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To introduce the DS brand to the Chinese market and build its image as a chic and stylish car manufacturer, DS chose ELLE China as its media partner for its 1st wave of communication.
ELLE offered a vast and integrated 360° multi media campaign organised in 3 phases: a photo shoot in Paris, Paris Fashion Week attendance and ELLE Style Awards*sponsorship.
*ELLE Style Awards: The ELLE Style Awards is an internationally renowned annual fashion event. ELLE Style Awards are awarded to the most exceptional people and to the most outstanding products in fashion, art, culture and show business.