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A simple presentation on email marketing(Not an in depth ppt)

A simple presentation on email marketing(Not an in depth ppt)

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  • Coalition Against Unsolicited Commercial Email

Transcript

  • 1. Email Marketing
    Presented By:
    Sachin M<
  • 2. Marketing.
    e-mail marketing.
    Spamming.
    Increasing Deliverability rate.
  • 3. Identifying, Anticipating & Satisfying customer needs profitably.
    4P’s of Marketing: Product.
    Price.
    Place.
    Promotion.
    Types of Marketing: Direct Marketing.
    Drip Marketing.
    Push Marketing.
    Pull Marketing.
  • 4. Email Marketing
    Form of direct marketing which uses electronic mail.
    Every email sent to a potential/current customer is considered as email marketing.
  • 5. Why Email Marketing?
    Critical mass
    Response rates
    Cost saving
    Relationship builder
    Popular Medium
    Measurable results.
    Effective medium
  • 6. Measuring success
    Unsubscribe rate
    Bounce rate
    Unique open rate
    Total open rate
    Clickthrough rate
    Conversion rate
  • 7. Spam
    Unsolicited Commercial Email (UCE)
    Typical spam has a bogus sender address, bogus unsubscribe instructions, and bogus offers
    Ensure recipients don’t misconstrue your message as spam.
    Remind recipients that they’ve given you
    permission to contact them
    Provide an easy way to unsubscribe
    CAUCE
    PACAUCE
  • 8. Choose a great subject line.
    Make it simple & interactive.
    Tell them what to do.
    Signup procedure should be simple.
    Provide opt-in & opt-out options.
    Use clear, direct language.
    Avoid bogus content.
    Focus on your offer.
    Make it readable.
  • 9. Possi+ive aspects
    Relatively low cost of fulfillment.
    Faster campaign deployment.
    Integration.
    Measurable results.
    Ease of personalization.
  • 10. Shortcomings
    Spam
    Deliverability.
    32% of email messages are official SPAM
    15% of permission-based marketing messages are wrongly blocked .
  • 11. Steps to increase Deliverability rate
    Ask your host to enable reverse DNS.
    Setup SPF.
    Setup Domain Keys.
    Sender id
    DNS based Blacklist.
    Email Deliverability Services.
  • 12. Cost Savings due to e Mail Usage among US companies
    As a percentage
    of respondents
  • 13. Revenue Generated through eMail Usage among US companies
  • 14. Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic