Importance & Future of Location Based Services (LBS)

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Presentation on Location Based Services

Published in: Education

Importance & Future of Location Based Services (LBS)

  1. 1. I like to thank all those unknown individuals/entities whose picturesI have used for making this presentation for educational purposes.
  2. 2. Syed Abdul BasitA Telecom Professional Marketer Mobile VAS Expert
  3. 3. Definition
  4. 4. Major players
  5. 5. The only really useful communications tools are those that create better relationships
  6. 6. •••••
  7. 7. SOLOMO ?
  8. 8. Consider the Differences… vs.
  9. 9. SoLoMo (n) Situatedexperiences, enabled by mobile,shared with others
  10. 10. From 6 of Separation  Always Connected 
  11. 11. Six Elements of Mobile Devices Broadband Apps Internet Sensors Cloud
  12. 12. Six Elements of Mobile Devices Broadband 53% US subscribers own smartphone1 Apps 1.2B Apps downloaded 12/25-12/312 Internet Sensors 90% Keep smartphone w/in arms length3 Cloud Sources: 1 Pew Research; 2 Flurry; 3Edison/Arbitron
  13. 13. Six Elements of Location Position Place Context Vicinity Things Proximity
  14. 14. Six Elements of Location Position Place 74% US smartphone owners use their phone to get real-time location info1 Context 60% Search on their smartphone daily2 Vicinity Things 20x Mobile users 20x more likely to click Proximity on a map than desktop users3 Sources: 1 Pew Research May 2012; 2 Google; 3Razorfish
  15. 15. Six Elements of Social Close Networks Friends Content PlatformsSentiment Sharing
  16. 16. Six Elements of Social Close Friends 1 in 7 Facebook accounts for Networks 1 in 7 mins. spent online1 Content $1B Facebook has agreed to Platforms pay for Instagram2Sentiment 2.5x LTV of a visitor referred from Sharing Facebook vs. Google3 Sources: 1 Comscore; 2 Flurry; 3Ben Elowitz (Wetpaint)
  17. 17. Mobile Tsunami
  18. 18. Mobile Location Social X X
  19. 19. you@SyedAbdulBasit
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