The Mods

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The Mods

  1. 1. The Mods
  2. 2. <ul><li>A Mod (Modernist) was a product of working class British youth of the mid-sixties, originally from London and the South East, although it was still around through much of the seventies. </li></ul><ul><li>The Mod boys dressed in suits, neat narrow trousers, and pointed shoes. </li></ul><ul><li>The girls displayed a boyish image. They darkened their eyes and wore their hair short to fit a unisex type of culture. </li></ul><ul><li>Rituals: The Weekend away. In an era when youth didn’t take public holidays, and most lived at home with parents, day trips were frequent. </li></ul><ul><li>Pilgrimages to places such as Brighton and Margate were of importance to part of belonging to the culture. </li></ul><ul><li>Quadrophenia (1979) Trailer - http://youtu.be/RVQXZin5ytI </li></ul><ul><li> </li></ul>
  3. 3. Fashion <ul><li>Mod fashion adopted new Italian and French styles in part as a reaction to the rural and small-town rockers, who were seen as trapped in the 1950s, with their leather motorcycle clothes and American looks. </li></ul><ul><li>Male Mods adopted a smooth, sophisticated look that emphasised tailor-made Italian suits, with narrow lapels, mohair clothes, thin ties, button-down collar shirts, wool or cashmere jumpers. </li></ul><ul><li>Mods were very self-conscious and critical, customising ‘existing styles, symbols and artefacts’ such as the Union flag and the Royal Air Force symbol, and putting them on their jackets in a pop art style. </li></ul><ul><li>Mary Quant, who invented the miniskirt designs, gave women a ‘retro’ styled addition to mod fashion. </li></ul>
  4. 4. Music <ul><li>Through the jazz music of Black America, Mods appeared to distinguish themselves from mainstream society. </li></ul><ul><li>They seemed to be attracted to the ‘cool’ character and elegant clothing possessed by jazz musicians, and strived to imitate their style. </li></ul><ul><li>They hated commercialism and were drawn towards obscurity in their taste of music. </li></ul><ul><li>They preferred the British bands who played a Rhythm & Blues, including The Rolling Stones and The Small Faces. </li></ul><ul><li>Dancehall music was popular. ‘Soul nights’ became a new trend of the late 60s. </li></ul><ul><li>The Who were the most popular band as they also followed a Mod lifestyle. Their violence on stage personified the aggression inherent in the Mod subculture. </li></ul>The Who – ‘Quadrophenia’ album cover The Small Faces
  5. 5. Critics <ul><li>Stuart Hall – “Mod young men accepted the idea that a young woman did not have to be attached to a man, developing new occupations for young women, giving them an income and making them more independent. </li></ul><ul><li>Dick Hebdige – “Mods rejected the rocker's rough conception of masculinity, the rockers viewed the pride and obsession with clothes of the Mods as not particularly masculine.” </li></ul><ul><li>Suzanne Ferriss – “The emphasis in the mod subculture on consumerism and shopping was the &quot;ultimate affront to male working-class traditions.” </li></ul><ul><li>Shari Benstock – “British mods were &quot;worshipping leisure and money... scorning the masculine world of hard work and honest labour&quot; by spending their time listening to music, collecting records and socialising. </li></ul>

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