What is Marketing
Making products available in stores
All of the above ,plus much more!
Marketing is the process of planning and
executing the conception, pricing, promotion
and distribution of ideas , goods, services to
create exchanges that satisfy individual and
American Marketing Association
Marketing management is the art and science
of choosing target markets and
getting, keeping and growing customers
though creating, delivering and
communicating customer value.
Marketing is all about managing the four P’sProduct
The Four Ps
Difference between-sales & Marketing?
Trying to get the customers to want
what the Company Produces
Trying to get the company produce
what the customer wants
Scope – What do we market
Ideas and concepts
Core concept of Marketing
Need , Wants, Desires / Demand
Product, Utility, Value & Satisfaction
Exchange, transactions & Relationship
Market, Marketing & Marketers
Simple Marketing System
Core concept of Marketing
Need – food (is a must)
Want – Pizza, Burger, French fry’s (translation
of need as per our experience )
Demand – Burger (translation of want as per
our willingness and ability to buy )
Desire – Have a burger in a five star hotel
Types of Marketing
An action taken by a company's marketing staff
with the intention of encouraging the sale of a
good or service to their target market.
The condition of the price of a bond that is lower than
par. The discount equals the difference between the
price paid for a security and the security's par value.
Viral marketing assumes that as each new user starts
using the service or product, the advertising will go
to everyone with whom that user interacts.
A large self-service retail market that sells food
and household goods
Internet advertising, uses the Internet to deliver
promotional marketing messages to consumers. It
includes email marketing, search engine marketing,
social media marketing, many types of advertising
and mobile advertising.
Some products have less price as compare to
their market competitors so the selling is more
A notice or announcement in a public medium
promoting a product, service, or event or publicizing
a job vacancy.
Advantages of Marketing
Small businesses are closer to their customers.
dentifies needs and wants of consumers
determines demand for product
aids in design of products that fulfill
Disadvantages of Marketing
• Increase price of product .
• identifies weaknesses in your business skills
• leads to faulty marketing decisions based on
improperly analyzed data
• creates unrealistic financial projections if
information is interpreted incorrectly
• identifies weaknesses in your overall business
• Marketing is managing profitable customer
relationships. Today’s successful companies- whether
small or large, for profit or non-profit, domestic or
global- share a strong customer focus and a heavy
commitment to marketing.
• The goal of marketing is to build and manage customer
relationships. Marketing seeks to attract new
customers by promising superior value and keep and
grow current customers by delivering satisfaction. To
be successful, companies will have to be strongly