Your SlideShare is downloading. ×
The Home Depot
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

The Home Depot

791
views

Published on

Home Depot marketing plan

Home Depot marketing plan


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
791
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. The Home Depot
    John Sabo
  • 2. Background
    Founded in 1978
    Largest home improvement retailer in the United States
    Several reputable exclusive brands ( BEHR paint, Martha Stewart Living)
    Store locations in all 50 states( as well as Guam, Puerto Rico, Canada, China, and Mexico)
  • 3. Pros
    Exclusive Brands
    Largest store in home improvement
    Large customer base
    Wide area of store locations
  • 4. Areas to Improve
    Attracting new customers
    Attracting other demographics
    Setting themselves apart from competitors
    Effectively use social media
    Create a PR buzz
  • 5. What to Do
    The Home Depot is the best in the business and they need to let people know it.
    Show potential customers why they are the best.
    Get potential customers to choose The Home Depot, instead of the closest hardware store.
  • 6. Marketing Plan
    Become more involved on Facebook to get younger market involved. (Tips, sales, instructional video clips, etc.)
    Big Ten Challenge to attract college students business, create positive PR.
    Advertise to new target markets
  • 7. Facebook
    Use facebook page to show what Home Depot has to offer
    Advertise products
    Offer instruction “how to” videos
    Offer helpful home improvement tips
  • 8. Big Ten Challenge
    Hold “Big Ten Challenge” and have schools raise money for a charity of their choice. The winning school gets a free library renovation by The Home Depot
    Go to each school on a game day to promote the fundraiser.
    Gets name out to the students, and the general public.
  • 9. Advertise
    On top of the “Big Ten Challenge” promotions send ads out to the areas surrounding the universities.
    Show them what theyre hearing so much about
    Offer great deals to get the potential customers used to shopping at The Home Depot
  • 10. Measurements
    Measure how effective the advertising strategies were by measuring sales.
    Compare sales numbers in the targeted college towns to numbers from previous years.
    Ask customers to take a survey to indicate how many first time shoppers are being attracted