StandOut of theCrowd !
How to effectively use the web for marketing yourself and
building social worth !
Sachin Bhatnagar
...
Your professional worth and skills is
one half the story.
The rest is how you market yourself !
The web as we know it is full of junk !
So how do you make yourself visible ??
Social Media
Sites
Blogs
Personal
Portfolio Sites
Social Media Equity
“Sum total influence of your online
persona as a direct implication of your
online activity over a per...
There are DOs and DON’Ts
Facebook is the most popular social media site.
It is also one of the best places to build your
social equity.
You have...
Profiles This is you on Facebook !
Pages
This is your company, your work, your
professional presence
Groups
This is you en...
Your profile/page speaks
a lot about who you are !
GROUND RULES
This should be your own
Photograph !
Use something meaningful here
You look great but
enough is enough !
GROUND RULES
Grammar is your friend !
GROUND RULES
Cool Person
Gud nyt frnds. ** cu tom…. lyf is gud !
Cool Person
With ma kul frnds at...
Your Opinion,Your Posts
reflect your mentality
and thoughts !
GROUND RULES
ContentWeightage
GROUND RULES
GROUND RULES
Affinity measures the strength of your relationship with a
user based on your interaction !
Weight refers to ...
Best Practices for
Posting Content
GROUND RULES
1. Be Kind and Polite
2. Hyperactive Posting is bad !
3. What you post determines your score !
4. Use #tagging and link up...
10. Don’t tag people in photographs
without their permission or
knowledge.
11. Good Mornings and Good Nights
carry no valu...
• Twitter is like SMS. Short and Simple.
• These 140 characters have resulted in revolutions in countries
like Egypt.
• Th...
LinkedIn isVery Important
for everyone !
LinkedIn is to the professional world
what Facebook is to the casual, general
audience.
It is like a resume, only better...
Get Recommendations from those you know.
You get endorsed if you use your profile
properly.
Post links to yourWORK here...
If you create animated
content, thenYoutube is
your best friend for
promoting yourself !
1. Create a Channel for yourself !
2. Brand it properly.
3. Regularly post videos.
4. Share relevant videos ONLY.
5. Post ...
1. Put your name, address, phone and email
address at the end of all videos.
2. Also, if possible, speak out your name, ad...
Google+ can be used much
like Facebook to ensure
good visibility within the
Google ecosystem !
1. Ensure you have a complete profile.
2. Your cover image is very important here.
3. Ensure you share your work here regu...
Blogs
Blog sites are an easy way to setup your own website
without getting into the technicalities of setting up a
website...
Personal
Portfolio Sites
If you’re a creative artist, there is NO better place to be than on
1. Treat your online profiles & portfolios with respect.
2. Be yourself. Don’t pretend to be someone you’re not.
3. Your E...
Thank you…..
Stand out of the crowd | How to effectively use the web for marketing yourself and building social worth !
Stand out of the crowd | How to effectively use the web for marketing yourself and building social worth !
Stand out of the crowd | How to effectively use the web for marketing yourself and building social worth !
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Stand out of the crowd | How to effectively use the web for marketing yourself and building social worth !

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When used effectively, social media and the internet can work wonders for artists and professionals who want to market themselves. Your professional skills are half the effort, marketing yourself properly completes the cycle. This introductory guide is meant for students who want to effectively use social media and the internet for promoting themselves.

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  • 3. The web as we know it, is full of junk.
    4. So, how do you stand out of the crowd.
    5. Avenues
    - Social Media Sites
    - Blogs
    - Personal Portfolio Sites
    6. Social Media Guide
    - Social Media Equity
    - Facebook Guide
    - Selfies are great, but they don’t help you much.
    - What to POST ?
    - Twitter Guide
    - LinkedIn
    - Behance
  • 3. The web as we know it, is full of junk.
    4. So, how do you stand out of the crowd.
    5. Avenues
    - Social Media Sites
    - Blogs
    - Personal Portfolio Sites
    6. Social Media Guide
    - Social Media Equity
    - Facebook Guide
    - Selfies are great, but they don’t help you much.
    - What to POST ?
    - Twitter Guide
    - LinkedIn
    - Behance
  • Stand out of the crowd | How to effectively use the web for marketing yourself and building social worth !

    1. 1. StandOut of theCrowd ! How to effectively use the web for marketing yourself and building social worth ! Sachin Bhatnagar Dad | Educator | Coder @sachinbee in.linkedin.com/in/sachinbhatnagar www.facebook.com/sachinbhatnagar
    2. 2. Your professional worth and skills is one half the story. The rest is how you market yourself !
    3. 3. The web as we know it is full of junk !
    4. 4. So how do you make yourself visible ??
    5. 5. Social Media Sites Blogs Personal Portfolio Sites
    6. 6. Social Media Equity “Sum total influence of your online persona as a direct implication of your online activity over a period of time !”
    7. 7. There are DOs and DON’Ts
    8. 8. Facebook is the most popular social media site. It is also one of the best places to build your social equity. You have the following options : Profiles Pages Groups
    9. 9. Profiles This is you on Facebook ! Pages This is your company, your work, your professional presence Groups This is you engaging multiple people in a closed and private social communication.
    10. 10. Your profile/page speaks a lot about who you are ! GROUND RULES
    11. 11. This should be your own Photograph ! Use something meaningful here
    12. 12. You look great but enough is enough ! GROUND RULES
    13. 13. Grammar is your friend ! GROUND RULES Cool Person Gud nyt frnds. ** cu tom…. lyf is gud ! Cool Person With ma kul frnds at Kasoli !! Congo to Ravi . Hpy Bday
    14. 14. Your Opinion,Your Posts reflect your mentality and thoughts ! GROUND RULES
    15. 15. ContentWeightage GROUND RULES
    16. 16. GROUND RULES Affinity measures the strength of your relationship with a user based on your interaction ! Weight refers to the strength of the post in terms of Shares & Likes.The more it gets, the more it is visible ! Time Decay means a post loses its influence as it ages.
    17. 17. Best Practices for Posting Content GROUND RULES
    18. 18. 1. Be Kind and Polite 2. Hyperactive Posting is bad ! 3. What you post determines your score ! 4. Use #tagging and link up your FB account to Twitter. 5. Photos &Videos get a high score, so post your work instead of your own photos ! 6. Mondays –Wednesdays are best ! 7. Inspirational Messages / Quotes 8. Occasional Jokes 9. BeWitty as long as its not offensive 10. Don’t send Candy Crush requests GROUND RULES
    19. 19. 10. Don’t tag people in photographs without their permission or knowledge. 11. Good Mornings and Good Nights carry no value whatsoever ! 12. Don’t post anything and everything ! 13. Share your achievements 14. Wish your friends on their birthdays 15. Engage with pages/posts GROUND RULES
    20. 20. • Twitter is like SMS. Short and Simple. • These 140 characters have resulted in revolutions in countries like Egypt. • There are really a few tricks here : • Post Regularly • Use #tagged content ! • Link up yourTwitter Account to Facebook • Engage in Conversation, not merely posting ! • Follow People, especially those who follow you. • 80% Content should be Retweets • 20% Content should be yours • Make your tweets like a headline • “Presenting a preview of my latest short film –The Red Car !”
    21. 21. LinkedIn isVery Important for everyone !
    22. 22. LinkedIn is to the professional world what Facebook is to the casual, general audience. It is like a resume, only better ! Properly filling up data in your profile is very important ! Its also a social networking site. You can join groups and follow companies.
    23. 23. Get Recommendations from those you know. You get endorsed if you use your profile properly. Post links to yourWORK here as a status update. Do not poke someone to add you to their list unless you know theWELL. Keep updating your profile regularly. Use the new Posts feature. Engage in conversations.You can tag friends in status updates. LinkedIn also has a Jobs board. GROUND RULES
    24. 24. If you create animated content, thenYoutube is your best friend for promoting yourself !
    25. 25. 1. Create a Channel for yourself ! 2. Brand it properly. 3. Regularly post videos. 4. Share relevant videos ONLY. 5. Post a few HowTo videos if possible. 6. Do not use copyrighted audio/video !
    26. 26. 1. Put your name, address, phone and email address at the end of all videos. 2. Also, if possible, speak out your name, address, phone and email in the video. 3. Properly write out the title and description of every video. 4. Tag the video properly. 5. Share & Embed the video across all your sites, profiles and social media & Keep sharing it at varying intervals of time. PRO
    27. 27. Google+ can be used much like Facebook to ensure good visibility within the Google ecosystem !
    28. 28. 1. Ensure you have a complete profile. 2. Your cover image is very important here. 3. Ensure you share your work here regularly. 4. Engage in conversations. 5. Use circles to organize your friends list.
    29. 29. Blogs Blog sites are an easy way to setup your own website without getting into the technicalities of setting up a website. 1. Update Content regularly 2. Keep posting all your work here on a regular basis 3. Embed videos fromYoutube 4. Share your Blog URL across all social sites including LinkedIn 5. You can also monetize your blog 6. If you can write well, Blogs offer you a fantastic opportunity to showcase your intellectual capacity 7. Use the right keywords when posting content so your blog can be easily found in a Google search. 8. Do not post offensive or controversial content.
    30. 30. Personal Portfolio Sites
    31. 31. If you’re a creative artist, there is NO better place to be than on
    32. 32. 1. Treat your online profiles & portfolios with respect. 2. Be yourself. Don’t pretend to be someone you’re not. 3. Your Ego should be a billion miles away from your online presence. 4. If your profiles shout ‘ME, ME, ME’, then practically NO ONE’s interested in you ! 5. The more you converse, the more people will listen. But talk sense. 6. Understand that your online persona is one that you’re in full control off despite whatever circumstances. Play a wise God !
    33. 33. Thank you…..
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