Could you write an e book

Part of the Series: Hate Selling? Build Profile Instead
Could you write an e-book?
I wrote an e-book and you can too
A very brief guide
By Susan Abbott

Basic format of an e-book
Look to the master – Seth Godin: http://www.squidoo.com/howtomakeanEbook
Write something worth reading
Write it in Word or other word processor
Use landscape layout
Change page size to 8” wide x 6” high
Use a legible font for the body
Use a headline font with bravado
Save it as a PDF
Post it on your blog and give it away so it spreads your ideas
Use a creative commons license: www.creativecommons.org

Copyright protection exists without registering
Creative Commons License
Purchase a license from a stock-art organization. Protect yourself further by referencing the source

Make your own template in Word with a nice header and footer
Match the writing style to your personality
To see the whole e-book, download it from www.customercrossroads.com or www.abbottresearch.com

My Learning
Great feedback  feels nice
Many clients downloaded  looks like it may have worked
Click-through tracking on Constant Contact
Courage  to try more
But  no one called with a project (yet)
Next time:
Assume I will want to print and bind some copies for some people
Therefore, create in format that is easy to print to (not 8”wide x 6” high)
Next time, maybe I would go with a half-sheet instead. Still works on screen, but is a standard page size
Don’t create the cover graphic in PowerPoint
It works fine online, but doesn’t print well after converting into a JPEG
I’m currently reworking it in Photoshop Elements

What ideas does this give you?

A free e-book about e-books
http://www.niche2.com/free-ebook/giveaway-free-ebook.pdf, by Dr. Mani Sivasubramanian
Says there are five models of e-book giveaways
Problem + solution: focus on a problem faced by a large part of your target audience
Recipe + ingredients: e.g. how to grow a rose garden, where to buy supplies
Parallel paths, one free one paid: solution is fully outlined, but paid option directs reader to a specific service. E.g. search engine optimization is a lot of work, even if you know how.
Teach and do: teach people how to do something, offer to do it for them. A reputation builder rather than revenue generator
Case study: e.g. how you lost 30 pounds and changed your whole life by using a certain product

The Seven Hallmarks of Compelling Intellectual Capital
Competing on Thought Leadership: The Seven Hallmarks of Compelling Intellectual Capital, by Bob Buday and Bernie Thiel
Getting high-level executive attention that, ideally, results in business depends upon a firm’s ability to powerfully differentiate its expertise and substantiate its client results.
Powerful points of view address the most pressing business issues in the most unique way and with the highest level of demonstrated success. In today’s accelerating, increasingly complex, and high-stakes business world, executives are more receptive than ever to new, effective ways for addressing critical problems.
Focus – a single fundamental message
Novelty – a unique diagnosis of problem or solution
Relevance – meets critical and specific market need
Validity – proving that the solution you offer is effective
Practicality – demonstrating your solution can be implemented
Rigor – having tight, consistent logic
Clarity – making a clear argument with words and concepts that are easy to understand

How to sell or deliver your e-book from your website
http://www.ehow.com/how_4584874_sell-deliver-ebook-automatically-website.html
Basically explains how to use a service called e-junkie
Alternatives
Use a contact manager like Constant Contact iContact or AWeber to deliver the product via e-mail
Give people the address to download the e-book from your website or blog

Could you write an e book

by Susan Abbott on Jul 13, 2011

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Could you write an e book — Presentation Transcript