Identifying, Anticipating & Satisfying customer needs profitably. 4P’s of Marketing: Product. Price. Place. Promotion. Types of Marketing: Direct Marketing. Drip Marketing. Push Marketing. Pull Marketing.
Email Marketing Form of direct marketing which uses electronic mail. Every email sent to a potential/current customer is considered as email marketing.
Why Email Marketing? Critical mass Response rates Cost saving Relationship builder Popular Medium Measurable results. Effective medium
Measuring success Unsubscribe rate Bounce rate Unique open rate Total open rate Clickthrough rate Conversion rate
Spam Unsolicited Commercial Email (UCE) Typical spam has a bogus sender address, bogus unsubscribe instructions, and bogus offers Ensure recipients don’t misconstrue your message as spam. Remind recipients that they’ve given you permission to contact them Provide an easy way to unsubscribe CAUCE PACAUCE
Choose a great subject line. Make it simple & interactive. Tell them what to do. Signup procedure should be simple. Provide opt-in & opt-out options. Use clear, direct language. Avoid bogus content. Focus on your offer. Make it readable.
Possi+ive aspects Relatively low cost of fulfillment. Faster campaign deployment. Integration. Measurable results. Ease of personalization.
Shortcomings Spam Deliverability. 32% of email messages are official SPAM 15% of permission-based marketing messages are wrongly blocked .
Steps to increase Deliverability rate Ask your host to enable reverse DNS. Setup SPF. Setup Domain Keys. Sender id DNS based Blacklist. Email Deliverability Services.
Cost Savings due to e Mail Usage among US companies As a percentage of respondents
Revenue Generated through eMail Usage among US companies
Effectiveness of Marketing Techniques used by US Marketers to drive web-site traffic