Mod fashion adopted new Italian and French styles in part as a reaction to the rural and small-town rockers, who were seen as trapped in the 1950s, with their leather motorcycle clothes and American looks.
Male Mods adopted a smooth, sophisticated look that emphasised tailor-made Italian suits, with narrow lapels, mohair clothes, thin ties, button-down collar shirts, wool or cashmere jumpers.
Mods were very self-conscious and critical, customising ‘existing styles, symbols and artefacts’ such as the Union flag and the Royal Air Force symbol, and putting them on their jackets in a pop art style.
Mary Quant, who invented the miniskirt designs, gave women a ‘retro’ styled addition to mod fashion.
Stuart Hall – “Mod young men accepted the idea that a young woman did not have to be attached to a man, developing new occupations for young women, giving them an income and making them more independent.
Dick Hebdige – “Mods rejected the rocker's rough conception of masculinity, the rockers viewed the pride and obsession with clothes of the Mods as not particularly masculine.”
Suzanne Ferriss – “The emphasis in the mod subculture on consumerism and shopping was the "ultimate affront to male working-class traditions.”
Shari Benstock – “British mods were "worshipping leisure and money... scorning the masculine world of hard work and honest labour" by spending their time listening to music, collecting records and socialising.