Business Information module1

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  • 1. Business Information Universe International Summer School on Information Literacy , funded by CEI, 10-14 September 2007, Fermo, Italy Sabina Cisek, PhD Associate Professor Institute of Information and Library Science Jagiellonian University Krak o w, Poland [email_address] , [email_address]
  • 2. FOREWORD: THE COURSE OBJECTIVES, STRUCTURE, CONTENT AND TRAINING METHODS
  • 3. Business Information Universe: the course objectives
    • Familiarize participants with the concept and domain of business information
    • Give an overall presentation of the business information industry, services, sources and uses
    • Introduce selected business information resources – focusing on free-of-charge and Open Access Web-based services and sources
    • Show how to use business information sources (mainly – international in scope, in English) and provide opportunity for hands-on training
  • 4. Business Information Universe: the course structure and content
    • Module 1 : Introduction to Business Information
    • Module 2 : Seeking for business information – Web-based information resources
  • 5. Business Information Universe: the course teaching-learning approach and training methods
    • Assignments, demonstration, discussion, group-work, lecture, hands-on practice
  • 6. Business Information Universe: very selected additional readings
    • Research guides and tutorials
      • BERA: Business and Economics Research Advisor. A Series of Guides to Business and Economics Topics by Library of Congress http:// www.loc.gov/rr/business/BERA/index.html
      • Intute: Virtual Training Suite http:// www.vts.intute.ac.uk /
    • Journals and weblogs
      • „ Business Information Review”. Quarterly by Sage [paid]
      • ResourceShelf http://www.resourceshelf.com/ [free]
  • 7. MODULE 1: INTRODUCTION TO BUSINESS INFORMATION (BI) Training methods: lecture , demonstration and discussion
  • 8. The Module 1 structure and content
    • Meaning, definitions, terminology, characteristics and importance of business information
    • Business information needs and users
    • The business information industry: producers and providers of BI
    • General description and categorization of BI resources
  • 9. Meanings of the term „business information”
    • Business Information is a domain of activity that:
      • involves – preparing/producing information sources; collecting, managing and giving access to them; finding, evaluating and using information, etc.;
      • includes – products (i.e. business information resources), services, systems, professionals, organizations, needs, users and uses, etc.
    • Business information is a type of information
  • 10. Definitions of business information
    • (1) Information FOR (doing) business
      • to make informed decisions – short-term, long-term, strategic
      • to enhance business, products, technology with current information
      • to gain profit, recognition and success
    • (2) Information ABOUT business (and economics, and related issues)
  • 11. Terminology
    • Business information
    • Business and economics information
    • Business intelligence
    • Competitive intelligence
    • n early synonyms
  • 12. Business information features
    • Business information should be reliable, trustworthy, authenticated , current, up-to-date; but – historical data and controversial issues may also be needed
    • Business information is based on resources that are already published and made available
      • Note a : that does not mean – these sources are always easily available
      • Note b : of course there are exceptions 
  • 13. Business i nformation area
    • General business information resources = „starting points”
    • Company information
    • Financial information = investment information
    • Product and service information
    • Markets, marketing and trade information
    • Other
  • 14. Business information needs, users and uses
    • Who needs business information? What for? Why business information makes a difference? Why business information literacy is an advantage – for organizations and for everybody?
    • Discussion with the course participants
  • 15. Business information needs, users and uses – who needs business information?
    • In professional life
        • business enterprises
        • associations, not-for-profit organizations, NGOs
        • central and local governments, authorities
        • journalists, writers
        • researchers, scientists, students
        • advisers, brokers, lawyers
    • In private life: everybody
        • anybody who wants to set up a business
        • buyers
        • credit takers
        • complaining clients
        • investors
        • job seekers
        • tax payers
  • 16. The Business Information Industry: producers and providers of BI (I)
    • Non-commercial:
      • International organizations, like European Union, OECD, United Nations, for example
        • Your Europe – Business [by EU European Commission] http:// ec.europa.eu/youreurope/nav/en/business/index.html
        • Euro Info Centres [by EU] http:// ec.europa.eu/enterprise/networks/eic/eic.html
      • Governments’ bodies, administration, local authorities
        • Ministry of Finance of Republic of Albania http:// www.minfin.gov.al /
        • Republic of Macedonia Ministry of Finance http:// www.finance.gov.mk/gb/index.html
  • 17. The Business Information Industry: producers and providers of BI (I I )
      • Libraries (academic, government, public), librarians, for example
        • Buffalo & Erie County Public Library – Reference Desk – Business and Finance http:// www.buffalolib.org/refdesk/index.asp
        • Harvard Business School Baker Library http:// www.library.hbs.edu /guides/
      • NGOs
      • Professional associations, chambers o f commerce
      • Universities, other educational/research institutions, scholars, students
      • Volunteers, enthusiasts
  • 18. The Business Information Industry: Producers and Providers of BI (III)
    • Commercial:
      • Commercial publishers and providers of BI resources, for example –
        • Dun & Bradstreet http://www.dnb.com/us/
        • Internet Securities, Inc. (trading as ISI Emerging Markets), http://www.securities.com/
        • Wiley http://eu.wiley.com/WileyCDA/Section/id-300022.html
      • Corporate intelligence centers
        • see The Society of Competitive Intelligence Professionals (SCIP) http://www.scip.org /
      • Information brokers = independent information professionals
        • see the Association of Independent Information Professionals (AIIP) http://www.aiip.org/index.html
      • Journals, for example
        • „ The Economist” http://www4.economist.com/countries/
  • 19. The business information sources
    • There exists a great amount of business information sources
    • Where and how to find them?
    • How to read and understand them?
    • How to evaluate them?
    • How to use them?
  • 20. The business information sources: categorization (I)
    • By financial barriers / availability of information
      • Free information, for example:
        • CIA World Factbook https://www.cia.gov/library/publications/the-world-factbook/index.html ;
        • Intute: social sciences: business http:// www.intute.ac.uk/socialsciences/business /
      • Commercial information – sold to the public, for example: Business Source Complete (EBSCOhost)
      • Proprietary information – not available, trade secrets
  • 21. The business information sources: categorization (II)
    • Note
      • There are numerous commercial sources – databases, directories, etc. that are available online:
        • partly free – basic information
        • partly free – but you have to register or subscribe
        • partly as paid services, for fee
      • Examples:
        • http:// www.corporateinformation.com /
        • http://www.kompass.com/en/MD001368
  • 22. The business information sources: categorization (III)
    • By producer/provider status (formality)
      • official (by government)
      • non-official (by commercial provider)
    • By format
      • electronic (online and offline), print, people
    • By level of processing
      • primary sources
      • secondary sources
      • tertiary sources
  • 23. The business information sources: categorization (IV)
    • Online electronic sources – by type of website
      • General-purpose (global and local) search engines, meta-search services, catalogs, portals
      • Specialized search tools (for example – „harvesting” services, Deep Web directories)
      • Quality-controlled subject/information gateways, vertical portals
      • Full-text resources – archives, e-journals, digital libraries, repositories
      • Web 2.0 forms – blogs, wikis, etc.
      • Databases online
      • Institutions’ and organizations’ Websites
  • 24. MODULE 2: SEEKING FOR BUSINESS INFORMATION – WEB-BASED INFORMATION RESOURCES Training methods: assignments, demonstration, discussion, group-work, elements of lecture, hands-on practice
  • 25. The Module 2 structure and content
    • Seeking for business information – Web-based information resources
        • Part A: Getting started
        • Part B: Company information
        • Part C: Financial information
        • Part D: Product and service information
        • Part E: Markets, marketing and international trade information