Success StoryIntegrated Cloud and Enterprise Mobility Solution for a Global Retailer                                      ...
The Client                                                                         The NeedTriumph International is a lead...
Sabre designed and developed the ‘RetailSuite’, a Cloud application       Sales staff can also record lost sales opportuni...
Value Delivered   The Cloud application introduced to the client gives them considerable          "The Loyalty and CRM pl...
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Retail Loyalty Solution powered by NFC

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NFC powered, mobile-cloud retail loyalty solution.

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Retail Loyalty Solution powered by NFC

  1. 1. Success StoryIntegrated Cloud and Enterprise Mobility Solution for a Global Retailer www.sabretch.com Developed on
  2. 2. The Client The NeedTriumph International is a leading global retailer of high priced lingerie with With a large number of boutiques spread across a wide geographicallyheadquarters in Germany. Triumph Sri Lanka has operated a retail chain dispersed locations and a customer base that consists of multiplefor close to a decade and primarily consists of collection of main boutiques, demographical segments Triumph needed a way of gaining better salessituated at key shopping hubs and geographically dispersed satellite data and consumer insight. As to date Triumph did not have a loyaltyboutiques. program and was looking to introduce a scheme to its most valued customers. The Solution 2
  3. 3. Sabre designed and developed the ‘RetailSuite’, a Cloud application Sales staff can also record lost sales opportunities on the mCRmthat is available on a Software as a Service (SaaS) model which helps application. (i.e – where a customer decides to make a purchasemanage loyalty campaigns. The application utilizes the Amazon EC2 but the right size, colour or style is unavailable) This givesInfrastructure as a Service with the elasticity needed to scale up and Triumph the ability to recover the sale when the right itemdown as required. The application is capable of integrating with Mobile becomes available by offering the customer a voucher via emailphones and third party POS systems. or SMS; all facilitated by the RetailSuite.To maximize the effectiveness at customer contact points, a mobile The web application provides extensive BI capabilities enablingCRM (mCRM) application was introduced to run on sales personnel’s Triumph to gain insight in to customer buying behavior, segmentNFC (Near Field Communications) mobiles. Each loyalty customer is its customers and tailor make marketing messages accordingly.given an NFC card and can be read by the sales person’s mobile torecord transaction and customer information. This information istransmitted to the RetailSuite. 3
  4. 4. Value Delivered The Cloud application introduced to the client gives them considerable "The Loyalty and CRM platform is an extremely versatile flexibility through its ‘Pay-as-you-go’ scheme, minimizing the requirement of marketing tool for us. It has put us on a path to achieve a level of capital expenditure. Yet, it offers unparalleled business value by the intimacy with our customers that we could only dream of in the integration with the POS systems and Mobiles. past. Increased sales through direct mechanisms like ‘Lost sales recovery’ and customer specific campaigns bringing more customers to the store. Combining mobile technology with an Application hosted in the Cloud gives critical information to all those who need it within a Increase sales and stock movement through better understanding of customer preferences recorded by the mCRM. few mouse clicks away. The ‘Lost Sale Recovery’ option, and targeted message sending capabilities are also unique, and has Direct Brand connectivity with customers – ability to send personalized messages that’ll match with individual preferences, leading to increased the potential to deliver incredible value to customers and repeat purchase and brand equity company alike, if implemented properly.” Country Manager – Triumph Sri LankaThe solution went on to become a finalist at the 2009 NFC Forum GlobalCompetition A subsidiary of United Kingdom Sri Lanka Contact UsDigital Sabre Solutions Ltd Sabre Technologies Email: contact@sabretch.com 48-54 Charlotte Street 752 Orion IT Park Tel: ++94 11 44768800| +94 77 2364597 London W1T 2NS Colombo 09 www.sabretch.com

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