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INTERACT:

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Transcript

  • 1. INTERACT Use Social Media to Organically Grow Your Web Presence
  • 2. INTERACT TODAY!
    • Check in at RAC
    • #INTERACTsocialmedia
    • @sprydigital and @saburkett
    • Real-time Sharing
  • 3. INTERACT to increase visibility
    • Brand and Plan
    • Build an Audience
    • Engage your Audience
    • Stay Relevant to Retain Audience
  • 4. BRAND and PLAN
    • Extend your Brand
    • Subset of Marketing/Communication Plan
    • Ties to PR Plan
    • Who – What – When – Where - How
  • 5. BRAND and PLAN
    • Logo/Image on SM Site
    • Updated/relevant profile
    • Good Name; easy to remember!
    • Make it easy for people to connect with you!
  • 6.  
  • 7.  
  • 8. WHO are you trying to reach?
    • Understanding Your Customer
    • Demographics
    • Who are you trying to attract?
    • What is their interaction with Social Media?
  • 9.  
  • 10.  
  • 11. What you want to communicate
    • Educating community on local artist
    • Discussions on the theater process
    • Sharing interesting work going on throughout the country
    • Selling should not be primary purpose
  • 12. WHEN you will engage
    • Frequently is best
    • Once or twice a day
    • Not just M-F; Saturday and Sunday very popular!
    • ReTweet or Share as long as relevant
    • Don’t do all at once
  • 13. WHERE to engage
    • Twitter and Facebook is our focus today!
    • Destinations – Foursquare, Yelp
    • LinkedIn for Donors and Board Members!
  • 14.  
  • 15. HOW to Engage
    • Use the right tools!
    • Smart Phones make it easier to stay engaged
    • Link Twitter and Facebook so that one updates the other
    • HootSuite allows scheduled updates
  • 16.  
  • 17. Build an Audience
    • Call to Action on Website
    • Signatures and Newsletters
    • Business Cards
    • Give them reasons to follow
    • Offer Incentives
    • Get Board and Staff involved
  • 18.  
  • 19.  
  • 20. Engage you Audience
    • Interacting is Key
    • Twitter Community is Different than Facebook
    • Listen to Conversations
    • Respond to people
    • Welcome Newcomers
  • 21.  
  • 22. ENGAGE in Twitter
    • Mention people @
    • Research or create relevant searches
    • Use # for key aspects such as #stl
    • Follow interesting groups/people
    • #FF – Favorite Fridays
  • 23. St. Louis Twitter Community
    • @stldaily
    • @GoSTL
    • @SceneSTL
    • @stlCamps
    • @501Connect
    • Your Artists, Vendors, Others of interest
    • @stlpublicradio
    • @InsideSTL
    • @AliveMagSTL
    • @explorestlouis
    • @kevincjohnson
    • @stlmag_arts
    • Each other!
  • 24. FACEBOOK Engagement
    • Pictures are worth a 1,000 words!
    • Highlight people who attend your events and tag them.
    • Use WHY, MOST, WORLD and HOW in titles of posts. – People share these
    • Don’t PROMOTE but ENTICE
    • Post topics people want to talk about
  • 25. Stay RELEVANT and RETAIN
    • Don’t abuse or overuse
    • Encourage FANS and Followers to Share, Talk and Provide Topics
    • Inquire or Ask Questions
    • Be a real person!
    • Continue to respond
  • 26. Questions?
  • 27. Spry Digital, LLC PO Box 191375 SpryDigital.com @sprydigital [email_address] 314-514-5577