2. The changing economic zone of the world, the mentality of humans, and the necessity of process in creating a brand value had influenced this world of business to innovate new things every day
3. Business in the present specialize themselves via created / innovated methodologies showering high upon their capital stand but literally failing from it’s focus to set a process of revenue, an ongoing debate for years long. Today business have been forced to develop the concept of “Revenue” with the key point not victimizing “Brand Value”. In the past competition was the only factor that influenced the standard of a business, but the newer version of the said competition had made a business a begging process, literally carrying one’s business to the door steps of the consumers with said sudation of technologies.
4. If the primary motto of a business is to create a brand Image then the question is, Are we towards the right path..? Forgetting the term competition, do we really concentrate on creating a healthy Brand Image? - the mortal concept of a business.
5. we started innovating technologies and it’s sad that the absolute knowledge about the innovations is lacking which influences our inefficiency. Is/Was that our mistake in understanding the author’s promotion about his innovation or is/was it the selfishness of the author in hiding the specifications of his innovation or was he himself not clear about his innovation..?
6. We taught the world about timings and failed to concentrate in our business. The TAT (Turn Around time) in providing/availing simple data had increased to days, promoting our inadequacy in not adhering to the norms and naturals wants. If we are proud to renounce about our innovations we must have reduced the risk of time sharing, if not it proves the statement that we are stil1l standing in the beginning. We had tried our best to innovate a process that could satisfy the concept of revenue and shame that we resulted in superiority that “ We Business stand ahead of Consumers”.
7. When we agree only consumers( Man Kind) are sensed, how come the word business’s( Non Living) started sensing today? It’s time for us to answer the biggest debate how to earn the ‘Brand Value’. The biased contract concept is to be put to an end. The infrastructures created by every corporate for raising their capital stand in the market fails in promoting grievance redressal, the key to earn a ever lasting good will.
8. The very attempt in promoting only customer satisfaction will change the trading concept of brand which will then be traded purely for the satisfaction rendered. A perfect combination of departments in supporting the increasing need of the customers will finally take us to the theme, ” Customers first”- The Brand Image , Which at present had sadly remained as wall mounts, decorating the receptions of every corporate. It’s time to switch on before a revolution and observe the need to create a “Brand Image’ which will be an electric bulb innovated to survive for years long.
9. Finally it’s time to realize the tool– “TARGET without perfection” innovated by us to measure the performance of an individual is the cause factor of all these mischief in the past, literally spoiling the image and the said good will – “ Brand Value”.
10. Now a Tool, completely different from the past in estimating a individuals performance is required! The literal meaning of Education is to promote the "History of success stories" of those people who declared their path “New” which educates and strengthens the upcoming generations to be confident who are in their way “New”.