No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed KhanTwitter: @saeedwkhan,...
It’s time to change how we think about Product Managers!<br />No more Rock Stars No more Superheroes<br />Copyright  © Sae...
Why?<br />
It’s good for our egos, but…<br /> it’s bad for our profession<br />
Hiring the first PM<br />Highly visible position<br />Technical Strength<br />Business Acumen<br />Strategic Thinker<br />...
How successful could this person be?<br />
But how do you scale the organization?<br />?<br />
Like this?<br />
Is this even possible?<br />Can you even hire a team like this?<br />Is the whole greater than the sum of the parts?<br />...
One other factor to consider…<br />
Some real world problems for Product Management organizations<br />
Is this a problem?<br />Long term planning vs. short term tactics<br />Getting out of firefighting mode<br />
Is this a problem?<br />How to work in an Agile environment?<br />Is the Product Manager the Product Owner?<br />
Is this a problem?<br />How to work with Marketing?<br />Why don’t they just “get it”?<br />
Is this a problem?<br />Just getting outside the building!<br />How do I gain market authority when I’m stuck at my desk?<...
And finally…<br />  Truly managing the product across the product lifecycle<br />
So what’s the solution?<br />
Stop talking about the Product Manager <br />Start talking about Product Management<br />
It’s not part of Marketing<br />It’s not part of Engineering<br />
Product Management should be a department in your company with differentiated roles DEFINED and STAFFED for overall succes...
Specialized Roles for Specific Objectives<br />Engineering<br />Software Engineers<br />Architects<br />Project Managers<b...
What are those Product Management roles and how can they be defined?<br />
The goal of Product Management<br />To deliver measurable business results through product solutions that meet both market...
Key Product Management Skills<br />Marketing<br />Strategy<br />Forecasting<br />Roadmaps<br />Communication<br />Pricing<...
Cross-Functional Responsibilities<br />
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Technical<...
    Sr. Mgmt<br />    Presales<br />Engineering<br />    Support<br />    Sales<br />Marketing<br />Market<br />Solution S...
A scalable & effective team<br /><ul><li>  Other roles UX, BA etc. can be added if needed
  Can scale organization (by adding people) across   products or product lines</li></li></ul><li>Product Management Grows ...
And the real reason you came to listen!<br />
No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed Khanwww.OnProductManageme...
No more superheroes - Creating Effective and Scalable Product Management Organizations
Upcoming SlideShare
Loading in...5
×

No more superheroes - Creating Effective and Scalable Product Management Organizations

2,855

Published on

Companies don't understand how to define Product Management, and thus usually struggle when trying to create a Product Management organization. This presentation -- originally presented at ProductCamp Boston in April 2011 -- provides some guidance on how to think about an organization that is scalable and can deliver on the diverse needs that companies demand of Product Management.

Published in: Business, Technology
0 Comments
14 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,855
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
145
Comments
0
Likes
14
Embeds 0
No embeds

No notes for slide
  • Take a look at this set of answers. What is the biggest barrier companies face in effectively executing on plans?
  • No more superheroes - Creating Effective and Scalable Product Management Organizations

    1. 1. No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed KhanTwitter: @saeedwkhan, @onpmwww.OnProductManagement.net<br />Copyright © Saeed Khan 2011<br />
    2. 2. It’s time to change how we think about Product Managers!<br />No more Rock Stars No more Superheroes<br />Copyright © Saeed Khan 2010<br />
    3. 3.
    4. 4. Why?<br />
    5. 5. It’s good for our egos, but…<br /> it’s bad for our profession<br />
    6. 6. Hiring the first PM<br />Highly visible position<br />Technical Strength<br />Business Acumen<br />Strategic Thinker<br />Tactical Executioner<br />Marketing Guru<br />Etc. Etc. <br />
    7. 7. How successful could this person be?<br />
    8. 8. But how do you scale the organization?<br />?<br />
    9. 9. Like this?<br />
    10. 10. Is this even possible?<br />Can you even hire a team like this?<br />Is the whole greater than the sum of the parts?<br />Is this really how any team scales?<br />
    11. 11. One other factor to consider…<br />
    12. 12. Some real world problems for Product Management organizations<br />
    13. 13. Is this a problem?<br />Long term planning vs. short term tactics<br />Getting out of firefighting mode<br />
    14. 14. Is this a problem?<br />How to work in an Agile environment?<br />Is the Product Manager the Product Owner?<br />
    15. 15. Is this a problem?<br />How to work with Marketing?<br />Why don’t they just “get it”?<br />
    16. 16. Is this a problem?<br />Just getting outside the building!<br />How do I gain market authority when I’m stuck at my desk?<br />
    17. 17. And finally…<br /> Truly managing the product across the product lifecycle<br />
    18. 18.
    19. 19. So what’s the solution?<br />
    20. 20. Stop talking about the Product Manager <br />Start talking about Product Management<br />
    21. 21. It’s not part of Marketing<br />It’s not part of Engineering<br />
    22. 22. Product Management should be a department in your company with differentiated roles DEFINED and STAFFED for overall success<br />(just like every other department)<br />
    23. 23. Specialized Roles for Specific Objectives<br />Engineering<br />Software Engineers<br />Architects<br />Project Managers<br />Development Leads<br />Database Architects<br />User Interaction/Experience<br />Quality Assurance<br /> Etc.<br />Sales<br />Account Managers<br />Named Account Managers<br />Territory Managers<br />Inside Sales Reps<br />Sales Consultants<br />Business Development <br />Direct Response<br /> Etc.<br />
    24. 24. What are those Product Management roles and how can they be defined?<br />
    25. 25. The goal of Product Management<br />To deliver measurable business results through product solutions that meet both market needs and company objectives.<br />
    26. 26. Key Product Management Skills<br />Marketing<br />Strategy<br />Forecasting<br />Roadmaps<br />Communication<br />Pricing<br />Partnerships<br />Technology<br />Planning<br />Selling<br />Management<br />Copyright © Saeed Khan 2010<br />
    27. 27. Cross-Functional Responsibilities<br />
    28. 28. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Segmenting the roles<br />Product Manager<br />
    29. 29. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Some are more technically focused<br />
    30. 30. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />Some are more business focused<br />
    31. 31. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Business<br />Product<br />How should the roles be segmented<br />
    32. 32. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Product Manager<br />Business<br />Product<br />Product Manager is business focused<br />TechnicalProduct Manager<br />
    33. 33. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Technical<br />Product Manager<br />Business<br />Product Marketing Manager<br />TechnicalProduct Manager<br />Product<br />Product Marketing can be added<br />
    34. 34. Sr. Mgmt<br /> Presales<br />Engineering<br /> Support<br /> Sales<br />Marketing<br />Market<br />Solution Specialist<br />Technical<br />Product Manager<br />Business<br />Product Marketing Manager<br />TechnicalProduct Manager<br />Product<br />Solution Specialist adds product depth<br />
    35. 35. A scalable & effective team<br /><ul><li> Other roles UX, BA etc. can be added if needed
    36. 36. Can scale organization (by adding people) across products or product lines</li></li></ul><li>Product Management Grows with the Company <br /><ul><li> Individuals across groups work together in virtual or physical teams</li></li></ul><li>Product Management problems solved?<br />Balance long term planning vs. short term tactics<br />Ability to work effectively in an Agile environment<br />No barriers to getting out of the building<br />Enabling Marketing so they “get it” <br />Managing across the entire product lifecycle <br />
    37. 37. And the real reason you came to listen!<br />
    38. 38. No more Superheroes!How to create an Effective and Scalable Product Management OrganizationSaeed Khanwww.OnProductManagement.netTwitter: @saeedwkhan, @onpm<br />Copyright © Saeed Khan 2011<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×