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Wine Tourism Conference winery blogging
 

Wine Tourism Conference winery blogging

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A short slide show about two wineries with a blog, quevedo and casavides

A short slide show about two wineries with a blog, quevedo and casavides

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    Wine Tourism Conference winery blogging Wine Tourism Conference winery blogging Presentation Transcript

    • Winery Blogging The blog as a new marketing tool for a winery
    • GOAL How a Blog can improve the wine tourism of a winery?
    • Why a Winery Blog?
      • CONSUMER
      • wine is usually drunk far away from its origin
      • wine consumer is seldom loyal and usually likes to discover new wines
      • Visitor is attracted by Wineries advertised in the media, with state of art buildings or by his friends suggestions
    • Why a Winery Blog?
      • WINERY
      • the world is your market and you have to find a way to touch the consumer
      • small wineries can hardly make expensive advertisement campaigns and a blog can be a solution
    • Why a Winery Blog?
      • CONSUMER
      • wine is usually drunk far away from its origin
      • wine consumer is seldom loyal and usually likes to discover new wines
      • Visitor is attracted by Wineries advertised in the media, with state of art buildings or his friends suggestions
      Consumer is curious Blogging is free, global and easy
      • WINERY
      • the world is your market and you have to find a way to touch the consumer
      • small wineries can hardly make expensive advertisement campaigns and a blog can be a solution
    • So, a winery blog can be… an easy way to get an inside view of a winery
    • People Want to feel, to touch, to listen to, to see. All by themselves
    • People Want to learn about wine by their own experiences
    • Mechanical harvest at La casa de las Vides
    • This necessity of prescription increases with the value/price of the product All the consumers, to take their decisions about a product, will need prescription
    • What a winery blog can be
      • A place in the web where you can get an inside view of a wine producer and you can interact. You can find:
      • Posts
      • Comments
      • RSS
      • Video
      • Photos
      • Tastings
      A winery blog must be dynamic
    • Why use a Winery blog to advertise instead of:
      • Magazines
      • Newspaper
      • Flyers
      • Muppies
      • TV
      • Radio
      • Guides
    • Wine Tourism: advantages for the winery
      • Attract visitors
      • Better understanding the necessities of its consumer/visitor
      • Improve direct sales with higher margin
      • Brand promotion
      • Test new products quickly and globally
      • Diversify your consumer profile
      • Public Relations
      • Cross selling
      • Possibility to educate the visitors
      • Closer to the consumer
    • Wine tourism: advantages for the consumer
      • People can interact with the winemaker, vine-grower
      • Discover the wine making processes
      • Visit the touristic sights of the region
      • People love to share their experiences
      • We always enjoy while explaining our vacations programs
    • Recent trends in the blogging and tourism activity
      • Higher demand for wine tourism related activities
      • Wine tourist is available to pay for a good product instead of a cheap product
      • Internet is growing tremendously fast
      More important is for a winery to have a blog
    • A Loyal source of information
      • All the relevant events, meetings, new products, activities or difficulties must be stated in the blog
      • You will create a close relation with the people that visit your winery, that buy your wines or that hear about you from a friend, a colleague or in the media
    • When Quevedo Started
      • Quevedo started its blog in July 2008; we made a welcome video:
      • the world is your market and you have to find a way to touch the consumer
    • Winery Blogging Questions???
    • Winery Blogging Gracias Contact us for more information: [email_address] & [email_address]