The Home Depot

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Home Depot marketing plan

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The Home Depot

  1. 1. The Home Depot<br />John Sabo<br />
  2. 2. Background<br />Founded in 1978<br />Largest home improvement retailer in the United States<br />Several reputable exclusive brands ( BEHR paint, Martha Stewart Living)<br />Store locations in all 50 states( as well as Guam, Puerto Rico, Canada, China, and Mexico)<br />
  3. 3. Pros<br />Exclusive Brands<br />Largest store in home improvement<br />Large customer base<br />Wide area of store locations<br />
  4. 4. Areas to Improve<br />Attracting new customers<br />Attracting other demographics<br />Setting themselves apart from competitors<br />Effectively use social media<br />Create a PR buzz<br />
  5. 5. What to Do<br />The Home Depot is the best in the business and they need to let people know it.<br />Show potential customers why they are the best.<br />Get potential customers to choose The Home Depot, instead of the closest hardware store.<br />
  6. 6. Marketing Plan<br />Become more involved on Facebook to get younger market involved. (Tips, sales, instructional video clips, etc.)<br />Big Ten Challenge to attract college students business, create positive PR.<br />Advertise to new target markets<br />
  7. 7. Facebook<br />Use facebook page to show what Home Depot has to offer<br />Advertise products<br />Offer instruction “how to” videos<br />Offer helpful home improvement tips <br />
  8. 8. Big Ten Challenge<br />Hold “Big Ten Challenge” and have schools raise money for a charity of their choice. The winning school gets a free library renovation by The Home Depot<br />Go to each school on a game day to promote the fundraiser.<br />Gets name out to the students, and the general public.<br />
  9. 9. Advertise<br />On top of the “Big Ten Challenge” promotions send ads out to the areas surrounding the universities.<br />Show them what theyre hearing so much about<br />Offer great deals to get the potential customers used to shopping at The Home Depot<br />
  10. 10. Measurements<br />Measure how effective the advertising strategies were by measuring sales.<br />Compare sales numbers in the targeted college towns to numbers from previous years.<br />Ask customers to take a survey to indicate how many first time shoppers are being attracted<br />

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