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Wine Tourism Conference winery blogging

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A short slide show about two wineries with a blog, quevedo and casavides

A short slide show about two wineries with a blog, quevedo and casavides


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  • 1. Winery Blogging The blog as a new marketing tool for a winery
  • 2. GOAL How a Blog can improve the wine tourism of a winery?
  • 3. Why a Winery Blog?
    • CONSUMER
    • wine is usually drunk far away from its origin
    • wine consumer is seldom loyal and usually likes to discover new wines
    • Visitor is attracted by Wineries advertised in the media, with state of art buildings or by his friends suggestions
  • 4. Why a Winery Blog?
    • WINERY
    • the world is your market and you have to find a way to touch the consumer
    • small wineries can hardly make expensive advertisement campaigns and a blog can be a solution
  • 5. Why a Winery Blog?
    • CONSUMER
    • wine is usually drunk far away from its origin
    • wine consumer is seldom loyal and usually likes to discover new wines
    • Visitor is attracted by Wineries advertised in the media, with state of art buildings or his friends suggestions
    Consumer is curious Blogging is free, global and easy
    • WINERY
    • the world is your market and you have to find a way to touch the consumer
    • small wineries can hardly make expensive advertisement campaigns and a blog can be a solution
  • 6. So, a winery blog can be… an easy way to get an inside view of a winery
  • 7. People Want to feel, to touch, to listen to, to see. All by themselves
  • 8. People Want to learn about wine by their own experiences
  • 9. Mechanical harvest at La casa de las Vides
  • 10. This necessity of prescription increases with the value/price of the product All the consumers, to take their decisions about a product, will need prescription
  • 11. What a winery blog can be
    • A place in the web where you can get an inside view of a wine producer and you can interact. You can find:
    • Posts
    • Comments
    • RSS
    • Video
    • Photos
    • Tastings
    A winery blog must be dynamic
  • 12. Why use a Winery blog to advertise instead of:
    • Magazines
    • Newspaper
    • Flyers
    • Muppies
    • TV
    • Radio
    • Guides
  • 13. Wine Tourism: advantages for the winery
    • Attract visitors
    • Better understanding the necessities of its consumer/visitor
    • Improve direct sales with higher margin
    • Brand promotion
    • Test new products quickly and globally
    • Diversify your consumer profile
    • Public Relations
    • Cross selling
    • Possibility to educate the visitors
    • Closer to the consumer
  • 14. Wine tourism: advantages for the consumer
    • People can interact with the winemaker, vine-grower
    • Discover the wine making processes
    • Visit the touristic sights of the region
    • People love to share their experiences
    • We always enjoy while explaining our vacations programs
  • 15. Recent trends in the blogging and tourism activity
    • Higher demand for wine tourism related activities
    • Wine tourist is available to pay for a good product instead of a cheap product
    • Internet is growing tremendously fast
    More important is for a winery to have a blog
  • 16. A Loyal source of information
    • All the relevant events, meetings, new products, activities or difficulties must be stated in the blog
    • You will create a close relation with the people that visit your winery, that buy your wines or that hear about you from a friend, a colleague or in the media
  • 17. When Quevedo Started
    • Quevedo started its blog in July 2008; we made a welcome video:
    • the world is your market and you have to find a way to touch the consumer
  • 18. Winery Blogging Questions???
  • 19. Winery Blogging Gracias Contact us for more information: [email_address] & [email_address]