Market survey sabin pptx

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Market survey sabin pptx

  1. 1. Submitted by Sabin sadasivanRoll no 26Second semester MBASubmitted to Sudeep chandramanaHead of the department of macfast
  2. 2. market survey to find out the sources through which people come across thenew advertisement for the following products:a) shampoo b. mosquito repellent c. Fertilizer d. rat poisonb) survey will be benefical in finding out media through which people get to knowabout the productc) the consumption pattern of the people
  3. 3. shampoo Mosquitorepellentfertilizers Rat poisonSources ofadvertisementand newsabout theproductTelevisionadvertisement,friendsTelevisionadvertisement,retailersKrishi bhavan ,Kissan callcenter,retailersretailerproducts Pantene,sunsilk,Goodnight,mortein ,all out100 100, 500500
  4. 4. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: soophi basheerb. Age: 22 yrs
  5. 5. c. Sex: Male Femaled. location vattakkudiyil(H) pallarimangalam p.o kothamangalam,e. Occupation: sales manager of melam curry powder•Which of the following product do you ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendsorganization (super retail store)
  6. 6. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: manoj mb. Age: 22 yrs
  7. 7. c. Sex: Male Femaled. location vandiperiyar, idukkie. Occupation : student•Which of the following product do you consume?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  8. 8. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: kiran p jb. Age: 26 yrs
  9. 9. c. Sex: Male Femaled. location: nagampadam, kottayame. Occupation: business man•Which of the following product do you consume?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  10. 10. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: sandeep k.sb. Age: 30 yrs
  11. 11. c. Sex: Male Femaled. Location meenachin P.O palae. Occupation : accountant at Labour India publication•Which of the following product you use consume ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  12. 12. I, Sabin Sadasivan a student of macfast college, of MBA course of MG University, would like to ask a fewquestions as a part of my marketing project. I request you tokindly answer them honestly and accurately for the marketsurvey. I assure you that the information given by you will bekept extremely confidential. The information provided by youwill be kept strictly confidential and will be used only foracademic purpose only. Thanking you in advance for yourcooperation.Customer Personal Data:•Name: abin francisb. Age: 25 yrs
  13. 13. c. Sex: Male Femaled. Location marangattupilly P.O kottayame. Occupation student•Which of the following product do you consume?a.Shampoo b . Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  14. 14. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: anil p manib. Age: 40 yrs
  15. 15. c. Sex: Male Femaled. Location palakkade. Occupation market manager at innovation experience•Which of the following product do you consume ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  16. 16. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: ann maryb. Age: 25 yrs
  17. 17. c. Sex: Male Femaled. Location Kuninji P.O ,Idukkie. Occupation housewife•Which of the following product do you ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  18. 18. I, Sabin Sadasivan a student of macfast college , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: kichu anilb. Age: 25 yrs
  19. 19. c. Sex: Male Femaled. locatione. Occupation•Which of the following product do you consume ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  20. 20. I, Sabin Sadasivan a student of macfast college , of MBA courseof MG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: bijoy mathewb. Age: 26 yrs
  21. 21. c. Sex: Male Femaled. Location cherpunkal kottayame. Occupation student•Which of the following product do you consume ?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about theproduct news and advertisement ?Television newspaper retailer friendorganization retailers
  22. 22. I, Sabin Sadasivan a student of macfast colleg , of MBA course ofMG University, would like to ask a few questions as a part of mymarketing project. I request you to kindly answer them honestly andaccurately for the market survey. I assure you that the information givenby you will be kept extremely confidential. The information provided byyou will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name:manu .pb. Age: 33 yrs
  23. 23. c. Sex: Male Femaled. Location Ernakulame. Occupation sales person•Which of the following product do you consume?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about the product news andadvertisement ?Television newspaper retailer friendorganization
  24. 24. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,would like to ask a few questions as a part of my marketing project. I request you tokindly answer them honestly and accurately for the market survey. I assure you thatthe information given by you will be kept extremely confidential. The informationprovided by you will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:•Name: Anjana Mb. Age: 24 yrs
  25. 25. c. Sex: Male Femaled. Location Ettumanoore. Occupation Teacher•Which of the following product do you consume?a. Shampoo b. Mosquito repellent c. Fertilizerd. Rat poison•As a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  26. 26. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,would like to ask a few questions as a part of my marketing project. I request you tokindly answer them honestly and accurately for the market survey. I assure you thatthe information given by you will be kept extremely confidential. The informationprovided by you will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:Name: anju eapenb. Age: 29 yrs
  27. 27. c. Sex: Male Femaled. Location Thrissure. Occupation government employeeWhich of the following product do you consume ?Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  28. 28. I, Sabin Sadasivan a student of macfast college , of MBA course of MGUniversity, would like to ask a few questions as a part of my marketing project. Irequest you to kindly answer them honestly and accurately for the market survey. Iassure you that the information given by you will be kept extremely confidential. Theinformation provided by you will be kept strictly confidential and will be used only foracademic purpose only. Thanking you in advance for your cooperation.Customer Personal Data:Name tom .k. georgeb. Age: 23 yrs
  29. 29. c. Sex: Male Femaled. Location Thellakom P.O ,kottayame. Occupation studentWhich of the following product do you consume?Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  30. 30. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MGUniversity, would like to ask a few questions as a part of my marketing project. Irequest you to kindly answer them honestly and accurately for the market survey. Iassure you that the information given by you will be kept extremely confidential. Theinformation provided by you will be kept strictly confidential and will be used only foracademic purpose only. Thanking you in advance for your cooperation.Customer Personal Data:Name: tony thomasb. Age: 30 yrs
  31. 31. c. Sex: Male Femaled. Location Ernakulame. Occupation AccountantWhich of the following product do you consume?Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  32. 32. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MGUniversity, would like to ask a few questions as a part of my marketing project. Irequest you to kindly answer them honestly and accurately for the market survey. Iassure you that the information given by you will be kept extremely confidential. Theinformation provided by you will be kept strictly confidential and will be used only foracademic purpose only. Thanking you in advance for your cooperation.Customer Personal Data:a.Name: prince jacobb. Age: 35 yrs
  33. 33. c. Sex: Male Femaled. Location thiruvallae. Occupation EntrepeneurWhich of the following product do you consume ?Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  34. 34. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,would like to ask a few questions as a part of my marketing project. I request you tokindly answer them honestly and accurately for the market survey. I assure you thatthe information given by you will be kept extremely confidential. The informationprovided by you will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:Name: sajan johnb. Age: 35yrs
  35. 35. c. Sex: Male Femaled. Location kottayame. Occupation government employeeWhich of the following product do you consume ?a.Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  36. 36. I, Sabin Sadasivan a student of macfast colleg , of MBA course of MG University,would like to ask a few questions as a part of my marketing project. I request you tokindly answer them honestly and accurately for the market survey. I assure you thatthe information given by you will be kept extremely confidential. The informationprovided by you will be kept strictly confidential and will be used only for academicpurpose only. Thanking you in advance for your cooperation.Customer Personal Data:Name: shyam philipb. Age: 23 yrs
  37. 37. c. Sex: Male Femaled. Location kottayame. Occupation government employeeWhich of the following product do you consume?Shampoo b. Mosquito repellent c. Fertilizerd. Rat poisonAs a customer from which sources did you come to know about the product newsand advertisement ?Television newspaper retailer friendorganization
  38. 38. THE MARKET SURVEY CONDUCTED WAS AMONG PEOPLE INDIFFERENT LOCATION WHICH WAS HELPFUL IN KNOWINGTHE SOURCES OR MEDIA THROUGH WHICH THE PEOPLEGET TO KNOW ABOUT THE PRODUCT . FROM THESURVEY(IN THE CASE OF SHAMPOO, RAT POISON ANDMOSQUITO REPELLENT) WE ARE ABLE TO KNOW THATPEOPLE GET TO KNOW ABOUT THE PRODUCT MOSTLY ISTELEVISION ADVERTISEMENT, THEN COME TO PEOPLE TOPEOPLE COMMUNICATION AND ALSO THE RETAIL OUTLET.FERTILIZER PRODUCT NEWS OR ADVERTISEMENT WASCOMMUNICATED THROUGH KISSAN CALL CENTERS ,KRISHIBHAVAN AND RETAIL OUTLETS .conclusion
  39. 39. SO WITH THIS TYPE OF SURVEYS COMPANIES CAN FOCUSON WHICH MEDIA SHOULD BE USED FOR EFFECTIVEADVERTISING OF A PRODUCT. DIFFERENT PRODUCTSREQUIRE DIFFERENT MEDIA OF ADVERTISEMENT. FOREXAMPLE JEWELLARY ADVERTISEMENT MOSTLY TAKE PLACETHROUGH TELEVISION AND NEWSPAPER ADVERTISEMENTTHE MOST POPULAR MEDIA AMONG YOUNGER ISTELEVISION AND PEOPLE TO PEOPLE ADVERTISEMENT ,ANOTHER RISING TREND IS THE INTERNET MEDIA WHICHCAN BE USED FOR ADVERTISEMENT. AS INDIANPOPULATION IS A YOUNG POPULATION WHERE THE MAJOROF THE POPULATION BELOW 35 YEARS OF AGE.

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