keeping up: new, new,
new things online
Stephen Blyth
Presentation to Unitec Graduate Diploma in Not for Profit Management
programme “Stakeholder communication and image management” course
19 October 2007

It’s messy!!
www.flickr.com/photos/thirdrail/

my time online
creating 5%
commenting,
20%
conversing
reading,
75%
watching,
listening

What I’ll cover....
New media online:
• Blogging
• Video sharing, eg You Tube
• Audio, eg podcasting
• Social networking sites, eg myspace,
facebook

Blogging
From www.wikipedia.org
“A blog (a portmanteau of web log) is a website where entries are written in chronological
order and commonly displayed in reverse chronological order. \"Blog\" can also be used as a
verb, meaning to maintain or add content to a blog.
Many blogs provide commentary or news on a particular subject; others function as more
personal online diaries. A typical blog combines text, images, and links to other blogs, web
pages, and other media related to its topic. The ability for readers to leave comments in an
interactive format is an important part of many blogs.”
Blogs can be written by:
• individuals or groups
• organisational - internal or external
• members, clients, service users

Video sharing
Definition:
A website where users can upload, view and share video clips.
Hosting of video clips is free, though advertising is generally present.
It is possible to set up privacy settings so that only selected people can view clips, or
any visitor.
Services available include:
• www.youtube.com
• http://video.google.com

Podcasting
From www.wikipedia.org
A podcast is a digital media file, or a related collection of such files, which is distributed
automatically over the Internet using syndication feeds for playback on portable media
players and personal computers.
Podcasting is just one way of making audio available. Options
include:
• on demand files using RealPlayer, Windows Media, mp3
• downloadable mp3 files (eg save target as)

Social networks
From www.wikipedia.org
Online social networks focus on the building and verifying of online social networks for
communities of people who share interests and activities, or who are interested in exploring
the interests and activities of others.
The main types of social networking services are those which contain directories of some
categories (such as former classmates), means to connect with friends (usually with self-
description pages), and recommender systems linked to trust.
Most social network services are primarily web based and provide a collection of various
ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing,
blogging, discussion groups, and so on.
Popular examples include:
• myspace
• bebo
• Facebook

The new, new online
world is...
Participatory, interactive
About linking and connecting with others
Creative and more than just text
No longer reliant on people setting up their own
website (ie needing heavy duty technical skills)
Fast changing
Increasingly reliant on broadband

Discuss pitfalls,
benefits, side effects