Wine Tourism Conference winery blogging

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A short slide show about two wineries with a blog, quevedo and casavides

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Wine Tourism Conference winery blogging

  1. 1. Winery Blogging The blog as a new marketing tool for a winery
  2. 2. GOAL How a Blog can improve the wine tourism of a winery?
  3. 3. Why a Winery Blog? <ul><li>CONSUMER </li></ul><ul><li>wine is usually drunk far away from its origin </li></ul><ul><li>wine consumer is seldom loyal and usually likes to discover new wines </li></ul><ul><li>Visitor is attracted by Wineries advertised in the media, with state of art buildings or by his friends suggestions </li></ul>
  4. 4. Why a Winery Blog? <ul><li>WINERY </li></ul><ul><li>the world is your market and you have to find a way to touch the consumer </li></ul><ul><li>small wineries can hardly make expensive advertisement campaigns and a blog can be a solution </li></ul>
  5. 5. Why a Winery Blog? <ul><li>CONSUMER </li></ul><ul><li>wine is usually drunk far away from its origin </li></ul><ul><li>wine consumer is seldom loyal and usually likes to discover new wines </li></ul><ul><li>Visitor is attracted by Wineries advertised in the media, with state of art buildings or his friends suggestions </li></ul>Consumer is curious Blogging is free, global and easy <ul><li>WINERY </li></ul><ul><li>the world is your market and you have to find a way to touch the consumer </li></ul><ul><li>small wineries can hardly make expensive advertisement campaigns and a blog can be a solution </li></ul>
  6. 6. So, a winery blog can be… an easy way to get an inside view of a winery
  7. 7. People Want to feel, to touch, to listen to, to see. All by themselves
  8. 8. People Want to learn about wine by their own experiences
  9. 9. Mechanical harvest at La casa de las Vides
  10. 10. This necessity of prescription increases with the value/price of the product All the consumers, to take their decisions about a product, will need prescription
  11. 11. What a winery blog can be <ul><li>A place in the web where you can get an inside view of a wine producer and you can interact. You can find: </li></ul><ul><li>Posts </li></ul><ul><li>Comments </li></ul><ul><li>RSS </li></ul><ul><li>Video </li></ul><ul><li>Photos </li></ul><ul><li>Tastings </li></ul>A winery blog must be dynamic
  12. 12. Why use a Winery blog to advertise instead of: <ul><li>Magazines </li></ul><ul><li>Newspaper </li></ul><ul><li>Flyers </li></ul><ul><li>Muppies </li></ul><ul><li>TV </li></ul><ul><li>Radio </li></ul><ul><li>Guides </li></ul>
  13. 13. Wine Tourism: advantages for the winery <ul><li>Attract visitors </li></ul><ul><li>Better understanding the necessities of its consumer/visitor </li></ul><ul><li>Improve direct sales with higher margin </li></ul><ul><li>Brand promotion </li></ul><ul><li>Test new products quickly and globally </li></ul><ul><li>Diversify your consumer profile </li></ul><ul><li>Public Relations </li></ul><ul><li>Cross selling </li></ul><ul><li>Possibility to educate the visitors </li></ul><ul><li>Closer to the consumer </li></ul>
  14. 14. Wine tourism: advantages for the consumer <ul><li>People can interact with the winemaker, vine-grower </li></ul><ul><li>Discover the wine making processes </li></ul><ul><li>Visit the touristic sights of the region </li></ul><ul><li>People love to share their experiences </li></ul><ul><li>We always enjoy while explaining our vacations programs </li></ul>
  15. 15. Recent trends in the blogging and tourism activity <ul><li>Higher demand for wine tourism related activities </li></ul><ul><li>Wine tourist is available to pay for a good product instead of a cheap product </li></ul><ul><li>Internet is growing tremendously fast </li></ul>More important is for a winery to have a blog
  16. 16. A Loyal source of information <ul><li>All the relevant events, meetings, new products, activities or difficulties must be stated in the blog </li></ul><ul><li>You will create a close relation with the people that visit your winery, that buy your wines or that hear about you from a friend, a colleague or in the media </li></ul>
  17. 17. When Quevedo Started <ul><li>Quevedo started its blog in July 2008; we made a welcome video: </li></ul><ul><li>the world is your market and you have to find a way to touch the consumer </li></ul>
  18. 18. Winery Blogging Questions???
  19. 19. Winery Blogging Gracias Contact us for more information: [email_address] & [email_address]

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