Lean Communications
Accelerating Revenue by Aligning
Diverse Teams in High Tech Companies
Saeed Khan
www.OnProductManageme...
What is the biggest
barrier companies
face in effectively
executing their plans?
Strategy
Communication
Marketing
ResourcesBudgets
PartnershipsPricing
TechnologyPlanning
Awareness Economics
Communication
Poor communication leads to:
– misaligned teams
– poor or delayed decisions
– increased expense
– reduced revenue
And what happens when
communication isn’t
always timely, complete
or accurate?
Copyright © Saeed Khan 2010
http://www.ahajokes.com/cartoon/teamw.jpg Copyright © Saeed Khan 2010
http://murali.weblogs.us/images/software_development1.jpg Copyright © Saeed Khan 2010
Creating Successful Products
Let’s analyze the
communication that
occurs during the product
development process
Copyright ...
Inter-Team Communication
Product
Strategy
Product
Management
Start with product and business discussions
Copyright © Saeed...
Product
Strategy
Product
Management
Engineering
Product
Marketing
Include Engineering and Product Marketing
Inter-Team Com...
Product
Strategy
Product
Management
Engineering
Product
Marketing
Marketing
Sales &
Alliances
Professional
ServicesTechnic...
Product
Strategy
Product
Management
Engineering
Product
Marketing
Marketing
Sales &
Alliances
Professional
ServicesTechnic...
Product
Strategy
Product
Management
Engineering
Product
Marketing
Marketing
Sales &
Alliances
Professional
ServicesTechnic...
Product
Management
Offshore
Developers
Technology
Partners
Industry
Analysts
VARs
Distributors
OEM
Partners
System
Integra...
Inter-Team Communication
And those people are likely spread across the globe
Copyright © Saeed Khan 2010
How do people “manage” this today?
• Tracking Software
• Status meetings
• Emails, Spreadsheets
• Shared Folders, Portals
...
Inter-Team Communication
This happens
for every release
of every product
your company sells
Copyright © Saeed Khan 2010
Is this communication
model timely, complete
and accurate?
Possibly.
Copyright © Saeed Khan 2010
Is this communication
model efficient,
adaptive and scalable?
Absolutely not!
Copyright © Saeed Khan 2010
Communication is like
Manufacturing.
So what can we learn from
Lean Manufacturing?
Copyright © Saeed Khan 2010
Lean Production
• Lean is a production practice that
considers the expenditure of
resources for any goal other than the
cr...
Lean Production
• Working from the perspective of the
customer who consumes a product or
service, "value" is defined as an...
Principles of Lean
• Focus on the (information) customer
• Empower the team
• Optimize the whole
• Plan for change
• Build...
Creating a Lean Process
1. Specify what creates value from the customers
perspective
2. Identify all the steps along the p...
Who does what and when?
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Customer
Ship
...
Who does what and when?
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Customer
Ship
...
Who does what and when?
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Customer
Ship
...
Who does what and when?
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Customer
Ship
...
Who does what and when?
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Customer
Ship
...
Flow of Information and Communication
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
...
Flow of Information and Communication
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
...
Map out key cross-team
activities and define
necessary deliverables at
each stage for each team
Flow of Information and Co...
Who needs information?
What do they need?
When do they need it?
Who must provide it?
How is it optimally delivered?
Flow o...
Product
Strategy
Product
Management
Engineering
Product
Marketing
Marketing
Sales &
Alliances
Professional
ServicesTechnic...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
Copyri...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
Does t...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
Does t...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
What d...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
I need...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Information Needs along the Chain
I need...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
I need...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
I need...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
I need...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
Market...
Product
Strategy
Product
Management Product
Marketing Sales &
Alliances
Customers
Deliverables Created In the Chain
Produc...
Implementing the Lean
Communication Model
Copyright © Saeed Khan 2010
Implementing Lean Communications
• Start with the Product Management and
Product Marketing teams
– These two teams have th...
• Map out deliverables for each stage
of development process
• Introduce changes to other teams
during the product develop...
Product Management Deliverables
Product
Research
Product
Design
Product
Development
Pre-Beta Beta
Pre-
Launch
First
Custom...
Product Management Deliverables
Product
Definition
Product
Design
Product
Development
Pre-Beta Beta/Post
Beta
Pre-Launch F...
Define each Deliverable
Release Overview
• A Release Overview is a cross-functional document aimed to provide
necessary re...
Characteristics of Deliverables “Grids”
• Deliverables “Grids” define a set of
standard, necessary cross-team
deliverables...
Characteristics of Deliverables “Grids”
• Deliverables “Grids” are product and
release neutral.
i.e. they can be used to s...
Characteristics of Deliverables “Grids”
• They inform others of what must be
delivered by them and what will be
produced f...
What are the benefits of
explicitly implementing a
Lean Communication Model?
Copyright © Saeed Khan 2010
Benefits of Lean Communication
• Bring teams into better alignment through
out Product Development and Release
process
• E...
Lean Communications
Accelerating Revenue by Aligning
Diverse Teams in High Tech Companies
Saeed Khan
www.OnProductManageme...
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Lean Communication - Product Camp Silicon Valley 2014

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Accelerating Revenue by Aligning Diverse Teams in High Tech Companies

Viewing business communication as the foundation of decision making is critical. Communication can be looked at as a manufacturing process where there are providers, consumers and transformers of information. Quality, timeliness and completeness are critical to decision making and those decisions, whether by marketing, sales, finance, etc. can have both top and bottom line impact on companies.

By optimizing information by applying Lean principles (e.g. focus on customer value, reducing waste etc.) companies can bring alignment across silo'd teams and drive to revenue in less time.

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Lean Communication - Product Camp Silicon Valley 2014

  1. 1. Lean Communications Accelerating Revenue by Aligning Diverse Teams in High Tech Companies Saeed Khan www.OnProductManagement.net Twitter: @saeedwkhan, @onpm
  2. 2. What is the biggest barrier companies face in effectively executing their plans?
  3. 3. Strategy Communication Marketing ResourcesBudgets PartnershipsPricing TechnologyPlanning Awareness Economics
  4. 4. Communication
  5. 5. Poor communication leads to: – misaligned teams – poor or delayed decisions – increased expense – reduced revenue
  6. 6. And what happens when communication isn’t always timely, complete or accurate? Copyright © Saeed Khan 2010
  7. 7. http://www.ahajokes.com/cartoon/teamw.jpg Copyright © Saeed Khan 2010
  8. 8. http://murali.weblogs.us/images/software_development1.jpg Copyright © Saeed Khan 2010
  9. 9. Creating Successful Products Let’s analyze the communication that occurs during the product development process Copyright © Saeed Khan 2010
  10. 10. Inter-Team Communication Product Strategy Product Management Start with product and business discussions Copyright © Saeed Khan 2010
  11. 11. Product Strategy Product Management Engineering Product Marketing Include Engineering and Product Marketing Inter-Team Communication Copyright © Saeed Khan 2010
  12. 12. Product Strategy Product Management Engineering Product Marketing Marketing Sales & Alliances Professional ServicesTechnical Support Technical Presales Other internal groups join in Inter-Team Communication Copyright © Saeed Khan 2010
  13. 13. Product Strategy Product Management Engineering Product Marketing Marketing Sales & Alliances Professional ServicesTechnical Support Technical Presales Industry Analysts Technology Partners Offshore Developers Customers System Integrators OEM Partners PR Agencies VARs Distributors External groups also participate Inter-Team Communication Copyright © Saeed Khan 2010
  14. 14. Product Strategy Product Management Engineering Product Marketing Marketing Sales & Alliances Professional ServicesTechnical Support Technical Presales Industry Analysts Technology Partners Offshore Developers Customers System Integrators OEM Partners PR Agencies VARs Distributors It’s actually rather complex Inter-Team Communication Copyright © Saeed Khan 2010
  15. 15. Product Management Offshore Developers Technology Partners Industry Analysts VARs Distributors OEM Partners System Integrators Customers PR Agencies Product Strategy Engineering Technical Support Technical Presales Product Marketing Professional Services Sales & Alliances Marketing Each “Team” includes many people and interactions Inter-Team Communication Copyright © Saeed Khan 2010
  16. 16. Inter-Team Communication And those people are likely spread across the globe Copyright © Saeed Khan 2010
  17. 17. How do people “manage” this today? • Tracking Software • Status meetings • Emails, Spreadsheets • Shared Folders, Portals • Dashboards, Webinars • Conference calls • “It’s up on Sharepoint” Copyright © Saeed Khan 2010
  18. 18. Inter-Team Communication This happens for every release of every product your company sells Copyright © Saeed Khan 2010
  19. 19. Is this communication model timely, complete and accurate? Possibly. Copyright © Saeed Khan 2010
  20. 20. Is this communication model efficient, adaptive and scalable? Absolutely not! Copyright © Saeed Khan 2010
  21. 21. Communication is like Manufacturing. So what can we learn from Lean Manufacturing? Copyright © Saeed Khan 2010
  22. 22. Lean Production • Lean is a production practice that considers the expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for elimination. Source: Wikipedia Copyright © Saeed Khan 2010
  23. 23. Lean Production • Working from the perspective of the customer who consumes a product or service, "value" is defined as any action or process that a customer would be willing to pay for. • Basically, lean is centered on preserving value with less work. Source: Wikipedia Copyright © Saeed Khan 2010
  24. 24. Principles of Lean • Focus on the (information) customer • Empower the team • Optimize the whole • Plan for change • Build Quality In • Continuously improve • Eliminate waste Copyright © Saeed Khan 2010
  25. 25. Creating a Lean Process 1. Specify what creates value from the customers perspective 2. Identify all the steps along the process chain 3. Make those processes flow 4. Make only what is pulled by the customer 5. Strive for perfection by continually removing waste
  26. 26. Who does what and when? Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy Product Management Engineering Product Marketing Technical Support Technical Presales Direct Sales Marketing Channels/Alliances Professional Services Technology Partners OEM customers Direct Customers System Integrators Distributors/Vars Copyright © Saeed Khan 2010
  27. 27. Who does what and when? Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy Product Management 3 3 3 3 3 3 3 2 1 Engineering Product Marketing Technical Support Technical Presales Direct Sales Marketing Channels/Alliances Professional Services Technology Partners OEM customers Direct Customers System Integrators Distributors/Vars 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  28. 28. Who does what and when? Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy Product Management 3 3 3 3 3 3 3 2 1 Engineering Product Marketing Technical Support Technical Presales Direct Sales 1 1 1 2 3 3 3 Marketing Channels/Alliances Professional Services Technology Partners OEM customers Direct Customers System Integrators Distributors/Vars 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  29. 29. Who does what and when? Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy Product Management 3 3 3 3 3 3 3 2 1 Engineering Product Marketing Technical Support Technical Presales Direct Sales 1 1 1 2 3 3 3 Marketing Channels/Alliances Professional Services Technology Partners OEM customers Direct Customers 1 1 1 2 2 2 3 3 3 System Integrators Distributors/Vars 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  30. 30. Who does what and when? Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy 3 2 2 1 1 1 1 Product Management 3 3 3 3 3 3 3 2 1 Engineering 1 2 3 3 3 2 2 1 1 Product Marketing 1 1 1 1 2 3 3 3 3 Technical Support 1 2 2 3 3 3 Technical Presales 1 1 1 2 3 3 3 Direct Sales 1 1 1 2 3 3 3 Marketing 1 2 3 3 3 Channels/Alliances 1 1 1 2 2 3 3 Professional Services 1 1 1 2 3 Technology Partners 1 2 2 2 1 1 OEM customers 1 1 1 1 2 2 2 3 3 Direct Customers 1 1 1 2 2 2 3 3 3 System Integrators 1 1 2 2 3 3 3 Distributors/Vars 1 1 1 2 2 3 3 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  31. 31. Flow of Information and Communication Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy 3 2 2 Product Management 3 3 3 3 3 3 3 2 Engineering 2 3 3 3 2 2 Product Marketing 2 3 3 3 3 Technical Support 2 2 3 3 3 Technical Presales 2 3 3 3 Direct Sales 2 3 3 3 Marketing 2 3 3 3 Channels/Alliances 2 2 3 3 Professional Services 2 3 Technology Partners 2 2 2 OEM customers 2 2 2 3 3 Direct Customers 2 2 2 3 3 3 System Integrators 2 2 3 3 3 Distributors/Vars 2 2 3 3 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  32. 32. Flow of Information and Communication Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy 3 2 2 Product Management 3 3 3 3 3 3 3 2 Engineering 2 3 3 3 2 2 Product Marketing 2 3 3 3 3 Technical Support 2 2 3 3 3 Technical Presales 2 3 3 3 Direct Sales 2 3 3 3 Marketing 2 3 3 3 Channels/Alliances 2 2 3 3 Professional Services 2 3 Technology Partners 2 2 2 OEM customers 2 2 2 3 3 Direct Customers 2 2 2 3 3 3 System Integrators 2 2 3 3 3 Distributors/Vars 2 2 3 3 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  33. 33. Map out key cross-team activities and define necessary deliverables at each stage for each team Flow of Information and Communication Copyright © Saeed Khan 2010
  34. 34. Who needs information? What do they need? When do they need it? Who must provide it? How is it optimally delivered? Flow of Information and Communication Copyright © Saeed Khan 2010
  35. 35. Product Strategy Product Management Engineering Product Marketing Marketing Sales & Alliances Professional ServicesTechnical Support Technical Presales Industry Analysts Technology Partners Offshore Developers Customers System Integrators OEM Partners PR Agencies VARs Distributors One Information Chain Copyright © Saeed Khan 2010
  36. 36. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain Copyright © Saeed Khan 2010
  37. 37. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Start with the end “customer” Copyright © Saeed Khan 2010
  38. 38. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? Copyright © Saeed Khan 2010
  39. 39. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain What does the product do? Who can benefit from it? What are those benefits? How is it licensed? How is it positioned versus the alternatives? I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Copyright © Saeed Khan 2010
  40. 40. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? What market problems do we address? How can we outflank our competitors? What product changes do we make to maximize revenue? What are the objectives of the release? What does the product do? Who can benefit from it? What are those benefits? How is it licensed? How is it positioned versus the alternatives? Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Copyright © Saeed Khan 2010
  41. 41. Product Strategy Product Management Product Marketing Sales & Alliances Customers Information Needs along the Chain I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? What market problems do we address? How can we outflank our competitors? What product changes do we make to maximize revenue? What are the objectives of the release? What does the product do? Who can benefit from it? What are those benefits? How is it licensed? How is it positioned versus the alternatives? Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Do the product goals support overall business objectives? How can we grow our existing customer base? What market changes will we have to react to? What go-to-market strategy do we need? Copyright © Saeed Khan 2010
  42. 42. Product Strategy Product Management Product Marketing Sales & Alliances Customers Deliverables Created In the Chain I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? What market problems do we address? How can we outflank our competitors? What product changes do we make to maximize revenue? What are the objectives of the release? What does the product do? Who can benefit from it? What are those benefits? How is it licensed? How is it positioned versus the alternatives? Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Market Assessment Product Strategy Technology Strategy Competitive Landscape Copyright © Saeed Khan 2010
  43. 43. Product Strategy Product Management Product Marketing Sales & Alliances Customers Deliverables Created In the Chain I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? Market Requirements Problem Statements Competitive Analysis Product Roadmap Release Overview What does the product do? Who can benefit from it? What are those benefits? How is it licensed? How is it positioned versus the alternatives? Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Market Analysis Product Strategy Technology Strategy Competitive Landscape Copyright © Saeed Khan 2010
  44. 44. Product Strategy Product Management Product Marketing Sales & Alliances Customers Deliverables Created In the Chain I need a data sheet and technical collateral I need SKUs and pricing information I need an ROI calculator Who are the reference accounts I can provide? Market Requirements Problem Statements Competitive Analysis Product Roadmap Release Overview Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Market Analysis Product Strategy Technology Strategy Competitive Landscape Product Positioning Data Sheets White Papers Price books Success Stories Sales Tools
  45. 45. Product Strategy Product Management Product Marketing Sales & Alliances Customers Deliverables Created In the Chain Market Requirements Problem Statements Competitive Analysis Product Roadmap Release Overview Does the product meet my needs? Will it work in my environment? What are the costs? What are the benefits? Market Analysis Product Strategy Technology Strategy Competitive Landscape Product Positioning Data Sheets White Papers Price books Success Stories Sales Tools Product Presentations ROI Analysis Customer Business Case Proof of Concept Copyright © Saeed Khan 2010
  46. 46. Product Strategy Product Management Product Marketing Sales & Alliances Customers Deliverables Created In the Chain Product Presentations ROI Analysis Customer Business Case Proof of Concept Market Requirements Problem Statements Competitive Analysis Product Roadmap Release Overview Product Positioning Data Sheets White Papers Price books Success Stories Sales Tools RFI/RFP Business Justification Implementation Plan Market Analysis Product Strategy Technology Strategy Competitive Landscape Copyright © Saeed Khan 2010
  47. 47. Implementing the Lean Communication Model Copyright © Saeed Khan 2010
  48. 48. Implementing Lean Communications • Start with the Product Management and Product Marketing teams – These two teams have the most downstream impact on other teams • Analyze what you are producing and for whom? • Understand the information gaps – Is information needed by others? When? Why? – How can other teams reuse content and information you create? Copyright © Saeed Khan 2010
  49. 49. • Map out deliverables for each stage of development process • Introduce changes to other teams during the product development and release cycle • Track the flow of documents, if possible Implementing Lean Communications Copyright © Saeed Khan 2010
  50. 50. Product Management Deliverables Product Research Product Design Product Development Pre-Beta Beta Pre- Launch First Customer Ship General Availability Sustaining Product Strategy Product Management 3 3 3 3 3 3 3 2 1 Engineering Product Marketing Technical Support Technical Presales Direct Sales Marketing Channels/Alliances Professional Services Technology Partners OEM customers Direct Customers System Integrators Distributors/Vars 3 2 1 Heavily Involved Moderately Involved Loosely Involved Not Involved Copyright © Saeed Khan 2010
  51. 51. Product Management Deliverables Product Definition Product Design Product Development Pre-Beta Beta/Post Beta Pre-Launch FCS/GA Sustaining Statements of Direction (SODs) Product Requirements Document (PRD) Release Overview Beta Requirements Document (BRD) Beta Customer Training Closing Beta Customers Launch Assistance User Group Participation Market Requirements Document (MRD) Features Requirements Documents (FRD) Product FAQ Beta Recruitment Manage Beta Process Final Platform Availability Matrix Early Customer Tracking Product Strategy Planning Product Roadmap Preliminary Platform Availability Matrix (PAM) Updated Product Requirements/ User Stories Beta Training (Internal) Beta Findings Report Final Release Overview Requirements Gathering Internal Beta Release Feedback Internal Training Competitive Analysis Copyright © Saeed Khan 2010
  52. 52. Define each Deliverable Release Overview • A Release Overview is a cross-functional document aimed to provide necessary release information to downstream groups. The Overview should include the following information: – Key dates including Beta, FCS and GA – PAM changes for the given release – High level description of the release, major themes and key features – Major issues to be aware of WRT the release, including licensing changes, product repackaging etc. – Within reason, detail on each of the features that are in the release, along with key benefits of those features – Listing of any physical materials that will be created/updated for the release. This applies primarily to CDs and printed documentation, but could include other packaging items such as boxes etc. • This document is the primary resource for release information for groups such as Product Marketing, Sales Consulting, Education Services, Support, and Alliances. Copyright © Saeed Khan 2010
  53. 53. Characteristics of Deliverables “Grids” • Deliverables “Grids” define a set of standard, necessary cross-team deliverables (and sometimes activities) for each group across all stages of the product development cycle Copyright © Saeed Khan 2010
  54. 54. Characteristics of Deliverables “Grids” • Deliverables “Grids” are product and release neutral. i.e. they can be used to standardize communication processes across teams regardless of product or release Copyright © Saeed Khan 2010
  55. 55. Characteristics of Deliverables “Grids” • They inform others of what must be delivered by them and what will be produced for them in any given stage of the product development cycle. Copyright © Saeed Khan 2010
  56. 56. What are the benefits of explicitly implementing a Lean Communication Model? Copyright © Saeed Khan 2010
  57. 57. Benefits of Lean Communication • Bring teams into better alignment through out Product Development and Release process • Ensure all parties have timely information to make optimal go forward decisions that are within their area of responsibility • Enable better training and communication for those customer facing teams in a timely manner • Minimize time to revenue Copyright © Saeed Khan 2010
  58. 58. Lean Communications Accelerating Revenue by Aligning Diverse Teams in High Tech Companies Saeed Khan www.OnProductManagement.net Twitter: @saeedwkhan, @onpm Copyright © Saeed Khan 2010
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