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Hardlines 2012: So You Don't Have an Army of Online Marketers
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Hardlines 2012: So You Don't Have an Army of Online Marketers


Upcoming talk for Hardlines Dealer Conference 2012

Upcoming talk for Hardlines Dealer Conference 2012

Published in Technology
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  • Some resources (more to follow)Lumber dealers cautious about social media- good examples of how some dealers are using Facebook Casegoods makers: how to cold call via social media – using Facebook, Twitter, and websites to reach out, with links to how Advanced Cabinet Systems does itSocial studies: How to make the most of social media – more tips for using TwitterEverybody loves a local hardware store (’s Appliances Facebook page-’s Appliances reviews on n49 - Retailing Archive - social media retailing can do for your promotion -


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  • 2. Various manufacturers also follow Kuiken Brothersonline; Mulkeen says its a nice way to build thatrelationship. "We show them were trying topromote their products and see what the end usersare interested in. If we see that Trex is focusing on anew color and theyre pushing that on a nationallevel, we need to find a way to tell that storythrough our story so it becomes relevant to thelocal person.- Ryan Mulkeen, quoted in Social studies: How to makethe most of social media
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  • 4. I happened to engage one homeowner who hadasked a question about tearing out carpet andreplacing with wood flooring. That tweet turnedinto a email conversation, then to a phoneconversation and then to directing him to a localdistributor of our products who sold him afloor. Bizarre.- Sam Cobb, “Social Media and Wood Flooring”
  • 5. Try before you fry
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