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Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
Getting a great website for your organisation workshop
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Getting a great website for your organisation workshop

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  • http://www.flickr.com/photos/designwallah/

    Monument To Construction Workers, Toronto

    Manage a building - Plumber -


  • Webalize statistics
  • Webalizer statistics
  • Google Analytics statistics package





  • At times there can be a gulf. Particularly if you're working with technically minded folk, poor communicator. Even using the same words doesn't guarantee mutual understanding.

    Things to look for in a designer:
    understanding your whole organisational goals
    not throwing functions at you – avoiding the dancing bear syndrome
    thinking ahead to maintenance and updates – making it all clear
    know how to give you feedback about your mad ideas



  • Outline of process – there is no one way

    Why is this important?
    cost of rectifying changes increase each step you take
    avoid frustration

  • Being a good client:
    timeliness
    let designer be a designer
    knowing how to give good feedback – ties into brief/ objectives described above (see Boag)
    invest time and priority it requires.

  • Editing using Taco Edit, then uploading via FTP using CuteFTP
  • Editing using Taco Edit, then uploading via FTP using CuteFTP
  • Screenshot of Adobe Contribute (an alternative to Dreamweaver)
  • Editing using Drupal content management system, create page.





  • Checking broken links, using Integrity. Other software includes: Xenu’s Link Sleuth,


  • Creative Commons enables intentional sharing of website content - www.creativecommons.org.nz

  • You’re probably described as owner, project sponsor, buck stops here.... you can’t do all this, nor probably can your staff.

    Paul Boag suggests the following:
    Visionary
    Advocate
    Evangelist
    Content guardian
    Project coordinator
    Referee

  • Share number action

  • Transcript

    1. Getting a great website for your organisation Stephen Blyth ER training workshop Whanganui-a-Tara Wellington 24 June 2010
    2. What we’ll cover today.... 1. Defining objectives, audiences and measuring success 2. Commissioning a website: written brief and decision-making criteria 3. Working with designers and developers 4. Choosing a tool to edit your website 5. All aspects of quality assurance 6. Putting it all together common knowledge
    3. 1. Defining objectives, audiences and measuring success To set objectives you need to answer these types of fundamental questions: Why does the website exist? What is it trying to achieve? Your audience needs to be define in some detail: What are the main target group or groups of people who benefit from your products, tools, or services? What are your secondary audiences? Group or groups that may find your project useful, but are not your primary audience. common knowledge
    4. Recap on statistics 1.Unique visitors 2.Page views, most popular pages 3.Time spent on pages, longest visited pages 4.Document downloads 5. Keywords 6. Traffic sources common knowledge
    5. Other stats, feedback 1.Incoming links, eg Google link search 2.Other metrics, eg number of comments, conversions (donations, actions), email newsletter, sign-ups, poll responses  3.Unsolicited feedback 4.User survey 5.Other ideas? Hints: watch spike after activity. common knowledge
    6. Exercise 1: Report for your board or committee Describe the contents of the report you’d present to your board, committee or CEO to give an accurate figure idea of the success of your website. Select as many indicators as are relevant. What about: trends? historical comparison? Be prepared to explain why? common knowledge
    7. 2. Commissioning a website: a brief Always have a brief, even for a small project Refer to it at crucial stages Concisely detail the features you need, and any technical constraints, software and/or functionality that must be included (eg payment processing) Insist on standards based design: accessible and well coded Include background information, timescales & expectations For small websites, include a basic site map Ideally, get a techie to help you write it (adapted from Jason King presentation to Making Links Conference, Melbourne 2008) common knowledge
    8. 2. Commissioning a website: typical steps Update goals/ purpose, review audiences, discuss on any features Decide on selection team and process Prepare a written brief and invite companies or individuals to respond Consider responses and decide on eligible ones Run an interview, conduct referee checks, site visit Final assessment and crunch-time Reach agreement or contract (especially around timeframes) Begin design process Launch new website Review website Start again common knowledge
    9. 2. Commissioning a website: typical steps Update goals/ purpose, review audiences, discuss on any features Decide on selection team and process Prepare a written brief and invite companies or individuals to respond Consider responses and decide on eligible ones Run an interview, conduct referee checks, site visit Final assessment and crunch-time Reach agreement or contract (especially around timeframes) Begin design process Launch new website Review website Start again common knowledge
    10. 4. DIFFERENCES OVER DESIGN 3. Working with designers and developers Design by committee leads to uninspiring mediocre design. The key to success is getting all parties to agree (from Website design begins. The to a process before owner’s manual (2009) by Paul Boag following order of events works well.
    11. (from Scratchmedi a website, London, UK)
    12. Wrong type of feedback Right type of feedback “I hate the black and red colors. Use pink “I’m not sure our female users will like those instead.” masculine, aggressive colors.” “The layout is all wrong. Move the inquiries to “Our main business objective is to generate the top of the page, and make it bigger.” more inquiries. I think we need more emphasis on that.” “Make the logo bigger.” “We’re a new company, and we need people to remember us. Can you place more emphasis on branding us strongly?” It’s the website manager’s role to identify problems. The designer should propose the solution. If you solve the problem, then the designer doesn’t get to understand the underlying issues and can’t propose alternative solutions. Failing to maintain this distinction undermines your relationship with the designer and wastes money. You should pay a designer for their knowledge of design principles, not just their ability to manipulate pixels. Most designers have an extensive knowledge of color theory, grid systems, visual hierarchy, and many other aspects of design. By getting heavily involved in the detail of design, you’re paying them to do nothing! The designer needs to recognize your superior understanding of the business (from requirements and sector. Website In turn, you need to rec- owner’s ognize the designer’s skills manual in the principles of good design. Design should be a (2009) by collaborative process, and Paul nowhere is this more im- Boag portant than when you’re
    13. 4. Choosing a tool to edit your website Generalising, three are types of underlying ways of creating website: Static - hand coding, Dreamweaver, NVUkompozer Dynamic - content management systems, eg Google sites Hybrid - website builder, eg Google Sites, Weebly Without HTML there would be no websites. common knowledge
    14. Step 1: Edit HTML file
    15. Step 1: Edit HTML file Step 2: Transfer file to server
    16. 5. Choosing a tool to edit your website Static website: Pros Content management system: Pros Quick and cheap Easy to update website pages Any web hosting workings, so you may Good integration with web 2.0 tools be able to get something very cheap Content is in a database so it’s Static website: Cons portable to other systems Updates require more steps or software Many, free open source choices Changing the design is difficult, almost a Many, many developers complete redo of site Content management system: Cons Does not easily support web 2.0 tools (eg More specific website hosting blogging, galleries) packages required More expensive developer time, more upfront cost/ time Increased risk of hacking common knowledge
    17. Exercise 3: Report card on website updating tools Everyone at table do the best you can to describe the tools you use to update your website, eg static, CMS, online tool. Report card (A, B, C, D, E, F) Ease of use Speed Multiple authors Technical knowledge required to update Technical knowledge required to create website Ability to incorporate interaction, multimedia Others Be prepared to summarise your report card. common knowledge
    18. 5. All aspects of quality assurance Fresh content: regular updates, written for the web and search engines Can all people use the website: usability testing, accessibility testing, load times, browser and device compatibility Website hosting: reliable, good support Website security: patches, back-up, Keeping track: recording passwords, domain name renewal, etc Policies: privacy, moderation, copyright/ creative commons Periodic reviews: user survey, external expert review. common knowledge
    19. !"#$%&'()*+,*-./0.#*1.232#(#.% 3& 45% 79’* :’@% +% % , <</ ! " #$ & $%’’’’’’’’’’’’’’’’’’’’’’’’’’’’’( )* ++# +’’’’’’’- . / # , )’’’’’’’’0 % #% 1’2 $ 3& 45% $ % , ’6’7/ , ’1% ;%<<’:& 45% $ ’ % , ’= 8/ # & * & ’* :$ , )9’* ’. % % 0 % >)9’$ ’. * , $ % * ?)9 (from “Pragmatic Innovation: An Integrated Approach to Online Social Marketing and Fundraising” presentation by Alan Gunn, Aspiration (USA))
    20. Online Communications Production Calendar from “Confessions of a social media campaigner” presentation by Carie Lewis, Humane Society (USA), April 2009
    21. common knowledge
    22. Keeping track Domain name control panel login Domain name renewal date (put in your diary!) Web hosting control panel login FTP details CMS logins Third-party website logins (Google Analytics etc) Contract and support details (adapted from Jason King presentation to Making Links Conference, Melbourne 2008) common knowledge
    23. common knowledge
    24. common knowledge
    25. 6. Putting it all together for a refresh or new website Set some measurable goals and define the audience Research: statistics, hear from users (eg survey, interviews), list all content Write personas or use scenarios Decide on features Put a brief together (even a short one) Kick off design/ development Test website, including with some users Write content Do some more testing Launch and begin promoting website Maintenance plan in place, keep listening to visitors, monitoring common knowledge
    26. 7. Roles, roles, roles Web project manager Web page engineer (xhtml, css, JavaScript, Ajax) Account executive Database administrator Quality assurance tester Web systems expert or webmaster Usability lead and Information architect Site production lead Art director HTLM page coder Web graphic designer Site editor Interactive designer (Flash, Site copywriter JavaScript, Ajax) Content domain expert (content Media specialist (photography, coordination, research) illustration, audiovisual, Adobe Flash) Web technology lead Web application programmer (.Net, from Web Style Guide, 3rd Edition Java, php/Perl, Ruby) (2009) by Lynch and Horton common knowledge
    27. Credits Photos (under creative commons licence from flickr) Monument To Construction Workers, Toronto by designwallah Keep calm and carry on by freakgirl, r-y-d-a, adambowie, dsprch Handouts TechSoup (USA) - www.techsoup.org ICT Hub Knowledgebase (UK) - www.icthubknowledgebase.org.uk Advice and input Jason King, www.kingjason.co.uk Nathan Donaldson, Boost New Media Mike Osborne, AccEase common knowledge
    28. Get in touch: stephen@commonknowledge.net.nz www.commonknowledge.net.nz ph 021 0325177

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