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Knowledge visualization for social entrepreneurship

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Presented at the international Conference of Information Visualization 2013 in London. Best paper award.

Presented at the international Conference of Information Visualization 2013 in London. Best paper award.

Published in: Business, Education
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  • 1. Knowledge Visualization for Social Entrepreneurs International Conference Information Visualisation 2013 Knowledge Visualization and Visual Thinking Symposium Sabrina Bresciani & Martin J. Eppler University of St. Gallen Switzerland Martin.Eppler@unisg.ch Sabrina.Bresciani@unisg.ch
  • 2. Agenda Intro & Motivation Visualizing Phases of The Social Enterprise: A Framework • Idea Generation • Idea Refinement • Idea Promotion and Fundraising • Planning • Sales and Instructions • Scaling • Monitoring Implications Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13
  • 3. Intro & Motivation Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 Social Entrepreneurship Information and Knowledge Visualization Framework each phase of the social venturing process requires a different knowledge visualization method
  • 4. Visualizing the Phases of The Social Enterprise: A Framework Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 PHASE Idea Generation Idea Refinement Idea Promotion and Fundraising Planning Sales and Instructions Scaling Monitoring Visual method Hand drawings Templates, i.e. the Business Model Canvas Visual metaphors Timelines Interactive and tangible visualizations Videos, visual storytelling Interactive information visualization Content Key innovative idea Key idea in a business context Benefits of the offering Rollout steps for the development of the idea Benefits of the product and instructions Events and development s Numbers related to the venture’s performance Target audience Entrepreneurs Entrepreneur s and consultants or partners Investors Entrepreneur s co-workers and partners (Potential) customers Public and the media, second-tier investors Managers, investors and the entrepreneurs
  • 5. Visualizing Phases of The Social Enterprise: 1. Idea Generation Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: the key innovative idea (product or service). How it is visualized: with conceptual and/or representational hand drawings. Medium: paper, napkin, flipchart or whiteboard. Target group: the entrepreneur(s).
  • 6. Visualizing Phases of The Social Enterprise: 2. Idea Refinement Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: the key idea in a business context. How it is visualized: with templates, i.e. the Business Model Canvas (Osterwalder & Pigneur, 2011) Medium: Large poster or dedicated software/application. Target group: the entrepreneur(s) and consultants or partners.
  • 7. Visualizing Phases of The Social Enterprise: 3. Idea Promotion and Fundraising Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: benefits of the offering. How it is visualized: with visual metaphors. Medium: slides, poster, brochure, websites. Target group: Investors. The metaphor of soccer for ending polio (Source: Bill and Melinda Gates Foundation)
  • 8. Visualizing Phases of The Social Enterprise: 4. Planning Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: rollout steps for the development of the idea. How it is visualized: with timelines and Gantt charts. Medium: poster, software. Target group: entrepreneur(s), co- workers and partners. Timeline of sustainable IT technology
  • 9. Visualizing Phases of The Social Enterprise: 5. Sales and Instructions Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: benefits of the product and instructions for its use. How it is visualized: with interactive and tangible visualizations. Medium: real life objects, interactive online simulations. Target group: (potential) customers. Interactive visualization with cards: symbols of Happy Card and of Death Card for Microinsurance clients
  • 10. Visualizing Phases of The Social Enterprise: 6. Scaling Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 What is represented: events and developments. How it is visualized: videos, visual storytelling. Medium: social media platforms, videos, presentations. Target group: public and the media, second-tier investors. YouTube video created by Kiva to represent the mechanism of the micro-landing social enterprise and its scaling success
  • 11. Visualizing Phases of The Social Enterprise: 7. Monitoring Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13 A triple bottom line scorecard What is represented: numbers related to the venture’s performance. How it is visualized: charts. Medium: interactive information visualization. Target group: managers, investors and the entrepreneur(s).
  • 12. Implications and Conclusion Knowledge Visualization for Social Entrepreneurs Bresciani & Eppler | IV13  Provide social entrepreneurs a framework for selecting appropriate visualization method for each phase of their social business development (not all visualizations are useful for every purpose) Start transferring the known benefits of IV and KV to social enterprises (social entrepreneurs have an even great need to clearly explain their business mission)  Social entrepreneurs targeting customers with low literacy can communicate the value of their products/services visually to increase understanding
  • 13. Knowledge Visualization for Social Entrepreneurs International Conference Information Visualisation 2013 Knowledge Visualization and Visual Thinking Symposium Sabrina Bresciani & Martin J. Eppler University of St. Gallen Switzerland Martin.Eppler@unisg.ch Sabrina.Bresciani@unisg.ch

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