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Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
Marketing: iPhone vs BlackBerry Group Presentation
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Marketing: iPhone vs BlackBerry Group Presentation

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Counterpart presentation to Apple's iPhone versus RIM's BlackBerry …

Counterpart presentation to Apple's iPhone versus RIM's BlackBerry
pdf www.slideshare.net/sachabrooks/20120531-marketing-paperfinal.

Findings and recommendations from a quantitative survey and qualitative focus group marketing management analysis of iPhone versus BlackBerry product. Presented Spring Quarter 2012.

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  • Q19Select the attributes that you more closely associate with Blackberry
  • Q19Select the attributes that you more closely associate with Blackberry (please select all that apply)
  • Transcript

    • 1. iPhone vs. BlackberryTeam 3Z: Alexandra Brooks, Steve Chaky, Ruben Pedroza, Sharon Singleton
    • 2. We all know the iPhone is more successful than BlackBerry Why?
    • 3. You think you know the realstory…But here is the version thecustomer told us…
    • 4. But first,What was the most importantformula we learned this quarter?
    • 5. 2005 Wants – Gets = Unmet Needs = Opportunity to Make $$$• Calling• Texting - Calling =• Email
    • 6. Fast forward to the Present…
    • 7. 2012 Wants – Gets = Unmet Needs = Opportunity to Make $$$• Calling • Calling• Texting - • Texting = Personalization• Email • Email• Apps• Music• Siri• Game Console• Navigation• Face-time• Camera• Edit Docs• Goto Mtg• Mini PC
    • 8. Let me show you some of thereasons we love the iPhone.
    • 9. iPhone shifted the market withthe App StoreApp Store =
    • 10. Using one of Warren Buffet’s measures of success for a companyROIC, how much more successful was Apple then BlackBerry in2011? A. 12% B. 8.5% C. 5% D. 1.5%
    • 11. Apps: iPhone vs. BlackBerry
    • 12. Customer Survey Results - iPhone• # 1 “LIKE” = App and Usability• Apps = =
    • 13. iPhone Customers
    • 14. What factors influenced yourpurchase of an iPhone?
    • 15. What features do iPhone userswant?
    • 16. Customer Survey Result - BlackBerry• # 1 “DISLIKE” = Limited Apps Selection• Limited Apps = Limited =
    • 17. BlackBerry Customers
    • 18. What factors influenced yourpurchase of an BlackBerry?
    • 19. What features Blackberry users want?
    • 20. • Barack Obama is not the only world leader whos been known to be a huge BlackBerry fan. Whos the other one?
    • 21. Queen Elizabeth
    • 22. How BlackBerry users perceiveBlackBerry
    • 23. How iPhone users perceiveBlackberry
    • 24. • How many apps are available in the BlackBerry App World? A. 60,000 B. 600,000 C. 6,000 D. 600
    • 25. What do iPhone users dislikeabout iPhone?
    • 26. What do BlackBerry usersdislike about BlackBerry?
    • 27. iPhone vs. BlackBerry• BlackBerry Users = Satisfied• iPhone Users = Very Satisfied = Delighted
    • 28. Conclusion So this story of why iPhone is more successful than Blackberry from the customer perspective, because of
    • 29. Question and Answers??

    ×