Email  Marketing<br />Presented By:<br />Sachin M<<br />
Marketing.<br />e-mail marketing.<br />Spamming.<br />Increasing Deliverability rate.<br />
 Identifying, Anticipating & Satisfying customer needs profitably.<br />4P’s of Marketing: Product.<br />                 ...
Email Marketing<br />Form of direct marketing which uses electronic mail.<br />Every email sent to a potential/current cus...
Why  Email  Marketing?<br />Critical mass<br />Response rates<br />Cost saving<br />Relationship  builder<br />Popular Med...
Measuring  success<br />Unsubscribe rate<br />Bounce rate<br />Unique open rate<br />Total open rate<br />Clickthrough rat...
Spam<br />Unsolicited Commercial Email (UCE)<br />Typical spam has a bogus sender address, bogus unsubscribe instructions,...
Choose a great subject line.<br />Make it simple & interactive.<br />Tell them what to do.<br />Signup procedure should be...
Possi+ive  aspects<br />Relatively low cost of fulfillment.<br />Faster campaign deployment.<br />Integration. <br />Measu...
Shortcomings<br />Spam<br />Deliverability. <br />32% of email messages are official SPAM<br />15% of permission-based mar...
Steps to increase Deliverability rate<br />Ask your host to enable reverse DNS.<br />Setup SPF.<br />Setup Domain Keys.<br...
Cost Savings due to e Mail Usage among US companies<br />As a percentage <br />of respondents<br />
Revenue  Generated through  eMail Usage among US companies<br />
Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic<br />
Email marketing ver 1.001 [autosaved]
Email marketing ver 1.001 [autosaved]
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Email marketing ver 1.001 [autosaved]

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A simple presentation on email marketing(Not an in depth ppt)

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  • Coalition Against Unsolicited Commercial Email
  • Email marketing ver 1.001 [autosaved]

    1. 1. Email Marketing<br />Presented By:<br />Sachin M<<br />
    2. 2. Marketing.<br />e-mail marketing.<br />Spamming.<br />Increasing Deliverability rate.<br />
    3. 3. Identifying, Anticipating & Satisfying customer needs profitably.<br />4P’s of Marketing: Product.<br /> Price.<br /> Place.<br /> Promotion.<br />Types of Marketing: Direct Marketing.<br /> Drip Marketing.<br />Push Marketing.<br />Pull Marketing.<br />
    4. 4. Email Marketing<br />Form of direct marketing which uses electronic mail.<br />Every email sent to a potential/current customer is considered as email marketing.<br />
    5. 5. Why Email Marketing?<br />Critical mass<br />Response rates<br />Cost saving<br />Relationship builder<br />Popular Medium<br />Measurable results.<br />Effective medium<br />
    6. 6. Measuring success<br />Unsubscribe rate<br />Bounce rate<br />Unique open rate<br />Total open rate<br />Clickthrough rate<br />Conversion rate<br />
    7. 7. Spam<br />Unsolicited Commercial Email (UCE)<br />Typical spam has a bogus sender address, bogus unsubscribe instructions, and bogus offers <br />Ensure recipients don’t misconstrue your message as spam.<br />Remind recipients that they’ve given you <br /> permission to contact them<br />Provide an easy way to unsubscribe<br />CAUCE<br />PACAUCE<br />
    8. 8. Choose a great subject line.<br />Make it simple & interactive.<br />Tell them what to do.<br />Signup procedure should be simple.<br />Provide opt-in & opt-out options.<br />Use clear, direct language.<br />Avoid bogus content.<br />Focus on your offer.<br />Make it readable.<br />
    9. 9. Possi+ive aspects<br />Relatively low cost of fulfillment.<br />Faster campaign deployment.<br />Integration. <br />Measurable results.<br />Ease of personalization.<br />
    10. 10. Shortcomings<br />Spam<br />Deliverability. <br />32% of email messages are official SPAM<br />15% of permission-based marketing messages are wrongly blocked .<br />
    11. 11. Steps to increase Deliverability rate<br />Ask your host to enable reverse DNS.<br />Setup SPF.<br />Setup Domain Keys.<br />Sender id<br />DNS based Blacklist.<br />Email Deliverability Services.<br />
    12. 12. Cost Savings due to e Mail Usage among US companies<br />As a percentage <br />of respondents<br />
    13. 13. Revenue Generated through eMail Usage among US companies<br />
    14. 14. Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic<br />

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