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3.1

Business Communication
MBA – II
CIIT
Course Coordinator:

Ayyaz Qadeer

To accompany Excellence in Business Communica...
3.2

CHAPTER 3
Communicating
Interculturally

To accompany Excellence in Business Communication, 5e , Thill and Bovée © 20...
3.3

Chapter 3 Objectives
 Discuss trends that have made

intercultural business
communications so important.
 Discuss c...
3.4

Chapter 3 Objectives

continued

 Discuss three ways to improve

communication with people who speak
English as a se...
Quick
Quiz

3.5

Some Key Definitions

Define each of the following terms:
Intercultural communication
Intercultural commu...
A Few Basic
Concepts About Culture
 Culture is learned.
 Cultures vary in stability.
 Cultures vary in
complexity.

 C...
3.7

Cultural Differences
 Cultural Context: physical cues,

environmental stimuli, and implicit
understandings that conv...
3.8

Cultural Contex
Low-context Cultures













German
Scandanavian
NorthAmerican
English
French
Italian...
3.9

Creating Ethical Messages
When communicating across cultures,
apply these four basic principles:
Seek mutual ground t...
Recognizing
Cultural Differences
Negotiating styles
Decision-making process
Problem-solving techniques
Ethics
Status
...
3.11

Overcoming Ethnocentrism
 Ethnocentrism is the belief

that one’s own cultural
background is superior to
that of ot...
Unfortunate Translations in
International Marketing
Company/product

English

3.12

Translation

Dairy Association

“Got M...
Overcoming
Language Barriers
Breaking Through
Breaking Through
ESL Barriers
ESL Barriers
 Avoid using slang
 Avoid using...
Activity

Increase Intercultural
Communication
Awareness

With a partner, list all the
tips you can think of from
successf...
Developing Intercultural
Communication Skills
• Assume differences.

• Be flexible.

• Take responsibility.

3.15

• Empha...
3.16

Writing Effective Messages to
International Audiences
 Use plain English.
 Be clear.
 Avoid slang and idioms.
 B...
3.17

Improve Your Oral Skills
 Try to eliminate noise.
 Look for feedback.
 Rephrase sentences

when necessary.
 Clar...
3.18

Improve Your Oral Skills
continued

 Use objective, accurate language.
 Listen carefully and patiently.
 Adapt yo...
Let’s
Discuss

Test Your
Knowledge

 How have market globalization and

cultural diversity contributed to the
increased i...
Let’s
Discuss

Test Your
Knowledge

3.20

continued

 How do high-context cultures differ

from low-context cultures?
 I...
Let’s
Discuss

Test Your
Knowledge

3.21

continued

 Why is it a good idea to avoid slang

and idioms when addressing a
...
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Chap03 excellence in bc

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Transcript of "Chap03 excellence in bc"

  1. 1. 3.1 Business Communication MBA – II CIIT Course Coordinator: Ayyaz Qadeer To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  2. 2. 3.2 CHAPTER 3 Communicating Interculturally To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  3. 3. 3.3 Chapter 3 Objectives  Discuss trends that have made intercultural business communications so important.  Discuss culture and subculture and culture’s four basic characteristics.  Delineate the differences between high-context and low context cultures.  Recognize cultural differences.  Discuss ethnocentrism and stereotyping. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  4. 4. 3.4 Chapter 3 Objectives continued  Discuss three ways to improve communication with people who speak English as a second language; then discuss three ways to improve communication with people who do not speak your language at all.  Explain why studying other cultures helps you communicate more effectively.  Illustrate how word choice affects communication among people from other cultures. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  5. 5. Quick Quiz 3.5 Some Key Definitions Define each of the following terms: Intercultural communication Intercultural communication Market globalization Market globalization Cultural diversity Cultural diversity Culture Culture Subculture Subculture To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  6. 6. A Few Basic Concepts About Culture  Culture is learned.  Cultures vary in stability.  Cultures vary in complexity.  Cultures vary in tolerance. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall 3.6
  7. 7. 3.7 Cultural Differences  Cultural Context: physical cues, environmental stimuli, and implicit understandings that convey meaning  High-context culture: majority of the message is communicated indirectly (nonverbally)  Low-content culture: majority of message is communicated directly (words) To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  8. 8. 3.8 Cultural Contex Low-context Cultures            German Scandanavian NorthAmerican English French Italian Spanish/Mexican Greek Arab Chinese Japanese High-context Cultures To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  9. 9. 3.9 Creating Ethical Messages When communicating across cultures, apply these four basic principles: Seek mutual ground to allow clearest Seek mutual ground to allow clearest possible exchange of information. possible exchange of information. Send and receive messages Send and receive messages without judgment. without judgment. Send messages that are honest. Send messages that are honest. Show respect for cultural differences. Show respect for cultural differences. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  10. 10. Recognizing Cultural Differences Negotiating styles Decision-making process Problem-solving techniques Ethics Status Manners Time Personal space Body language To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall 3.10
  11. 11. 3.11 Overcoming Ethnocentrism  Ethnocentrism is the belief that one’s own cultural background is superior to that of others.  Stereotyping is predicting behavior based on particular groups or classes.  To overcome ethnocentrism,    Acknowledge distinctions Avoid assumptions Avoid judgments To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  12. 12. Unfortunate Translations in International Marketing Company/product English 3.12 Translation Dairy Association “Got Milk?” “Are you lactating?” (Mexico) Chevrolet - car Nova “No va” = “doesn’t go” (Latin America) Coors Beer “Turn It Loose” “Suffer from diarrhea” (Latin America) Pepsi Cola “Come Alive with Pepsi ” “Pepsi brings your ancestors back from the grave” (China) Secured from the Internet To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  13. 13. Overcoming Language Barriers Breaking Through Breaking Through ESL Barriers ESL Barriers  Avoid using slang  Avoid using slang and idioms. and idioms.  Pay attention to local  Pay attention to local accents and accents and pronunciation. pronunciation.  Be aware of vocal  Be aware of vocal variations. variations. Breaking Through Breaking Through Foreign Language Foreign Language Barriers Barriers  Learn a foreign  Learn a foreign language. language.  Use an intermediary  Use an intermediary or translator. or translator.  Offer language  Offer language training programs. training programs.  Study other cultures.  Study other cultures. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall 3.13
  14. 14. Activity Increase Intercultural Communication Awareness With a partner, list all the tips you can think of from successful intercultural businesspeople (including those in the textbook). To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall 3.14
  15. 15. Developing Intercultural Communication Skills • Assume differences. • Be flexible. • Take responsibility. 3.15 • Emphasize some • Withhold judgment. • Show respect. • Empathize. • Tolerate ambiguity. • Recognize bias. • Learn patience and persistence. common ground. • Send clear messages. • Deal with the individual. • Know when to be direct. • Avoid the superficial. • Evaluate feedback to assess your hypothesis. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  16. 16. 3.16 Writing Effective Messages to International Audiences  Use plain English.  Be clear.  Avoid slang and idioms.  Be brief.  Use short paragraphs.  Use transitional elements. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  17. 17. 3.17 Improve Your Oral Skills  Try to eliminate noise.  Look for feedback.  Rephrase sentences when necessary.  Clarify your true intent with repetition and examples.  Don’t talk down to the other person. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  18. 18. 3.18 Improve Your Oral Skills continued  Use objective, accurate language.  Listen carefully and patiently.  Adapt your conversation style to the other person’s.  Clarify what will happen next. To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  19. 19. Let’s Discuss Test Your Knowledge  How have market globalization and cultural diversity contributed to the increased importance of intercultural communication?  What is the relationship between culture and subculture?  What are the four basic characteristics of culture? To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall 3.19
  20. 20. Let’s Discuss Test Your Knowledge 3.20 continued  How do high-context cultures differ from low-context cultures?  In addition to the contextual differences, what other categories of cultural differences exist?  What four principles apply to ethical intercultural communication?  What is ethnocentrism, and how can it be overcome in communication? To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
  21. 21. Let’s Discuss Test Your Knowledge 3.21 continued  Why is it a good idea to avoid slang and idioms when addressing a multicultural audience?  What are some ways to improve oral skills when communicating with people of other cultures?  What is the purpose of back-translation when preparing a message in another language? To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
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