Exploding Brand Value at the Local Level
by Saepio on Sep 30, 2011
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Brand marketers invest billions to create an emotional connection between their brand and prospective customers....
Brand marketers invest billions to create an emotional connection between their brand and prospective customers.
Unlike the marketer who has little or no help with brand messaging at the point of customer engagement, the marketer with a distributed network has an army of brand warriors ready, willing and able to help deliver and manage marketing messages. When trained, organized and mobilized, this army of local marketers can explode brand value at the local level, creating exponential value for the corporate investments in brand creation, positioning and messaging.
This guide is designed to help you identify the impact of the local marketer on your brand, then understand how best to leverage brand value given your business model and consumer interaction.
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