Web Analytics

Web Analytics Understanding Your Site Traffic Sarah Dutkiewicz sarah@codinggeekette.com http://www.codinggeekette.com http://www.clevelandtechevents.com

Agenda  Why is it important?  What tools are there?  Getting Started with Google Analytics  A Look at Analog

Why Traffic Stats are Important  Understanding your visitor traffic ◦ Where they come from  Site referrals  Search engines ◦ How they use your site  Seeing where problems occur  Decisions that might be made ◦ Localization ◦ Advertising ◦ Webhosting Packages ◦ Change in marketing strategies ◦ Website improvements

Web Statistics Packages  Client Side  Server Side  Mixed Mode

Client Side  Usually requires a script of some sort to send client information to the server

Server Side  Usually generates reports off of the web server logs  Typically called “log analyzers”

A Look into a Couple Packages http://www.google.com/analytics http://www.analog.cx/

Other Traffic Packages  Webalizer: http://www.webalizer.org/  Woopra: http://www.woopra.com/  AWStats: http://awstats.sourceforge.net/  Deep Log Analyzer: http://www.deep-software.com/  DailyStats: http://www.perlfect.com/freescripts/dailystats/  WebTrends Analytics: http://www.webtrends.com/Products/Analytics.aspx  Bing Webmaster: http://www.bing.com/webmaster

Web Analytics

by Sarah Dutkiewicz

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