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Marketing Process

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    Marketing Process Marketing Process Presentation Transcript

    • Chapter 3 Strategic Planning Process in Marketing
    • Objectives of the session
      • Marketing Process
      • Value Delivery Sequence
      • Steps in the Planning Process
      • Marketing Process – Identifying potential marketing opportunities in the environment ,evolve suitable marketing strategies and supervising the implementation of these marketing effort .
    • Marketing Process
      • Traditional View
      • Make the product Sell the product
    • Marketing Process
      • New View
      • Value creation Value delivery
    • Steps in the marketing process
      • Analyzing the Marketing Opportunities
      • Developing Marketing Strategies
      • Planning Marketing Programs
      • Managing the Marketing Effort
    • Steps in the marketing process
      • 1) Analyzing the Marketing Opportunities
      • Market potential
      • Sales
      • Position
      • Organizations that quickly transform marketing opportunities into successful products are called as Virtual Marketing Organizations (VMOs )
    • Steps in the marketing process
      • 2) Developing Marketing Strategies-
      • Product development
      • Product Life cycle Stages
    • Steps in the marketing process
      • 3) Planning Marketing Programs -
      • Marketing Mix- Product
      • Place
      • Promotion
      • Price
      • Budget Allocation
    • Steps in the marketing process
      • 4) Managing the Marketing Effort -
      • Taking necessary steps to control the activities and put them on track.
    • Contents of marketing plan
      • Executive summary
      • Opportunity & issue analysis
      • Marketing strategy
      • Action programs
      • Projected profit or loss
      • Controls
    • Concepts learnt
      • Marketing process
      • Steps in planning process
      • Analyzing market opportunities
      • Developing marketing strategies: as per PLC stage
      • Planning marketing programs
      • Managing the marketing effort
      • Marketing plan