11.12.2013 22 22
  23. 23. Myth or Fact? Games are waste of time. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 23 23
  24. 24. 10K Myth or Fact? hours of gameplay by 21. Games are waste of time. http://www.ted.com/talks/jane_mcgonigal_gaming_can_make_a_better_world.html IWI – Safak Korkut Thursday 12 December 13 11.12.2013 24 24
  25. 25. Learning with Games IWI – Safak Korkut Thursday 12 December 13 11.12.2013 25 25
  26. 26. Learning with Games http://communities.ptc.com/docs/DOC-2368 IWI – Safak Korkut Thursday 12 December 13 11.12.2013 26 26
  27. 27. Learning with Games http://www.youtube.com/watch?v=vrIccKvq2Kg IWI – Safak Korkut Thursday 12 December 13 11.12.2013 27 27
  28. 28. Video Games and the Luden Revolution http://popchartlab.com/products/the-evolution-of-video-game-controllers IWI – Safak Korkut Thursday 12 December 13 11.12.2013 28 28
  29. 29. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 29
  30. 30. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth IWI – Safak Korkut Thursday 12 December 13 11.12.2013 30 30
  31. 31. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth IWI – Safak Korkut Thursday 12 December 13 11.12.2013 31 31
  32. 32. Video Games and the Luden Revolution $500 $373 $285 MILLION MILLION MILLION IN 1 DAY IN 10 DAYS IN 10 DAYS http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth IWI – Safak Korkut Thursday 12 December 13 11.12.2013 32 32
  33. 33. Video Games and the Luden Revolution $800 $373 $285 MILLION MILLION MILLION IN 1 DAY IN 10 DAYS IN 10 DAYS IWI – Safak Korkut Thursday 12 December 13 11.12.2013 33 33
  34. 34. Video Games and the Luden Revolution $1000 $373 $285 MILLION MILLION MILLION IN 1 DAY IN 10 DAYS IN 10 DAYS IWI – Safak Korkut Thursday 12 December 13 11.12.2013 34 34
  35. 35. Video Games and the Luden Revolution http://news.xbox.com/2013/05/x360-aaron-greenberg-industry-growth IWI – Safak Korkut Thursday 12 December 13 11.12.2013 35 35
  36. 36. Wii Fit http://www.youtube.com/watch?v=CFhrYBWkt0M IWI – Safak Korkut Thursday 12 December 13 11.12.2013 36 36
  37. 37. Xbox Kinect http://www.youtube.com/watch?v=4OMLjXRfaDQ IWI – Safak Korkut Thursday 12 December 13 11.12.2013 37 37
  38. 38. Online games http://mashable.com/2010/11/19/social-gaming-mainstream/ IWI – Safak Korkut Thursday 12 December 13 11.12.2013 38 38
  39. 39. Candy Crush Saga (2012) Candy Crush Saga is a match-three puzzle video game released by the developer King. The game, played mostly on mobile phones, has been downloaded more than 500 million times, counts 282 million active players per month and takes in an estimated $901,505 per day. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 39 39
  40. 40. Social games http://www.smartkpis.com/blog/wp-content/uploads/Social-games.png IWI – Safak Korkut Thursday 12 December 13 11.12.2013 40 40
  41. 41. Social games IWI – Safak Korkut Thursday 12 December 13 rld wo n e th atio of ul 1% pop 11.12.2013 41 41
  42. 42. Games are designed to trigger our intrinsic motivation. This can lead to an addiction. Facing this problem, the game industry and researchers started to study the phenomenon. Result: They set up a process to design games from the scratch, managing intrinsic motivation and addictive game elements. As a side effect: Gamification. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 42 42
  43. 43. Gamification. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 43
  44. 44. What is Gamification? Gamification is the integration of Game Mechanics in non-game environments to increase audience engagement, loyalty and fun. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 44 44
  45. 45. IWI – Safak Korkut 11.12.2013 http://fold.it/portal/ Thursday 12 December 13 45
  46. 46. Foursquare IWI – Safak Korkut Thursday 12 December 13 11.12.2013 46 46
  47. 47. Foursquare IWI – Safak Korkut Thursday 12 December 13 11.12.2013 47 47
  48. 48. Foursquare IWI – Safak Korkut Thursday 12 December 13 11.12.2013 48 48
  49. 49. Gamification Gamification, the process of applying the psychological and sociological factors that drive intense game play to consumer measurement, enables us to understand the thought process behind consumers’ willingness to participate in and comply with consumer behavior and attitude measurement tasks. http://web.fhnw.ch/plattformen/blogs/gamifyu/2013/08/07/gamification/ IWI – Safak Korkut Thursday 12 December 13 11.12.2013 49 49
  50. 50. Marketing Strategies with Gamification - Increase in the frequency of purchase - Boost the value per purchase - Encourage usage of a new sales channel - Drive new product/service adoption - Perform consumer profiling - Conduct new customer acquisition - Obtain feedback - Upsell/cross-sell http://www.mobilemarketer.com/cms/opinion/columns/10671.html IWI – Safak Korkut Thursday 12 December 13 11.12.2013 50 50
  51. 51. Nike Plus app IWI – Safak Korkut Thursday 12 December 13 11.12.2013 51 51
  52. 52. Nike Plus Universe IWI – Safak Korkut Thursday 12 December 13 11.12.2013 52 52
  53. 53. Zombies Run! IWI – Safak Korkut Thursday 12 December 13 11.12.2013 53 53
  54. 54. Zombies Run! IWI – Safak Korkut Thursday 12 December 13 11.12.2013 54 54
  55. 55. Gamified Applications IWI – Safak Korkut Thursday 12 December 13 11.12.2013 55 55
  56. 56. Mechanics for Gamification ‣ ‣ ‣ ‣ ‣ ‣ ‣ ‣ points achievements badges levels progress bars leaderboards virtual currency rewards IWI – Safak Korkut Thursday 12 December 13 11.12.2013 56 56
  57. 57. Donald Norman - The Design of Everyday Things IWI – Safak Korkut Thursday 12 December 13 11.12.2013 57 57
  58. 58. Donald Norman - The Design of Everyday Things IWI – Safak Korkut Thursday 12 December 13 11.12.2013 58 58
  59. 59. Ze n Challenge G am e M ec ha ni c Anxiety Boredom Time Spent http://www.goodreads.com/book/show/66354.Flow IWI – Safak Korkut Thursday 12 December 13 11.12.2013 59 59
  60. 60. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 60 60
  61. 61. What is not Gamification? Early-on gamification involved adding simple game mechanics like points, badges and leaderboards to websites and apps. But that’s not what makes games truly compelling. Good games take players on a journey, giving them something to learn, master and share. Gamification 2.0 is about creating game-like digital services that shape real-world behavior and deliver deep value to players, — using a blend of intrinsic and extrinsic motivations. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 61 61
  62. 62. Vocabulary Check Express Compete Explore Cooperate http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products IWI – Safak Korkut Thursday 12 December 13 11.12.2013 62 62
  63. 63. Seven Golden Rules of Gamification 2.0 1. Know who’s playing — design for their social style 2. Build Positive Emotions into your core activity loop 3. Build a system that’s easy to learn and hard to master 4. Design for Onboarding (Tutorial), Habit-Building, and Mastery 5. Use Progress Mechanics to “light the way” towards learning and mastery 6. As players progress, unlock greater challenges and complexity 7. Deliver intrinsic motivations like Power, Autonomy and Belonging http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products IWI – Safak Korkut Thursday 12 December 13 11.12.2013 63 63
  64. 64. Octalysis: Gamification Framework http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/ IWI – Safak Korkut Thursday 12 December 13 11.12.2013 64 64
  65. 65. Octalysis: Gamification Framework IWI – Safak Korkut Thursday 12 December 13 11.12.2013 65 65
  66. 66. Octalysis: Gamification Framework IWI – Safak Korkut Thursday 12 December 13 11.12.2013 66 66
  67. 67. Octalysis: Gamification Framework http://www.habitrpg.com IWI – Safak Korkut Thursday 12 December 13 11.12.2013 67 67
  68. 68. HabitRPG http://www.kickstarter.com/projects/lefnire/habitrpg-mobile IWI – Safak Korkut Thursday 12 December 13 11.12.2013 68 68
  69. 69. Workshop. IWI – Safak Korkut Philip Toledano Thursday 12 December 13 11.12.2013 69 69
  70. 70. Gamification Sprint (10’) As a Facebook follower of Sunrise, you can receive every weekend free minutes and SMS. - Create a Facebook/GoogleGlass competition to promote the give-aways. - Draw the Octalysis of your competition. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 70 70
  71. 71. Sunrise Campaign FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013 IWI – Safak Korkut Thursday 12 December 13 11.12.2013 71 71
  72. 72. Sunrise Campaign FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013 IWI – Safak Korkut Thursday 12 December 13 11.12.2013 72 72
  73. 73. Gamification Sprint (10’) Unser Bier is running a new campaign with code promotion (inspired by Coca Cola). They are facing a problem, motivation of power-users is dropping dramatically 3 months before the promotion ends. - Define a group of power-users - Sketch an innovative idea to keep motivation - Draw the Octalysis of your idea. IWI – Safak Korkut Thursday 12 December 13 11.12.2013 73 73
  74. 74. Unser Bier Campaign FHNW ICC, Elective Social Media and Customer Experience, Workshop Results, 11.12.2013 IWI – Safak Korkut Thursday 12 December 13 11.12.2013 74 74
  75. 75. Gamification Sprint (10’) Based on the 2013 half year report, Easyjet lost big part of her coverage in continental Europe to the competitors. The CEO called your agency, and gave you and your team the opportunity to design a loyalty system which would make all the passengers go crazy! - Motivate new passengers with easy-to-earn rewards - Motivate frequent flyers with desirable challenges - Motivate lost passengers with an innovative system (discounts/points) http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/ IWI – Safak Korkut Thursday 12 December 13 11.12.2013 75 75
  76. 76. Thank you! gamifyu.org @safakkorkut IWI – Safak Korkut Thursday 12 December 13 11.12.2013 76 76

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