This talk outlines three pieces of advice for digital marketeers working with brands in today's participatory culture. It includes examples of idea-sharing, consumer-led marketing, experiential campaigns, and transmedia for entertainment and brands. Delivered by Sabina Bonnici, www.fizzythinking.com.

1. Participatory Culture
@SabinaBonnici

2. “a culture in which private persons (the public)
do not act as consumers only
but also as contributors or producers”

3. Let go.

5. Jane Ni Dhulchaointigh

7. “It was that day in the
kitchen when my boyfriend
James made me see that it
wasn’t about me—it was
about enabling other people.
Suddenly, sugru became
something that could be
massively scaled to have a
large impact. It was no
longer about me being
in control; it was about
encouraging other people to
do stuff.”
“all of our marketing comes
from customers in the form of
hundreds of photo, stories
and videos”

9. “Hackers welcome. Have a go at it:
It's easy to root (and rooting won't
void your warranty). Everything opens
with standard screws. Hardware
hackers can create their own
peripherals, and connect via USB or
Bluetooth. You want our hardware
design? Let us know. We might just
give it to you. Surprise us!”

10. Elon Musk

11. “It’s a cross between a
Concorde, a railgun, and an
air hockey table.”
“Even if I’m wrong about
the economic assumptions
behind the hyperloop, it
would be a really fun ride.”

14. Get real.

19. Tell it differently.

28. Source: LanceWeiler

29. Source: futureofstorytelllingproject.com

30. Let go.
Get real.
Tell it differently.

31. Follow:
@LanceWeiler
@Henry Jenkins
Ingrid Kopp
@fromthehip
@Caitlin_Burns
Paula Le Dieu @archiville
@DraftFCB
@latddotcom

32. Your turn.

33. Thank you!
@SabinaBonnici