Honeymoon &Anniversary Niche British Columbia Prepared By: Kanokkarn Chuenyen Sachin Pandey Wei Jing Ganna Gratynska http://en.wikipedia.org/wiki/File:VICTORIA-BC-COLLAGE.jpg
7 SectorsAccommodation： Resorts & Hotels : Sonora resort Canada, Moraine Lake Lodge, Fairmont Chateau WhistlerAdventure Tourism and Recreation： Ocean River Adventure, canoeing, zip trekking, horseback riding, hiking, rafting, horseback riding, deep sea divingAttractions: The whale watching, snowmobiling, bird watching
Food and Beverage: Restaurants, Lounges, Wine Rooms, Fresh BakeryTourism Services: Trip to the ranch or rugged desert canyons and rainforestTransportation: Return helicopter, limousine transfer, sea plane flight, Pick-up services.Travel Trade: Sight-seeing Vancouver Agency
In Canada, British Columbia is one of the most favorite destinations for honeymooners. Here we have:Pacific Ocean of Vancouver Island, Rocky Mountains, golf sites, fish pristine lake, wildlife and many more places.Plans To DiscoverThe Size of Honeymoon NicheChallengesWays to overcome these challenges
USPsVibrant Cities & personal Journey by land, water and air:Victoria City: First Nations totem poles, heritage architectureWhistler: Skiing, snowboarding, Whistler Mountaineer train, bear viewing, water rafting and horseriding.Active Adventure among Awe-inspring Natural WondersBC Rockies: white water rafting, ranches, golf courses, hiking and fishing.
The Typical Travelers & Niche SizeDomestic traveller: 47%14.5 million visitors in BC(2007), half of them are BC residents.Only 5.2% got married out of 1000 people20.000 newly couples/ year International travellers: 34%4.5 million international visitors came to BC (2008).Decreased 8% from 2007Honeymoon niche in BC is small
ChallengesNo niche awarenessNo statistics of Honeymoon niche in tourism in BC Honeymoon niche unawareness is only in BCNo organization structureThere is no central system or association in BC for honeymoon purpose.Lacking of domestic marketOnly 2400 Canadians are married in BC (Census profile)
The first five best destination created by community are: Bora Bora, Maui, Maldives, Hawaii, Fiji and Vancouver is on the #30th place (“Favorite honeymoon destinations”).Lack of promotion Only a couple of websites, magazines for honeymoon (Honeymoon.com) BC Government in the Ministry of Jobs, Tourism and Skills training does not promote honeymoon in BC ("Tourism BC Information - Official Site").
Enrich the niche awarenessLaunch of a campaign ‘Lovers Destination –British Columbia’Joint venture campaigns with leading airlines (Ex. Fly Emirates)Collaborations with leading travel agents and agencies (Ex. Thomas Cook)Advertise in famous magazinesHosting an elite trade shows. (Ex. Lakme India Fashion Week)
Create the organization structureForming a committee or organization (BC Honeymoon Association)Creating an official website (www.honeymoonbccan.com)Linking the website and the committee with BC Tourism http://www.hellobc.com/ and CTCToll free helpline number (1800-XXX-XXXX) only for assistance. Attract domestic marketCut prices for locals (Discount on packages & marriage planning)Adding more value in the packages (Add eco-adventures, Exotic food, health and wellness packages)
Change The Pricing Strategy Honeymooners who book through our website get discount Offering additional services & activities (Photographing couple moments, Skiing & charging for the same) To Improve The Promotion Bridal Show: (from 2013 over across British Columbia) Website, Local Magazines & NewspaperUploading the videos of customers experiences
References http://www.jtst.gov.bc.ca/research/IndustryPerformance/pdfs/tourism_indic ators/Value_of_Tourism_in_British_Columbia.pdf Tourism bc information british columbia tourism bc - official site. Retrieved from website: http://www.hellobc.com/british-columbia/about-bc/tourism- bc-information.aspx Favorite honeymoon destinations list of romantic vacation spots. (n.d.). Retrieved from http://www.ranker.com/crowdranked-list/the-best- honeymoon-destinations?page=1 Census profile - designated place, retrieved from website: http://www12.statcan.gc.ca/census-recensement/2011/dp- pd/prof/details/page.cfm?Lang=E&Geo1=DPL&Code1=590071&Geo2=PR&Cod e2=59&Data=Count&SearchText=Honeymoon%20Bay/Mesachie%20Lake&Sea rchType=Begins&SearchPR=01&B1=All&Custom=&TABID=1