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Spur Philanthropy

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  • 1. Spur | Communications Match images from front of websiteLeaders in Donor Engagement
  • 2. Spur | PhilanthropyChanging the Patterns of Donor BehaviorSince 1994, Spur Communicationshas paved the way for meaningfulinteraction between our clients andtheir donors.We provide results by capitalizingon personalized donor experiencesto create loyalty and long-termgrowth. Spur led the Greater Kansas City Community Foundation through the process of redefining all aspects of their donor communications strategy.
  • 3. Spur | AwarenessBe seen in a new lightIntegration across allcommunications channels is key tosuccessful brand building. Weenergize your donor contacts withevery touch — online, offline anddirect.By aligning your brand strategywith your brand expression yourdonors can embrace your mission. Spur’s work with the Greater Kansas City Community Foundation included branding, annual reports, corporate publishing, and interactive media.
  • 4. Spur | InsightWhat you know is as important as who you knowSpur uses a wide variety ofresearch methodologies and toolsto dig deep into the heart of yourdonor data to find the catalyst forsuccess.We enable our clients to: • Understand which donors deserve more attention • Find more donors like your best donors Spur conducted ethnographic field studies with high school students to better understand communication patterns prior to developing this social networking website for the Saint Paul School of Theology.
  • 5. Spur | ActionResonance is the tug of a heartstringBecause no two donors are alike,Spur Communications connectsand delivers messages that arerelevant to each individual donor –one-to-one. This fundraising campaign for Rockhurst University used 1:1 marketing to deliver personalized direct mail solicitations and individual websites to 24,000 prospective donors.
  • 6. Spur | AccountabilityMeasuring the things that matterSpur provides comprehensivetracking and reporting systemsthat allow you to manage yourcampaigns and calculate thereturn on your marketinginvestment (MROI). Rockhurst University’s fundraising campaign incorporated the use of personalized url’s (PURLs) to invite donors online to give at a website created just for them.
  • 7. Spur | RelevanceIt’s not what you say, but how you say itWe enable you to go beyondstatic communications whereeveryone receives the samemarketing message.We empower you to deliverrelevant and personalizedcommunications. Our social media and 1:1 marketing efforts for Wayside Waifs have resulted in robust donor base that can be activated online. The extensive campaign includes a wide variety of social media, email and landing pages to solicit donations.
  • 8. Spur | LoyaltyShow them you listenSpur can help you cut throughclutter and show you listen toyour donors.Our 1:1 expertise enables you toacknowledge that you hear yourdonors and reflect yourunderstanding back to each one.Donors like knowing they arebeing heard. This annual report for Hope House thanked individual donors for their contributions with a letter and drawing from a child who was helped by the domestic violence shelter.
  • 9. Spur | AdvocacyEmpower your donor base to become advocatesDonors are interested in seeingthe results of their investmentsmore than ever before.Spur Communications enablesyou to tie results directly to donordollars and invite each donor intoyour brand. Hope House’s annual report began with a letter to each donor that thanked them for their contribution and identified the outcomes that were achieved with their gift.
  • 10. Spur | SuccessAre you ready for a change?We enable our clients to: • Understand which donors deserve more attention • Find more donors like your best donors • Connect & deliver messages that are relevant to each individual donor or non-donor • Increase donor loyalty • Nurture lasting relationships • Create emotional attachment • Build lasting value
  • 11. Partial Client List Ewing Marion Kauffman Foundation Francis Family Foundation Sunderland Foundation Greater Kansas City Community Foundation Speaking of Women’s Health National Network to End Domestic Violence Rockhurst University Missouri Western State University The Ohio State University Saint Paul School of Theology Ringling College of Art and Design JPMorgan General Electric ERC Wells Fargo RBC Insurance Kansas City Life Insurance Company Zurich
  • 12. Spur | CommunicationsIt’s what we do! Please call: Sarah McKinney, Director of Business Development Spur Communications, Inc. 6900 West 80th Street., Suite 201 Overland Park, KS 66204 816-471-7373 ext. 130 smckinney@spurcommunications.com www.spurcommunications.com www.SPURspectives.com - blog