British Columbia is a popular destination for honeymoons in Canada. The document discusses the honeymoon niche market in BC and identifies some challenges and opportunities. It notes that while BC has natural beauty and activities, the honeymoon niche is small and lacks awareness, organization, and promotion. It provides recommendations to establish an association, promote domestically, offer packages and discounts, and conduct additional marketing to grow the honeymoon niche in BC.
Music 9 - 4th quarter - Vocal Music of the Romantic Period.pptx
BC Honeymoon & Anniversary Tourism Niche
1. Honeymoon
&
Anniversary
Niche
British Columbia
Prepared By:
Kanokkarn Chuenyen
Sachin Pandey
Wei Jing
Ganna Gratynska
http://en.wikipedia.org/wiki/File:VICTORIA-BC-COLLAGE.jpg
2. 7 Sectors
Accommodation:
Resorts & Hotels : Sonora resort Canada, Moraine Lake Lodge,
Fairmont Chateau Whistler
Adventure Tourism and Recreation:
Ocean River Adventure, canoeing, zip trekking, horseback
riding, hiking, rafting, horseback riding, deep sea diving
Attractions:
The whale watching, snowmobiling, bird watching
3. Food and Beverage:
Restaurants, Lounges, Wine Rooms, Fresh Bakery
Tourism Services:
Trip to the ranch or rugged desert canyons and rainforest
Transportation: Return helicopter, limousine transfer, sea plane
flight, Pick-up services.
Travel Trade: Sight-seeing Vancouver Agency
4. In Canada, British Columbia is one of the most favorite destinations
for honeymooners. Here we have:
Pacific Ocean of Vancouver Island, Rocky Mountains, golf sites, fish
pristine lake, wildlife and many more places.
Plans To Discover
The Size of Honeymoon Niche
Challenges
Ways to overcome these challenges
5. USPs
Vibrant Cities & personal Journey by land, water and air:
Victoria City: First Nations totem poles, heritage architecture
Whistler: Skiing, snowboarding, Whistler Mountaineer train,
bear viewing, water rafting and horseriding.
Active Adventure among Awe-inspring Natural Wonders
BC Rockies: white water rafting, ranches, golf courses, hiking
and fishing.
6. The Typical Travelers & Niche Size
Domestic traveller: 47%
14.5 million visitors in BC(2007), half of them are BC residents.
Only 5.2% got married out of 1000 people
20.000 newly couples/ year International travellers: 34%
4.5 million international visitors came to BC (2008).
Decreased 8% from 2007
Honeymoon niche in BC is small
7. Challenges
No niche awareness
No statistics of Honeymoon niche in tourism in BC
Honeymoon niche unawareness is only in BC
No organization structure
There is no central system or association in BC
for honeymoon purpose.
Lacking of domestic market
Only 2400 Canadians are married in BC (Census profile)
8. The first five best destination created by community are:
Bora Bora, Maui, Maldives, Hawaii, Fiji and Vancouver is on the
#30th place (“Favorite honeymoon destinations”).
Lack of promotion
Only a couple of websites, magazines for honeymoon
(Honeymoon.com)
BC Government in the Ministry of Jobs, Tourism and
Skills training does not promote honeymoon in BC ("Tourism BC
Information - Official Site").
9.
10. Enrich the niche awareness
Launch of a campaign ‘Lovers Destination –British Columbia’
Joint venture campaigns with leading airlines (Ex. Fly Emirates)
Collaborations with leading travel agents
and agencies (Ex. Thomas Cook)
Advertise in famous magazines
Hosting an elite trade shows. (Ex. Lakme India Fashion Week)
11. Create the organization structure
Forming a committee or organization (BC Honeymoon Association)
Creating an official website (www.honeymoonbccan.com)
Linking the website and the committee with BC Tourism
http://www.hellobc.com/ and CTC
Toll free helpline number (1800-XXX-XXXX) only for assistance.
Attract domestic market
Cut prices for locals (Discount on packages & marriage planning)
Adding more value in the packages (Add eco-adventures, Exotic
food, health and wellness packages)
12. Change The Pricing Strategy
Honeymooners who book through our website get discount
Offering additional services & activities (Photographing couple
moments, Skiing & charging for the same)
To Improve The Promotion
Bridal Show: (from 2013 over across British Columbia)
Website, Local Magazines & Newspaper
Uploading the videos of customers experiences
13. References
http://www.jtst.gov.bc.ca/research/IndustryPerformance/pdfs/tourism_indic
ators/Value_of_Tourism_in_British_Columbia.pdf
Tourism bc information british columbia tourism bc - official site. Retrieved
from website: http://www.hellobc.com/british-columbia/about-bc/tourism-
bc-information.aspx
Favorite honeymoon destinations list of romantic vacation spots. (n.d.).
Retrieved from http://www.ranker.com/crowdranked-list/the-best-
honeymoon-destinations?page=1
Census profile - designated place, retrieved from website:
http://www12.statcan.gc.ca/census-recensement/2011/dp-
pd/prof/details/page.cfm?Lang=E&Geo1=DPL&Code1=590071&Geo2=PR&Cod
e2=59&Data=Count&SearchText=Honeymoon%20Bay/Mesachie%20Lake&Sea
rchType=Begins&SearchPR=01&B1=All&Custom=&TABID=1