Business Information Universe Module 2: Seeking for business information – Web-based information resources Part E: Markets, marketing and international trade information International Summer School on Information Literacy, funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science , Jagiellonian University Krak o w, Poland [email_address] , [email_address]

Markets, marketing and international trade information encompasses: information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc. information about industries, market sectors and market share of a brand, firm, product information about market research, marketing, advertising, promotion, etc. information about international trade, exports/imports

information about markets – local, national, international, global – background, people (demographics, consumer behavior, income), economic indicators and statistics, etc.

information about industries, market sectors and market share of a brand, firm, product

information about market research, marketing, advertising, promotion, etc.

information about international trade, exports/imports

Markets, marketing and international trade information (I): National markets – countries and their economies country background geography, climate, environment, natural resources, etc. government, administration, political system people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc. culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems

National markets – countries and their economies

country background

geography, climate, environment, natural resources, etc.

government, administration, political system

people – demographics, population, age structure, geographical distribution (urban? rural?), ethnic groups, family income and consumption, etc.

culture, tradition, religion, ethics and values, lifestyle, healthcare, social problems

Markets, marketing and international trade information (II): country economy economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc. industries – structure and characteristics international trade – exports/imports, balance of trade, trade partners

country economy

economy basics – type of economy, level of development, unique areas of specialization, major economic events, currency, fiscal year

national accounts, indicators and statistics – GDP, inflation rates; labor force, unemployment; budget, investment, public debt; risk; etc.

industries – structure and characteristics

international trade – exports/imports, balance of trade, trade partners

Markets, marketing and international trade information (III): country infrastructure and technology communications (internet, phones, radio, TV) transportation (airports, railways, roads, etc.) country legal system advertising regulations copyright and intellectual property regulations fiscal policy, taxes labor laws patents, standards, trademarks

country infrastructure and technology

communications (internet, phones, radio, TV)

transportation (airports, railways, roads, etc.)

country legal system

advertising regulations

copyright and intellectual property regulations

fiscal policy, taxes

labor laws

patents, standards, trademarks

Countries’ background – finding local search tools Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/ European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_engines/ Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/

Search Engine Colossus – International Directory of Search Engines http://www.searchenginecolossus.com/

European Search Engines, Directories and Lists http://www.netmasters.co.uk/european_search_engines/

Baltic Sea States – Web directory for the Baltic Sea region and Eastern Europe http://bibl.sh.se/baltic/

Official sources offered by international organizations EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad=portal&_schema=PORTAL OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_33844430_1_1_1_1_1,00.html the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htm the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0 the World Bank Group – Doing Business : http://www.doingbusiness.org/

EU – Eurostat: http://epp.eurostat.ec.europa.eu/portal/page?_pageid=1090,30070682,1090_33076576&_dad=portal&_schema=PORTAL

OECD: http://www.oecd.org/countrieslist/0,3351,en_33873108_33844430_1_1_1_1_1,00.html

the International Monetary Fund: http://www.imf.org/ http://www.imf.org/external/country/index.htm

the World Bank – Countries & Regions: http://go.worldbank.org/9FV1KFE8P0

the World Bank Group – Doing Business : http://www.doingbusiness.org/

Official sources offered by national authorities CIA – The World Factbook: https://www.cia.gov/library/publications/the-world-factbook/index.html Chambers of commerce and industry: World Chambers Network http://www.worldchambers.com/default.asp National statistical offices: ISI – International Statistical Institute – Directory of Official Statistical Agencies & Societies http://isi.cbs.nl/directory.htm National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm

CIA – The World Factbook: https://www.cia.gov/library/publications/the-world-factbook/index.html

Chambers of commerce and industry:

World Chambers Network http://www.worldchambers.com/default.asp

National statistical offices:

ISI – International Statistical Institute – Directory of Official Statistical Agencies & Societies http://isi.cbs.nl/directory.htm

National Statistical Offices – data sources and links: http://www.stat.gov.pl/gus/2206_ENG_HTML.htm

Statistical Sites on the World Wide Web: http://www.bls.gov/bls/other.htm

Non-official but useful information sources BusinessPatrol.com – Country Links http://www.businesspatrol.com/ Inside World, InsideCountries http://www.insideworld.com/ , http://www.insidecountryinfo.com/

BusinessPatrol.com – Country Links http://www.businesspatrol.com/

Inside World, InsideCountries http://www.insideworld.com/ , http://www.insidecountryinfo.com/

Market research International Market Research Information: http://www.imriresearch.com/ Market Research Portal: http://www.marketresearchworld.net/

International Market Research Information: http://www.imriresearch.com/

Market Research Portal: http://www.marketresearchworld.net/

Glossaries (I) Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/ U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htm

Central Statistical Office – Poland – Terms used in official statistics: http://www.stat.gov.pl/gus/definicje_ENG_HTML.htm

ISI – International Statistical Institute – Multilingual Glossary of Statistical Terms: http://isi.cbs.nl/glossary.htm

The OECD Glossary of Statistical Terms: http://stats.oecd.org/glossary/

U.S. Department of Labor – Bureau of Labor Statistics: http://www.bls.gov/bls/glossary.htm

Glossaries (II) Dictionary of Advertising http://advertising.utexas.edu/research/terms/ Market Research Glossary http://www.marketresearchworld.net/index.php?option=com_glossary&Itemid=26 Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/

Dictionary of Advertising http://advertising.utexas.edu/research/terms/

Market Research Glossary http://www.marketresearchworld.net/index.php?option=com_glossary&Itemid=26

Marketing Terms.com – Internet Marketing Reference http://www.marketingterms.com/

Assignment – work in pairs – and answer following questions: How many kilometers have in total railways in Moldova? When the fiscal year ends in Albania? What „GDP per capita” is? Find a definition. What are the main export and import partners of Ukraine? Where would you find the number and structure of business entities in Croatia?

How many kilometers have in total railways in Moldova?

When the fiscal year ends in Albania?

What „GDP per capita” is? Find a definition.

What are the main export and import partners of Ukraine?

Where would you find the number and structure of business entities in Croatia?