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boca video
TELLING THE STORY BEHIND THE PRODUCT

2013. EVOCA LLC
RE-IMAGINE THE PRODUCT
DISCOVERY EXPERIENCE
!

(AND PRODUCT REVIEWS WHILE YOU’RE AT IT)
BOCA VIDEO REDEFINES
TRADITIONAL ONLINE VIDEO
INTO A UNIQUE & EASY
DIY PRODUCTION
BOCA VIDEO
Visuals + Voice = Video!
BOCA VIDEO EXAMPLES
(click the links)

• Audi

S5 is here! (car sales)	


• Fashion Trunk
• Hassel
• Stella

Show by Mangl...
THE
BOCA VIDEO
DIFFERENCE
THE STORY SEALS THE DEAL

• Images

makes the product or idea look good, we make it
personal and convincing	


• It’s

mor...
THE AUDIENCE
TARGET MARKET #1

CORE USERS
+ POWER
SELLERS
!

Core consumer-seller base. Whether it’s on a need-basis or as
a SMB, they ...
TARGET MARKET #2

MOBILE MARKETERS
22 to 65 year old sales professionals and business owners
will want to quickly promote ...
TARGET MARKET #3

REVIEWERS
18 to 55 year old buyers of all backgrounds.  They enjoy shopping,
reading & writing reviews, ...
VALUE CHAIN
Fun,
Engaging
Short-Form
Video

PV’s
CTR

INCREASE

Mobile
Story-Telling
Voice Power

Affordable,
Fast,

CREAT...
A BETTER PRODUCT DISCOVERY
Total&(Produc-on&+&Media)&Cost&

?

Video
Interactive
Expanding

Yawn&

Engaging&

Static
Anima...
WHY US?
✓Immediate

competitive advantage	


✓Reduced

time to market for mobile + web	


✓Back-End

/ API / Easy Integrat...
ABOUT US
• Born

in Barcelona, launched in Savannah	


• Creative

impulse - “Record and share personal stories”	


• Product

Line...
CUSTOMERS
MILESTONES
• 12/12

- Launched in AppStore (approved in 1 shot)	


• 12/12

- ‘Day’s Best App’ @ AppAdvice.com	


• 01/13
...
WHY US?
✓Immediate

competitive advantage (in a fast-moving market)	


✓Reduced

time to market for mobile + web	


✓Back-...
THANK YOU
info@getboca.com

@bocavideo
APPENDIX
THE APP
FAST +
INTUITIVE
Boca Video | DIY Mobile Video Narratives
Boca Video | DIY Mobile Video Narratives
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Boca Video | DIY Mobile Video Narratives

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Turn photos into Pro-quality video tours. RE-imagine the Product discovery experience (and product reviews while you’re at it). Whether on eBay, Trulia, Zillow, Craig's List, or Etsy, Boca Video helps promote products, services, or ideas better, faster, on-the-fly. Narrate your products to life!

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Transcript of "Boca Video | DIY Mobile Video Narratives"

  1. 1. TM boca video TELLING THE STORY BEHIND THE PRODUCT 2013. EVOCA LLC
  2. 2. RE-IMAGINE THE PRODUCT DISCOVERY EXPERIENCE ! (AND PRODUCT REVIEWS WHILE YOU’RE AT IT)
  3. 3. BOCA VIDEO REDEFINES TRADITIONAL ONLINE VIDEO INTO A UNIQUE & EASY DIY PRODUCTION
  4. 4. BOCA VIDEO Visuals + Voice = Video!
  5. 5. BOCA VIDEO EXAMPLES (click the links) • Audi S5 is here! (car sales) • Fashion Trunk • Hassel • Stella Show by Mangled Courtesan (fashion) Real Estate (real-estate) & Dot gifts (fashion accessories) • B.Tillman Restaurant Review (restaurant review)
  6. 6. THE BOCA VIDEO DIFFERENCE
  7. 7. THE STORY SEALS THE DEAL • Images makes the product or idea look good, we make it personal and convincing • It’s more than a photo of a product, it’s the story behind it • It’s the “why” the “how,” and the “when”
  8. 8. THE AUDIENCE
  9. 9. TARGET MARKET #1 CORE USERS + POWER SELLERS ! Core consumer-seller base. Whether it’s on a need-basis or as a SMB, they are constantly checking for and offering new deals. Mobile, connected, loyal, active sellers and deal finders. From power sellers, to the occasional deal browser.
  10. 10. TARGET MARKET #2 MOBILE MARKETERS 22 to 65 year old sales professionals and business owners will want to quickly promote a product, service on eBay. These business people are often on the move, and have little time and budget to spend on video promotion/advertising of their products and services. Yet they know it generates more leads and sales than other media.  They want to be able to use their mobile devices to sell more and sell better.
  11. 11. TARGET MARKET #3 REVIEWERS 18 to 55 year old buyers of all backgrounds.  They enjoy shopping, reading & writing reviews, and sharing their experiences online to help others make the right choices.  They also trust online recommendations as much as they trust their friends’ advice. They want to be able to leave reviews in a faster and more engaging way, wherever they are, but are not yet comfortable making a full frame video.  Traditional video takes too much time and preparation, and the result is shaky, blurry, or requires timeconsuming editing.
  12. 12. VALUE CHAIN Fun, Engaging Short-Form Video PV’s CTR INCREASE Mobile Story-Telling Voice Power Affordable, Fast, CREATE LEVERAGE Existing Photo Stocks Revenue
  13. 13. A BETTER PRODUCT DISCOVERY Total&(Produc-on&+&Media)&Cost& ? Video Interactive Expanding Yawn& Engaging& Static Animated Boca Video
  14. 14. WHY US? ✓Immediate competitive advantage ✓Reduced time to market for mobile + web ✓Back-End / API / Easy Integration / Streaming ✓Experienced ✓Existing ✓Patent team Product & Feature Roadmap backed
  15. 15. ABOUT US
  16. 16. • Born in Barcelona, launched in Savannah • Creative impulse - “Record and share personal stories” • Product Line Evolution: • Voice 2 Web subscription service to record & share voice • Evoca Enterprise SaaS platform + RESTful HTTP API • Boca Video app for mobile + web
  17. 17. CUSTOMERS
  18. 18. MILESTONES • 12/12 - Launched in AppStore (approved in 1 shot) • 12/12 - ‘Day’s Best App’ @ AppAdvice.com • 01/13 - ‘Top 100 Best iPhone & iPad apps of 2012’ (AddictiveTips.com) • 01/13 - Added transition effects • 03/13 - Ability to import and use Facebook photos • 06/13 - 3X Faster + Ability to post to several Facebook pages • 07/13 on - Adding pan/zoom, video clips, user-branded images + more • NOW - 4.5 rating on the AppStore
  19. 19. WHY US? ✓Immediate competitive advantage (in a fast-moving market) ✓Reduced time to market for mobile + web ✓Back-End / API / Easy Integration ✓Video Streaming + Reporting ✓Experienced ✓Existing ✓Patent team Product & Feature Roadmap backed!
  20. 20. THANK YOU info@getboca.com @bocavideo
  21. 21. APPENDIX
  22. 22. THE APP
  23. 23. FAST + INTUITIVE

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