Google case study-incisive indore

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Google case study-incisive indore

  1. 1. A WONDERFULL WORLD
  2. 2. OUTLINE Organizational Structure What’s a Google? History Facts & Figures Products & Services SWOT Analysis How Google Makes Money Reasons Behind Financial Success Google Conspiracy Recap Conclusions References
  3. 3. ORGANIZATIONAL STRUCTURE Top Management: Larry Page, Co-Founder & President, Products Sergey Brin, Co-Founder & President, Technology Eric Schmidt, Chairman of the Board and CEO
  4. 4. WHAT’S A GOOGLE?"Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner.Googles play on the term reflects the companys mission toorganize the immense amount of information available on the web.
  5. 5. HISTORY Founded at Stanford in 1996 as a research project Incorporated in 1998 with $1.1M in funding Worth $23B after initial public offering in 2004 Market Cap currently over $100B
  6. 6. FACTS & FIGURES Growing at a rate of 20% per month. More than 365 million visitors use google. More than 150 million queries per day. Offers search services in 28 different languages. Answered within half second.
  7. 7. CURRENT PRODUCTS Web Search Search billions of web pages Google Chrome A browser built for speed, stability and security Images Search for images on the web Scholar Search scholarly papers
  8. 8. CURRENT PRODUCT AlertsGet email updates on the topics of your choice Groups Create mailing lists and discussion groups Youtube Google plus Gmail Google map
  9. 9. Images DesktopFroogle Search Earth
  10. 10. SWOT ANALYSIS
  11. 11. STRENGTHS Googles speed and user friendliness Dominates online advertising market Ad Words (ads in search), Ad Sense (ads on sites) Fortune’s #1 Best Company to Work For Market Cap over $100,000,000,000 Innovative, collaborative environment
  12. 12. WEAKNESSES Ads still make up 99 percent of Google’s revenue High level executives jumping ship No distinct leader of trio of top management Spreading itself thin with new ventures
  13. 13. OPPORTUNITIES Android: first open source mobile operating system T-Mobile G1 announced, first phone built forAndroid OS Providing free mobile service using ad revenue. Make Google Chrome browser profitable Advertising on radio or billboards.
  14. 14. THREATS Competition from Yahoo and Microsoft Doubt about information security and user privacy Face book stealing more execs, social networking competition Copyright lawsuits Possibility of censorship
  15. 15. WHY HAS GOOGLE GROWN SO FAST? Customers Marketing Innovation 16
  16. 16. HOW GOOGLE MAKES MONEY Google makes money through Sites Revenues. Google makes money through Network Revenues. Google makes money through International Revenues
  17. 17. GOOGLE’S REVENUES ($US BILLIONS) 30 25 $ Billions (US) 20 MS OSB AOL 15 Yahoo eBay 10 Amazon Google 5 0 2002 2003 2004 2005 2006 2007 2008e 2009e MS OSB – Microsoft Online Systems Business Annual Calendar Year Revenues Sources: Techviser and Annual Reports 18 e - Analyst Estimates from Yahoo! Finance
  18. 18. AVERAGE ANNUAL REVENUE GROWTH (%) 80.0% 70.0% 60.0% 50.0% 40.0% Past 5 Years 30.0% Next 5 Years 20.0% 10.0% 0.0% Google Amazon Yahoo! Microsoft eBay Source: Yahoo! Finance Oct 2008 19
  19. 19. PROFITABILITY (%) OPERATINGPROFIT/REVENUES 45% 40% 35% 30% 25% 20% Profit Margin 15% 10% Operating Margin 5% 0% Source: Yahoo! Finance Oct. 2008 Based on trailing 12 months from Sept 08, except Microsoft June 08. 20
  20. 20. REASON BEHIND FINANCIAL SUCCESS ONLINE ADVERTISING AND PROMOTION CORPORATE OR MARKETING WEB WEB COMMUNITIES SITE CONDUCTING E-MARKETING
  21. 21. ADWORDS AND ADSENSE
  22. 22. GOOGLE’S SUCCESS Efficient Vast Customer Clever PeopleInnovation* Collaboration Big Visions* Financial Savvy Trusted Brand * Pictures Courtesy Google
  23. 23. GOOGLE STORY
  24. 24. CONCLUSION Realistic, rational, viable business strategy Impact on IT Industry Focus Honest Brand
  25. 25. REFERENCES v Chaffey, D. (2007) “Google case study-covering Google business strategy and technology case”. Available from: (http://www.davechaffey.com/E-commerce-Internet- marketing-case-studies/Google-case-study/) Accessed on 12-11-2009. v Chan, J. (2007) “Google’s Acquisition Strategy” Available from: (http://fishtrain.com/2007/09/13/googles-acquisition-strategy/) Accessed on 12-11-2009 v Dwivedi, J. (2008) “Google’s robust strategy and business model”. Available from: (http://www.iproceed.com/blog/2005/02/googles-robust-strategy-business-model.html) Accessed on 12-11-2009. v Reuters (2009) “Google drives into navigation market”. Available from: (http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-drives-into- navigation-market-1811289.html) Accessed on 13-11-2009 Principles of Marketing by kotler armstrong by prentice hall of india
  26. 26. THANK YOU
  27. 27.  Presentation Prepared By LSPT Students of on the Presentation WeekCall to enquire: 0731-3045876, 99263-70549

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