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Social   KEY STEPS TO FOLLOW BEFORE YOU STARTMEDIA               Sachin Dabir              Sachin.dabir@ashnik.com
Route to Market                            It should be integrated in alland role of             Press - magazine   the ro...
1               GO WHERE THE AUDIENCE ISl    Identify where you audience is : Facebook, Twitter, Buzz,      Orkut or any ...
2         WHAT YOU WANT TO BE KNOWS ASl    Have a clear picture of what your audience should know      you for – your bra...
3                   DEFINE THE PURPOSEl    Define why are you there for      l    Creating community?      l    Creatin...
4               DEFINE SUCCESS CRITERIONl    Define what would constitute a success not just in terms of      fans and fo...
5          GET RIGHT TOOLS, PLAN YOUR DAYl    When you want to deal with large number of fans and      serious about enga...
6           IDENTIFY AND EMPOWER PEOPLEl    Identify who is going to engage with your audiencel    Empower that person w...
7               KEEP YOUR CONTENTS READYl    You should have contents and outline readyl    Make sure your contents are ...
8         NOT SPEED, VELOCITY IS IMPORTANTl    Though how fast you respond is important, but more      important is how d...
Thank youSachin.dabir@ashnik.com
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Social media approach : Before you start

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Transcript of "Social media approach : Before you start"

  1. 1. Social KEY STEPS TO FOLLOW BEFORE YOU STARTMEDIA Sachin Dabir Sachin.dabir@ashnik.com
  2. 2. Route to Market It should be integrated in alland role of Press - magazine the route to market channelsSocial media TARGET AUDIENCE Digital communication Offline events Email Website Social MEDIA
  3. 3. 1 GO WHERE THE AUDIENCE ISl  Identify where you audience is : Facebook, Twitter, Buzz, Orkut or any other local networkl  Dont forget to check where the social networking sites are going in terms of new features, growth or decline of members etc
  4. 4. 2 WHAT YOU WANT TO BE KNOWS ASl  Have a clear picture of what your audience should know you for – your brand values come in handy herel  If your social media communication and your brand values are not in sync you would have major challenges, if you are in the game for long term purpose
  5. 5. 3 DEFINE THE PURPOSEl  Define why are you there for l  Creating community? l  Creating awareness of your offerings? l  Getting market feedback? l  Understanding your buyers behavior? l  Communicating your views?l  Define why community should come to your page, why should it follow you, in short define what are you giving
  6. 6. 4 DEFINE SUCCESS CRITERIONl  Define what would constitute a success not just in terms of fans and followers but also in terms of buzzl  Define Time frame : How much in what timel  Define the milestones : 3months – 6 months – 1000 fansl  Examples : l  Getting 5000 fans on fan page, 2000 followers etc l  How many posts, re-tweets etc expected to gauge community engagement
  7. 7. 5 GET RIGHT TOOLS, PLAN YOUR DAYl  When you want to deal with large number of fans and serious about engaging with them, it is important to have right tools to help you do more with lessl  Plan your day : Need to plan to spend dedicated time each day to engage with your audience
  8. 8. 6 IDENTIFY AND EMPOWER PEOPLEl  Identify who is going to engage with your audiencel  Empower that person with all information and access to other people in the organisation
  9. 9. 7 KEEP YOUR CONTENTS READYl  You should have contents and outline readyl  Make sure your contents are in sync with your objectives and in line with your brand valuel  Make the contents that would be engaging, enlightening, entertainingl  Your contents should support your other route to market initiatives
  10. 10. 8 NOT SPEED, VELOCITY IS IMPORTANTl  Though how fast you respond is important, but more important is how do you steer the conversationl  Social media needs to be handled carefully when sensitive topics are discussed. Hence it is important to make sure that the conversation does not lose its direction
  11. 11. Thank youSachin.dabir@ashnik.com
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