• From: Stratford, Ontario, Canada• Discovered in 2008 from his home made videos online of him singing in places in Canada• Signed to: Raymond Braun Media Group (RBMG)• became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.• music video of "Baby" is currently ranked as the most viewed and most discussed YouTube video• The album Mistletoe was debuted at number one in November 2011 on the Billboard 200• Forbes named Bieber 3rd most powerful celebrity in the world, with earnings of an estimated $55 million.• As of May 2012, Bieber has sold 15 million albums.• 23,174,680 million twitter followers
His hair gives off this youthful persona due to it all shaping his face and making the audience, especially young girls, find him ‘cute’. The way he’s staring into the camera is a innocent pure look giving the audience another reason to love him. The writing on the album is childlike due to the ‘bubble’ font.The way he is dressed in the pictureadds to the representation of hischildish appearance because of thehoody and the hat. This is Justin Biebers first albums. In this image we see him as young and innocent.
Hair is more styled and cleaner.Clothing is more emphasizing the ‘perfect image’mature yet still that is trying to be created.very flashy, gives Posing to camera, attracts youngoff idea that he is girls as he is ‘looking at them’.being styled bythe record Writing is less childish givingcompany to give off the idea him growing.off the image thatthey are workingtowards. Hands placed in pocket – makes audience feel like hes growing up due to change in body language and seems more relaxed.
New hairstyle is shorter and gives off aLook is more of a much older look for him, girls fall in love‘caught in the moment’ due to this more ‘sexier’ look.as if he is effortlessly Unbuttoned shirt addsbeing ‘beautiful’. to this elder look. More simple clothing then flashier like previous album. The writing in the title is more simple yet catches your eye, less chilidsh.
http://www.youtube.com/watch?v=CHVhwcOg6y8• Childish• Cute/sweet• Youthful relationship with the young girl• Narrative video• Lets young girls get to see his character without much force on what he has to become or be• Using usher in forst video attracts fans because they wonder who this new comer is in a video with a big star – also attracts ushers fan base
http://www.youtube.com/watch?v=kffacxfA7G4&list=ALHTd1VmZQRNrXHzHv6ZgteUahXX2fikr1&index=1&fe plcp• Growing up – Camera shots focus on him trying to ‘get’ the girl• More playful attitude• Quite cheeky• Shows him being more affectionate with girl – company tells him to as it will attract girls in the sense that they will wish they were her• Shots to make him seem like the perfect guy• Ludacris – using him attracts a wider audience allowing more people to become Justins fans
http://www.youtube.com/watch?v=4GuqB1BQVr4 Focuses on body parts – gives off sexual tension between characters With the exposure of skin and the way he acts (i.e. body language) gives off a much more mature character. Laid back – grown up Styled – clothes – shows a change from a year ago Narrative videos Body language – a much more mature approach to a video especially compares to previous music videos he has done Setting of the video – elder people, cars, calm You can easily see how made up he is, how he is created by the record company
• A perfect example of Richard Dyers idea of a synthetic star, where the company basically is him. Unlike Ed Sheeran, an organic star, Justin doesnt’t cerate his own music.• He’s been constructed by music company• Nothing about him is organic.