Social media approach : Before you start
Upcoming SlideShare
Loading in...5
×
 

Social media approach : Before you start

on

  • 494 views

 

Statistics

Views

Total Views
494
Views on SlideShare
479
Embed Views
15

Actions

Likes
0
Downloads
5
Comments
0

1 Embed 15

http://www.linkedin.com 15

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Social media approach : Before you start Social media approach : Before you start Presentation Transcript

  • Social KEY STEPS TO FOLLOW BEFORE YOU STARTMEDIA Sachin Dabir Sachin.dabir@ashnik.com
  • Route to Market It should be integrated in alland role of Press - magazine the route to market channelsSocial media TARGET AUDIENCE Digital communication Offline events Email Website Social MEDIA
  • 1 GO WHERE THE AUDIENCE ISl  Identify where you audience is : Facebook, Twitter, Buzz, Orkut or any other local networkl  Dont forget to check where the social networking sites are going in terms of new features, growth or decline of members etc
  • 2 WHAT YOU WANT TO BE KNOWS ASl  Have a clear picture of what your audience should know you for – your brand values come in handy herel  If your social media communication and your brand values are not in sync you would have major challenges, if you are in the game for long term purpose
  • 3 DEFINE THE PURPOSEl  Define why are you there for l  Creating community? l  Creating awareness of your offerings? l  Getting market feedback? l  Understanding your buyers behavior? l  Communicating your views?l  Define why community should come to your page, why should it follow you, in short define what are you giving
  • 4 DEFINE SUCCESS CRITERIONl  Define what would constitute a success not just in terms of fans and followers but also in terms of buzzl  Define Time frame : How much in what timel  Define the milestones : 3months – 6 months – 1000 fansl  Examples : l  Getting 5000 fans on fan page, 2000 followers etc l  How many posts, re-tweets etc expected to gauge community engagement
  • 5 GET RIGHT TOOLS, PLAN YOUR DAYl  When you want to deal with large number of fans and serious about engaging with them, it is important to have right tools to help you do more with lessl  Plan your day : Need to plan to spend dedicated time each day to engage with your audience
  • 6 IDENTIFY AND EMPOWER PEOPLEl  Identify who is going to engage with your audiencel  Empower that person with all information and access to other people in the organisation
  • 7 KEEP YOUR CONTENTS READYl  You should have contents and outline readyl  Make sure your contents are in sync with your objectives and in line with your brand valuel  Make the contents that would be engaging, enlightening, entertainingl  Your contents should support your other route to market initiatives
  • 8 NOT SPEED, VELOCITY IS IMPORTANTl  Though how fast you respond is important, but more important is how do you steer the conversationl  Social media needs to be handled carefully when sensitive topics are discussed. Hence it is important to make sure that the conversation does not lose its direction
  • Thank youSachin.dabir@ashnik.com