Thrive Or Dive


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From the seminar, "Will Your Business Thrive or Dive? How to Stay Afloat During a Sinking Economy"

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  • There are a lot of variables in the world now that you can’t control like the: -Dow Jones -Freddie Mae an Fannie Mac -Gas prices -Food costs -Unemployment rates Just to name a few. With all of these grim factors, it’s hard to think about thriving when you’re just hoping to stay afloat during these sinking times. But there are a few things in your business that you do have control over – and they don’t have to cost you a dime – just a little effort.
  • Thrive Or Dive

    1. 1. <ul><li>Learn how to stay afloat during sinking times </li></ul>Will Your Business Thrive or Dive?
    2. 2. <ul><li>Learn how to stay afloat during sinking times </li></ul>Will Your Business Thrive or Dive? <ul><li>Grow from the inside out. </li></ul><ul><li>Change your brand’s message </li></ul><ul><li>Expand your sales force. </li></ul>
    3. 3. Grow from the inside out <ul><li>If 80 percent of new business comes from our top clients, why do we fail to remember them when developing marketing campaigns? </li></ul>
    4. 4. Grow from the inside out Customer-centric communications: Open for Business: Best Buy's Social Technology Strategy
    5. 5. Grow from the inside out Not just a TV show! <ul><li>iTunes downloads </li></ul><ul><li>Online episodes </li></ul><ul><li>Merchandise </li></ul><ul><li>Family and marital advice </li></ul><ul><li>Books </li></ul><ul><li>Ask Jon and Kate a question </li></ul><ul><li>Organization tips </li></ul><ul><li>Quizzes </li></ul><ul><li>Puzzles </li></ul><ul><li>Wedding guide </li></ul>
    6. 6. Grow from the inside out Create raving brand fans! <ul><li>Provide exceptional service </li></ul><ul><li>Get to know your clients </li></ul><ul><li>Let your clients be a part of your brand </li></ul><ul><li>Survey your customers </li></ul><ul><li>Solicit comments on your services </li></ul><ul><li>Continually communicate </li></ul><ul><li>Keep your offerings new and fresh </li></ul><ul><li>Ask for referrals </li></ul><ul><li>Be open and honest </li></ul>
    7. 7. What’s Your Message? <ul><li>In today’s economy, your message should reflect value . </li></ul>Vs. An Advertising Age study found that 60% of Americans have scaled back from premium coffees in the past six months.
    8. 8. What’s Your Message? <ul><li>In today’s economy, your message should reflect value . </li></ul>Vs.
    9. 9. What’s Your Message? Comcast Spot – Everyone loves money
    10. 10. What’s Your Message? <ul><li>Your brand’s message needs to: </li></ul><ul><li>Resolve an urgent problem (not yours)! </li></ul><ul><li>Get your prospect’s attention </li></ul><ul><li>Make a simple point </li></ul><ul><li>Repeat over and over and over in a variety of mediums </li></ul>
    11. 11. What’s Your Message? Resolve an urgent problem: “ I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area “ I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons “ I want to keep more of my hard-earned money.” - Comcast “ I need to cut my budget, but still want to satisfy my desire for fancy coffee.” - McDonald’s
    12. 12. What’s Your Message? Get your prospect’s attention: <ul><li>Your message must elicit an emotional response. </li></ul><ul><li>It must be interesting enough to make him want to hear more. </li></ul><ul><li>Don’t give away the surprise – get her clicking or asking for more. </li></ul><ul><li>Send a message only when you have something interesting to say. </li></ul>
    13. 13. What’s Your Message? Get your prospect’s attention: Introducing the Mini Business Builder! With today's turbulent economy, we understand that making a commitment can be tough - both monetarily and timewise. That's why we're addressing this issue head-on with our Mini Business Builder program. It's a shorter, less expensive option for business owners that want professional marketing advice. Learn more>              
    14. 14. What’s Your Message? Make a (single) simple point: <ul><li>Value </li></ul><ul><li>Quality </li></ul><ul><li>Convenience </li></ul><ul><li>Reliability </li></ul><ul><li>Taste </li></ul>
    15. 15. What’s Your Message? Repeat over and over in a variety of mediums: Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees
    16. 16. What’s Your Message? <ul><li>What is the #1 problem your customers are faced with right now? </li></ul><ul><li>How can you resolve this problem? </li></ul><ul><li>Now, take a few minutes to craft this into a concise message. </li></ul>
    17. 17. Expand Your Sales Force How large is your sales force? If it’s only you, think again…
    18. 18. Expand Your Sales Force Wellness Coordinator Massage Therapist Yoga Instructor Chiropractor
    19. 19. Expand Your Sales Force <ul><li>Look for partners who are prospecting the same type of customers and whose services enhance your offering. </li></ul><ul><li>Health-conscious </li></ul><ul><li>Interested in non-traditional medicine & preventative care </li></ul><ul><li>Lives in your area </li></ul>
    20. 20. Expand Your Sales Force Who are your influencers? Influencer #2 Influencer #3 Influencer #1 YOU
    21. 21. Ready to Thrive! <ul><li>Grow from the inside out by making your customers part of your brand. </li></ul><ul><li>Change your brand’s message to reflect your customers’ biggest problem right now, and then solve it. </li></ul><ul><li>Expand your sales force by identifying three potential business partners. </li></ul>