Background Founded in 1978 Largest home improvement retailer in the United States Several reputable exclusive brands ( BEHR paint, Martha Stewart Living) Store locations in all 50 states( as well as Guam, Puerto Rico, Canada, China, and Mexico)
Pros Exclusive Brands Largest store in home improvement Large customer base Wide area of store locations
Areas to Improve Attracting new customers Attracting other demographics Setting themselves apart from competitors Effectively use social media Create a PR buzz
What to Do The Home Depot is the best in the business and they need to let people know it. Show potential customers why they are the best. Get potential customers to choose The Home Depot, instead of the closest hardware store.
Marketing Plan Become more involved on Facebook to get younger market involved. (Tips, sales, instructional video clips, etc.) Big Ten Challenge to attract college students business, create positive PR. Advertise to new target markets
Facebook Use facebook page to show what Home Depot has to offer Advertise products Offer instruction “how to” videos Offer helpful home improvement tips
Big Ten Challenge Hold “Big Ten Challenge” and have schools raise money for a charity of their choice. The winning school gets a free library renovation by The Home Depot Go to each school on a game day to promote the fundraiser. Gets name out to the students, and the general public.
Advertise On top of the “Big Ten Challenge” promotions send ads out to the areas surrounding the universities. Show them what theyre hearing so much about Offer great deals to get the potential customers used to shopping at The Home Depot
Measurements Measure how effective the advertising strategies were by measuring sales. Compare sales numbers in the targeted college towns to numbers from previous years. Ask customers to take a survey to indicate how many first time shoppers are being attracted