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Ppt on cadbury
 

Ppt on cadbury

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takes help give respect

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    Ppt on cadbury Ppt on cadbury Presentation Transcript

    • Submitted To: Honey MadamPresented By: Aparna Jondhale Sachin Mahadik Subhash Prajapati ARMIET
    • 1.CADBURY IS A LEADING GLOBAL CONFECTIONARY CO. WITH A OUTSTANDING PORTFOLIO OF CHOCOLATE,GUM,& CANDY BRANDS2.CADBURY SELLING THEIR PRODUCTS IN ALMOST EVERY COUNTRY AROUND THE WORLD.3.IT’S ONE PURPOSE TO CAPTURE THE SPIRIT OF WHAT THEY ARE TRYING TO ACHEIVE AS A BUSINESS.
    •  1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him.
    •  1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for it’s employees. 1920’s The Cadbury script logo is first used.
    • 1.INCREASE THE WIDTH OF CHOCOLATE CONSUMPTION WITH LOW PRICE POINT PACK.2.MAINTAIN IMAGE LEADERSHIP THROUGH A SUPERIOR MARKETING MIX.3.BE A SIGNIFICANT PLAYER IN THE GIFTING SEGMENT.
    • 1.PROMOTION OF BRANDS CARRYING MASS FRANCHISEWITHOUT COMPROMISE ON QUALITY.2.BETTER PRODUCT QUALITY AND PACKAGING.3.EFFICIENT WORKING CAPITAL MANAGEMENT.4.INCRESING THE MARKET DEPTH INCLUDING RURALINDIANSCOVERAGE.
    • THE CO. MANUFACTURE & SALES 1.CHOCOLATES 2.SUGAR CONFECTIONARY 3.MALTED FOODS 4.COCOA POWDER5.DRINKING CHOLOCATE & SMALL EXTRACT
    •  Chocolate, is a general term for the products of the seeds of the cocoa or chocolate tree, used for making beverages or confectionery. Cadburys Chocolate is special. But why? The answer is it’s unique taste and style. While in production cocoa butter is added giving it a taste different to any other chocolate.
    • BOARD OF DIRECTOR
    • 1Cadbury chocolate is born: John Cadbury converts from tea and coffee to selling chocolate. John Cadbury
    • 2First Factory:About the year 1780, the first machine-made chocolate is produced in Barcelona
    • 3With Milk: After eight years of experimenting, the Swiss Daniel Peter puts the first milk chocolate on the market in 1875 milk chocolate
    • 4Melting Sweetness Rodolphe Lindt of Berne produces chocolate which melts on the tongue for the first time in the year 1879. First Dairy Milk
    • Strenghts Large teeming population of kids and teenagers Well established market Vast variety of products Priced according to Indian mind set Easy availability of cocoa in india
    • Large portion of population suffers fromdiabetes, cholesterol disorders etcDental problems associated withconsumption of chocolates.
    • Opportunities Innovative uncaptured chocolate market in india – ( such as sugar free chocolate sector) Large number of occasion celebrations and festivals in which chocs are used as a medium to convey happiness Increasing acceptance of Globalisation and better relationship with foreign companies.
    • Threats Competition- cut throat competition from nestle amul and international choc brands Negative publicity and contravacies Negative publicity and contravacies New entrance and individual players ( rise in sale of homemade chocolates) Preference and availability of other substitutes ( sweets and deserts)
    •  Choose The Beans Roasting Winnowing Grinding/Refinning & Conching Tempering The Chocolates Molding & Dipping
    •  The Management Make a good a plan. They organised proper work to the right people. They are create a structure of work. They motivate to organisation people to achieve their goals. They show their good skill.
    •  They keep a track of the process. They monitor the effectiveness of planning, organising and directing. They do everything according to the plan. They take measurement of actual performance. They motivated to organisational people & workers.