The Housing Development Finance Corporation Limited (HDFC)
was amongst the first to receive an 'in principle' approval from the Reserve
Bank of India (RBI) to set up a bank in the private sector, as part of the
RBI's liberalization of the Indian Banking Industry in 1994.
The bank was incorporated in August 1994 in the name of 'HDFC
Bank Limited', with its registered office in Mumbai, India. HDFC Bank
commenced operations as a Scheduled Commercial Bank in January 1995.
HDFC Bank is the fifth or sixth largest bank in India by assets and the
first largest bank by market capitalization as of November 1, 2012.
The bank was promoted by the Housing Development Finance
Corporation, a premier housing finance company of India. Maximized As
on December 2012, HDFC Bank has 2,776 branches and 10,490 ATMs, in
1,399 cities in India, and all branches of the bank are linked on an online
As of December 2012 the bank had balance sheet size of Rs. 3837
billion. For the fiscal year 2011-12, the bank has reported net profit of
5167.07 cr (US$950 million), up 31.6% from the previous fiscal.
HDFC Bank commenced operations as Scheduled Commercial Bank in
If ever there was a man with a mission it was Hasmukhbhai Parekh,
Founder and Chairman-Emeritus, of HDFC Group.
HDFC BANK LTD was amongst the first to set up a bank in the private
sector. The bank was incorporated on 30th August 1994 in the name of „HDFC
Bank Limited‟, with its registered office in Mumbai. It commenced operations as a
Scheduled Commercial Bank on 16th January 1995. The bank has grown
consistently and is now amongst the leading players in the industry.
HDFC is India's premier housing finance company and enjoys an
impeccable track record in India as well as in international markets. Since its
inception in 1977, the Corporation has maintained a consistent and healthy growth
in its operations to remain the market leader in mortgages. Its outstanding loan
portfolio covers well over a million dwelling units.
HDFC has developed significant expertise in retail mortgage loans to
different market segments and also has a large corporate client base for its housing
related credit facilities. With its experience in the financial markets, a strong
market reputation, large shareholder base and unique consumer franchise, HDFC
was ideally positioned to promote a bank in the Indian environment In a milestone
transaction in the Indian banking industry, Times Bank was merged with HDFC
Bank Ltd., effective February 26, 2000
Introduction to Branch
Location: Savar Kundla
Savar Kundla is a city and a municipality in Amreli district, Gujarat, India.
It is a twin city that formed when the cities of Savar and Kundla merged.
Savar Kundla is also the name of a taluka in Amreli district. There are 84
villages in this taluka, including Gadhakda, Ramgadh, Vijpadi, Vanda,Juna
Savar, Bhuva, Badhada, Vijyanagar, Likhala, Mota Zinzuda, Nana Zinzuda,
Vadal, Khadsali, Nesadi, Kanatalav, Oliya, Charkhadiya, Gordka, Bhokarva,
Bhenkara, Navagam, Luvara, Dhajdi, Jikiyali, and others.
SavarKundla is a sleepy town of Amreli district.The town is divided on two
sides by Savar river which is not flowing for the last 20 years.The water is
soil,however,is very rich with iron content and it is very reflected in the hard
working nature of people dwelling there,according to Shyamubhai Parikh of
Sanskar Mandir trust.In fact Savarkundla has a name for its khadi related
Gandhi activities and Shyamu-bhai has inherited his traits from his father
and also a father figure of savarkundla late Lallubhai Sheth.
o 20/8/09 HDFC was established in Savar kundla with 8 employees
Branch is focalized with 21st century infrastructure and latest technology in
the banking sector. It is centralized with air condition and networked with the main
server and the records are maintained very securely but software and the security
structure are to be remained as confidential.
Even some things remaining confidential there are some security measures
common in every branch infrastructure of HDFC BANK.
Every branch is secured with cameras and total security and connected to
their own server plus advanced security software‟s which will report to the police
and server in 04 seconds if the security is being compromised or it senses the
breach in security for this some special gadgets are installed in branch premises.
Features and Benefits
Free local collections through cheque and Fund transfer
Free Local and anywhere cheque payment facility
Convenient Inter-city Banking
Features and Benefits
Access your account across a wide network of branches and ATMs
Avail of convenient services like Net Banking and Mobile Banking
Safe Deposit Locker
What are the Features?
Wide availability of locker locations and sizes
Access to safe-deposit lockers at all branches, no matter where
your account is held.
Lockers are rented for one year, and rent is payable in advance.
Zero Balance Savings account
Free payable at par cheque book
Free InstaAlert and BillPay facility
Chip technology integrated card
Rs 1 cash back (upto Rs.
750/month) for every Rs 100 spent
Enjoy lifestyle, dining and events
Rs 1 cash back (upto Rs. 750/month) for
every Rs 100 spent
1 Base Fare Waived JetAirways Ticket and upto 10,000
3X JPMIles for Ticket Booking on www.jetairways.com &
Why choose this product?
1 Flexible repayment options
2 Added security with Loan Cover Term Assurance Plan (LCTAP)
3 Automated Repayment of Home Loan EMIs
4 In-house scrutiny of property documents
Why chose these product?
Covers the widest range of cars and multi-utility vehicles in India
Borrow up to 3 - 6 times your annual income
Super fast application processing and disbursal
Service at your doorstep
No guarantor/security/collateral required
Secure your family‟s future in quick, easy steps
Get a life cover online upto 10 crore at nominal cost
Enjoy tax benefits on premium upto 1 lakh
HDFC Home insurance
Protection of all your property and its contents priceless possessions and
property in a single policy.
Minimum documentation is required for this policy.
HDFC being the India‟s leading bank adopts different ways of marketing
with respect to the costumers they want to reach for a specific product some
of the ways of marketing are as follows.
Most of the marketing is done through the T.V. commercials on the national
Television though there are many other ways of marketing at local level or
at the regional level.
Print Ads: Print ads are the most relevant source of marketing since a
long time the bank can reach numerous people by this way of marketing.
Print ads are costly way of advertising but it surely contributes in
catching the attraction of the costumer
Paint ads are the new innovative concept that is well developing in the India.
As it involves two parties over the one who has the holdings or acquisition to the
shop, huts, and wall boundaries and second comes the advertiser .the simple funda of
these is that the person will get his house painted for free plus some monetary
amounts and in exchange advertiser will make himself reach to even rural areas by
painting the huts or small shops on the roadways
Direction boards on the various area or to be precise on the famous areas of
the cities are kept to guide the people to their destinations and create a good image
in the e mind of people with fullfillment of their scocial rasponsiblities.it is the
cheap and scocialy benifitable idea of marketing.
Board hoardings on its own branch is the simple idea which relates to the
advertisements of the new product on its own acquired land to target the regular
customers and promoting the required product and its services it makes new
customers and also creates the proper utilization of the land acquired by the
Advertisements in local Cable and Newspaper:
Branch in order to notify the customers gives the ads in the local T.V. cables to
make sure the targeted customers are well aware of the product‟s existence and
benefits for them moreover the emphasize is laid on to promotion of product at time of
marketing savar kundla has its local newspaper “prakash” published daily for
Advertisement it is well reached way of promotion for the branch to reach to local
Human resource is the most basic need for any organization to survive or
even to make its presence felt moreover the working of the organizations is
not possible without the personnel.
Branch has 11 employees as per the need of its working and day to day need
of its execution.
The company makes most of the recruitment by the campus selection it also
makes the procedure of the regular recruitment with a view of hiring
HDFC has a innovative plan for the recruitment of the employees i.e. ‘karo
shifharish’ in which branch‟s present employees are making a suggestion to
management for getting their near relatives, friends, neighbors appointed as
a employee of the bank.
The Recruitment Selection and Placement is done by the Company‟s Human
Resource Department they select the people for jobs the selection of an
employee is done through the following process:
It is the basic and foremost eligibility that a person needs to have that is to
pass the written exam with the required criteria. Criteria itself differs according to
The group discussion examines individual‟s inter personal skills and
confidence knowledge attitude decency and vocabulary these examines weather the
candidate has the enough general knowledge and the ability to explain that as well
or not the individual‟s soft skills are tested here and based on that the further
selection is done.
After the one clears group discussion he is interviewed by the officials and the
practicality is observed in him clearing the academics and soft skill tests individuals‟ vision
grasping power of an individual and personality is examined and put to test here.clearin it the
individual becomes a employee of the HDFC BANK.
Individual on the base of the academics can be eligible for being a employee
but not a banker. For the perfection in the execution of the work delegated to him
and his authorities are unknown to him so it is necessary for him to be trained in
the business environment and hence training is given to each candidate who have
been selected. Perhaps, these is the reason the uniformity decency and perfection is
observed in the employees.
HDFC Bank has total 94,695 employees and has adopted different hexarchy
networks in different branches and has been successful in developing itself.
And becoming no1 financial institute.
The number of our employees increased from 37,836 as of March 31, 2008 to
52,687 as of March 31, 2009. The growth in the employee base was in line
with the growth in the bank‟s businesses and distribution both. Most of
employees are located in India
The strong reason behind it I its effective training and job satisfaction of their
employees there are many policies for the employees.
HDFC have 2.5% car loan scheme for the employees. In which employee gets
a chance to raise the standard of living and also the social status.
HDFC has separate bank accounts with more benefits specially designed for
Regular bonus is paid to the employees for the extra work done by them.
Moreover decentralized structure of the working where the employee is
appreciated for a good opinions and innovations.
As on 30th June, 2010 the authorized share capital of the Bank is Rs. 550
corer. The paid-up capital as on said date is Rs. 459,69,07,030/- (45,96,90,703
equity shares of Rs. 10/- each).
The HDFC Group holds 23.63 % of the Bank's equity and about 17.05 % of
the equity is held by the ADS Depository (in respect of the bank's American
Depository Shares (ADS) Issue). 27.45% of the equity is held by Foreign
Institutional Investors (FIIs) and the Bank has about 4, 33,078 shareholders.
US$ 6.487 billion (2012)
US$ 1.451 billion (2012)
US$ 978.3 million (2012)
US$ 70.17 billion (2012)
US$ 7.793 billion (2012)
Some Financial Rates
Reverse Repo Rate
Net Profit for
The attrition rate in HDFC is low and it is one of the best places to work in
private banking sector
HDFC has lots of awards and recognition, it has received „Best Bank‟ award
from various financial rating institutions like Dun and Bradstreet, Financial
express, Euro money awards for excellence, Finance Asia country awards
HDFC has good financial advisors in terms of guiding customers towards
HDFC bank doesn‟t have strong presence in Rural areas, where as ICICI
bank its direct competitor is expanding in rural market
HDFC cannot enjoy first mover advantage in rural areas. Rural people are
hard core loyal in terms of banking services.
HDFC lacks in aggressive marketing strategies like ICICI
The bank focuses mostly on high end clients
Some of the bank‟s product categories lack in performance and doesn‟t have
reach in the market
The share prices of HDFC are often fluctuating causing uncertainty for the
HDFC bank has better asset quality parameters over government banks,
hence the profit growth is likely to increase
The companies in large and SME are growing at very fast pace. HDFC has
good reputation in terms of maintaining corporate salary accounts
HDFC bank has improved it‟s bad debts portfolio and the recovery of bad
debts are high when compared to government banks
HDFC has very good opportunities in abroad
Greater scope for acquisitions and strategic alliances due to strong financial
HDFC‟s nonperforming assets (NPA) increased from 0.18 % to 0.20%.
Though it is a slight variation it‟s not a good sign for the financial health of
The non banking financial companies and new age banks are increasing in
The HDFC is not able to expand its market share as ICICI imposes major
The government banks are trying to modernize to compete with private
RBI has opened up to 74% for foreign banks to invest in Indian market
HDFC BANK first and most successful private financial institute as it high
level of ethical and professional and commitment towards enhancing investor‟s
HDFC stands on its mission & vision statements not on the papers but in the
activities and practices
One of the core reason behind its tremendous success is that It has the highly
motivated work force and is loyal to the company and its status
HDFC BANK has variety of products and services that is set up for the
maximum development of the costumers.
Online banking services and detailed information to the products are listed over
its site and very advanced technology is adopted in every branch.