An Assignment on-

Functions and Features of Blog, Twitter, Wikis,
Google AdWords and Bitcoin

Submitted ToMohammad Behroz...
BLOG
Features:


Instant Publishing:

We can publish a blog in minutes meaning the latest news or advice can reach
reader...
Twitter
Twitter, a social media network that let us share short messages called ‘tweets’. The
medium displays users’ tweet...
Wikis
Features:
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o
o

Editable by major browsers (Internet Explorer, Netscape)
WYSIWYG ...
Google AdWords
Google AdWords has evolved into Google's main advertising product and main source
of revenue. Google's tota...
BitCoin
Bitcoin is a consensus network that enables a new payment system and complete
digital money. It is the first decen...
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Functions and features of blog, twitter, wikis, google ad words and bitcoin

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Functions and features of blog, twitter, wikis, google ad words and bitcoin

  1. 1. An Assignment on- Functions and Features of Blog, Twitter, Wikis, Google AdWords and Bitcoin Submitted ToMohammad Behroz Jalil Assistant Professor IBA University of Dhaka Submitted BySadman Prodhan MBA- 48D Roll-47 October 24, 2013 Institute of Business Administration University of Dhaka
  2. 2. BLOG Features:  Instant Publishing: We can publish a blog in minutes meaning the latest news or advice can reach readers instantly  Sharing with Mass People: Blogs can be easily shared via Facebook and Twitter so that information and news can be disseminated quickly across different social media platforms – potentially reaching more readers  Discussion: Blogs enable commenting on each post made, meaning that the content can easily be discussed by readers and questions can be posed and answered quickly  Themes and Customization: Blogs are easy to customize using one of the hundreds of free themes available or by designing and uploading our own headers like ours  Searchable: As well as readers being able to locate posts of interest via the tag cloud widget and the archive, blogs are also searchable – making navigation simple and effective  Mobile Technology: Many blogs have now developed mobile apps that can be used to access your blog on the go. How Blogs Make Money?      Advertisement Sponsorship Donation Consulting Merchandising
  3. 3. Twitter Twitter, a social media network that let us share short messages called ‘tweets’. The medium displays users’ tweets to only his/ her followers. Twitter is a milestone in the social networking domain and is still evolving with various options for its users. Features: The network works like this- we create a profile and choose whom we would like to follow. All the tweets of people we follow appear as a shuffled list on our main Twitter page. Unless we set the changes, our profile is visible to public by default. What makes Twitter unique is its verified celebrities’ accounts feature. In order to ensure that users are following the authentic Twitter accounts of famous personalities, it launched a verification procedure. It’s mostly the celebrities that get Twitter likes in large numbers and hence the verification system. Its huge popularity and reach led Twitter attain over 200 million active users. Twitter is now one of the most visited websites globally. When it comes to users by age group, the network is largely used by adults than teens, according to a statistics. However, Twitter is appealing to worldwide users and is increasingly gaining popularity in all segments. Businesses have found Twitter to be an effective means of communication with their customers. The network connects businesses with their customers anytime, anywhere. The real-time information about products/ services allows more customer engagement besides indicating market insights and customer feedback. How Twitter Makes Money? Promoted tweets: Advertisers pay to have brief messages show up in users' stream of Twitter messages. They can use keyword targeting to reach specific users. Advertisers can also use a little bit of demographic targeting, although Twitter doesn't know as much about its users as Facebook does. Twitter gets paid when users engage with the promoted tweets (when they favorite, comment on, or retweet the ad). Promoted trends: Twitter lists which topics are being talked about most on its platform. The trends vary by location, so Twitter's list of topics in the US might not be the same as the list in England, for example. Advertisers can pay to have a topic of their choice listed too. A promoted trend costs roughly $200,000 for a day of exposure on all US Twitter accounts, the New York Times reports. Promoted accounts: If a brand wants more Twitter followers, it can pay to have its account recommended to Twitter users.
  4. 4. Wikis Features: o o o o o o o o o o o o o o o o o o o o Editable by major browsers (Internet Explorer, Netscape) WYSIWYG editing HTML support Text editing (italics, font size, color) Image insertion Hyperlink insertion Tables Lists (numbered, bulleted, hierarchical) Media insertion (streaming audio/ video) Search Spell-check Emoticons Blogging Polling Calendar RSS Link checking Drawing tools Equation editor Synchronous text messaging How wiki make money? Public Donation: Wikipedia is run by The Wikimedia Foundation, a not-for-profit organization. It doesn't make a profit, but it run the site, it does need to raise money. Wikimedia relies mostly on public donations. Most of the donations come during set fundraising periods, which happen three or four times a year. Wikimedia has also received a small number of grants and corporate sponsorships, but has no advertising on Wikipedia itself. Fund-Raising: Although the lion's shares of donations are made online, special fundraising events are sometimes hosted during donation drives to increase income for the Wikimedia Foundation. The foundation is also sometimes supported with technological donations such as bandwidth, hosting capacity and server storage.
  5. 5. Google AdWords Google AdWords has evolved into Google's main advertising product and main source of revenue. Google's total advertising revenues were USD$42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-perthousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads. Features:  Powerful marketing tools for the multi-screen world Enhanced campaigns give us the ability to manage bids across devices, locations, and time of day - all from a single campaign by using bid adjustments. This helps us reach our most valuable customers and connect with them anytime, anywhere and from any device. We can set multiple bid adjustments to target what’s most important to us and AdWords will then automatically determine the best ad to appear  Smarter ads for varying user contexts Enhanced campaigns display the right ad and extension, such as site links and click-tocall phone numbers, based on a person’s context and device capabilities. All of this means that we can get the right message to the right person at the right time at the moment it matters most  Advanced reports for new conversion types Today’s devices offer more ways for customers to interact with our business than ever. Customers can convert through a web site, purchase over the phone, download an app, redeem online offers in-store or start researching on one device and complete an action or purchase on another. Enhanced campaigns will continue to bring us advanced reporting and new features to help us better measure the return on our marketing investment across devices How Google AdWords make money? AdWord’s revenue is generated on the basis of Pay-Per-Click or Cost-Per-Click (CPC) concept. Also, Cost-Per-Thousand-Impressions or Cost-Per-Mile (CPM) is also used. Investors can dictate where ad appears through bidding for a series of phrases, but they only pay the amount they have bid for if someone clicks on their ad as a result of a web search. The investors, aka advertisers, decide keywords relevant to their offer that should display their ad and the maximum amount they are willing to pay for that amount. Words are categorized into three bundles; the High Caps are competitive words, having high frequency of occurrences in the searches. Mid Caps are less frequent, tentatively more seasonal. Low Caps are words or phrases with least chance of occurrence.
  6. 6. BitCoin Bitcoin is a consensus network that enables a new payment system and complete digital money. It is the first decentralized peer-to-peer payment network that is powered by its users with no central authority or middlemen. From a user perspective, Bitcoin is pretty much like cash for the Internet. Bitcoin can also be seen as the most prominent triple entry bookkeeping system in existence. Features: Unlike traditional currencies, which are issued by central banks, Bitcoin has no central monetary authority. Instead it is underpinned by a peer-to-peer computer network made up of its users’ machines, akin to the networks that underpin BitTorrent, a file-sharing system, and Skype, an audio, video and chat service. Bitcoins are mathematically generated as the computers in this network execute difficult number-crunching tasks, a procedure known as Bitcoin “mining”. The mathematics of the Bitcoin system were set up so that it becomes progressively more difficult to “mine” Bitcoins over time, and the total number that can ever be mined is limited to around 21m. There is therefore no way for a central bank to issue a flood of new Bitcoins and devalue those already in circulation. The entire network is used to monitor and verify both the creation of new Bitcoins through mining, and the transfer of Bitcoins between users. A log is collectively maintained of all transactions, with every new transaction broadcast across the Bitcoin network. Participating machines communicate to create and agree on updates to the official log. This process, which is computationally intensive, is in fact the process used to mine Bitcoins: roughly every 10 minutes, a user whose updates to the log have been approved by the network is awarded a fixed number (currently 25) of new Bitcoins. This has prompted Bitcoin fans to build powerful computers, or even to hijack other people’s computers, for use in Bitcoin mining. Bitcoins (or fractions of Bitcoins known as satoshis) can be bought and sold in return for traditional currency on several exchanges, and can also be directly transferred across the internet from one user to using appropriate software. This makes Bitcoin a potentially attractive currency in which to settle international transactions, without messing around with bank charges or exchange rates. Some internet services (such as web hosting and online gambling) can be paid for using Bitcoin. The complexity and opacity of the system means it also appeals to those with more nefarious purposes in mind, such as money laundering or paying for illegal drugs.

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