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Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
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Email marketing ver 1.001 [autosaved]

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A simple presentation on email marketing(Not an in depth ppt)

A simple presentation on email marketing(Not an in depth ppt)

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  • Coalition Against Unsolicited Commercial Email
  • Transcript

    • 1. Email Marketing
      Presented By:
      Sachin M<
    • 2. Marketing.
      e-mail marketing.
      Spamming.
      Increasing Deliverability rate.
    • 3. Identifying, Anticipating & Satisfying customer needs profitably.
      4P’s of Marketing: Product.
      Price.
      Place.
      Promotion.
      Types of Marketing: Direct Marketing.
      Drip Marketing.
      Push Marketing.
      Pull Marketing.
    • 4. Email Marketing
      Form of direct marketing which uses electronic mail.
      Every email sent to a potential/current customer is considered as email marketing.
    • 5. Why Email Marketing?
      Critical mass
      Response rates
      Cost saving
      Relationship builder
      Popular Medium
      Measurable results.
      Effective medium
    • 6. Measuring success
      Unsubscribe rate
      Bounce rate
      Unique open rate
      Total open rate
      Clickthrough rate
      Conversion rate
    • 7. Spam
      Unsolicited Commercial Email (UCE)
      Typical spam has a bogus sender address, bogus unsubscribe instructions, and bogus offers
      Ensure recipients don’t misconstrue your message as spam.
      Remind recipients that they’ve given you
      permission to contact them
      Provide an easy way to unsubscribe
      CAUCE
      PACAUCE
    • 8. Choose a great subject line.
      Make it simple & interactive.
      Tell them what to do.
      Signup procedure should be simple.
      Provide opt-in & opt-out options.
      Use clear, direct language.
      Avoid bogus content.
      Focus on your offer.
      Make it readable.
    • 9. Possi+ive aspects
      Relatively low cost of fulfillment.
      Faster campaign deployment.
      Integration.
      Measurable results.
      Ease of personalization.
    • 10. Shortcomings
      Spam
      Deliverability.
      32% of email messages are official SPAM
      15% of permission-based marketing messages are wrongly blocked .
    • 11. Steps to increase Deliverability rate
      Ask your host to enable reverse DNS.
      Setup SPF.
      Setup Domain Keys.
      Sender id
      DNS based Blacklist.
      Email Deliverability Services.
    • 12. Cost Savings due to e Mail Usage among US companies
      As a percentage
      of respondents
    • 13. Revenue Generated through eMail Usage among US companies
    • 14. Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic

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