WORTH                 IT?150units ofBlackBerry?!
What isgoing onwith RIM?
Phones  suitable forthe corporate environment
Here’swhatyoudon’tsee…
ZARHA S   UnDs  Otio  itua
sameStay in the          po sition
LETS TAKE A CLOSER LOOK
Inability to communicate well 	1.
DISCONNECTIONwithin the company & with its consumers
Focused on thewrong targetmarket
Inability to market products 	2.
Married to theirmobile operators
First BlackBerryTV ad in 2008
E FFE CT:   their sales  have beenspiraling down.
Inability to create something    that is uniquely theirs3.
t’s soWha alspecia bout rry?bla ckbe
NEWSFLASH!
NEWSFLASH!      can never be
They havedone nothing    to excite   customers
“The original BlackBerry functionality is at the basemore or less unchanged, and a bunch of gooey media toppings have been...
NO
RIMwilleventuallydiedown.
To recap:                     Recipe                   for                     failure                       (and why it’s...
Thank you.Sabrina LeeTwitter: @sab_lee
CREDITS* photos:•    http://www.flickr.com/photos/8922532@N08/5721960455/•    http://www.flickr.com/photos/fahadee/5239324...
Is buying 150 units of BlackBerry worth it?
Is buying 150 units of BlackBerry worth it?
Is buying 150 units of BlackBerry worth it?
Is buying 150 units of BlackBerry worth it?
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Is buying 150 units of BlackBerry worth it?

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Is buying 150 units of BlackBerry worth it?

  1. 1. WORTH IT?150units ofBlackBerry?!
  2. 2. What isgoing onwith RIM?
  3. 3. Phones suitable forthe corporate environment
  4. 4. Here’swhatyoudon’tsee…
  5. 5. ZARHA S UnDs Otio itua
  6. 6. sameStay in the po sition
  7. 7. LETS TAKE A CLOSER LOOK
  8. 8. Inability to communicate well 1.
  9. 9. DISCONNECTIONwithin the company & with its consumers
  10. 10. Focused on thewrong targetmarket
  11. 11. Inability to market products 2.
  12. 12. Married to theirmobile operators
  13. 13. First BlackBerryTV ad in 2008
  14. 14. E FFE CT: their sales have beenspiraling down.
  15. 15. Inability to create something that is uniquely theirs3.
  16. 16. t’s soWha alspecia bout rry?bla ckbe
  17. 17. NEWSFLASH!
  18. 18. NEWSFLASH! can never be
  19. 19. They havedone nothing to excite customers
  20. 20. “The original BlackBerry functionality is at the basemore or less unchanged, and a bunch of gooey media toppings have been dumped on top of it, I see sprinkles, fudge, marshmallow, pineapple,whipped cream, a cherry, and a few gummy bears,but no significant improvement to the old, dried-out ice cream at the bottom of the bowl.” - Michael Mace
  21. 21. NO
  22. 22. RIMwilleventuallydiedown.
  23. 23. To recap: Recipe for failure (and why it’s not worth investing) Inability to createInability to Inability to something that iscommunicate well market products uniquely theirs
  24. 24. Thank you.Sabrina LeeTwitter: @sab_lee
  25. 25. CREDITS* photos:•  http://www.flickr.com/photos/8922532@N08/5721960455/•  http://www.flickr.com/photos/fahadee/5239324772/sizes/l/in/photostream/•  http://www.flickr.com/photos/sarahreido/3120877348/sizes/l/in/photostream/•  http://www.flickr.com/photos/kelseyphoto/3525520431/sizes/l/in/photostream/•  http://www.flickr.com/photos/traceyconsolo/4604263603/sizes/o/in/photostream/•  http://www.flickr.com/photos/hbmike2000/5768805499/sizes/l/in/photostream/•  http://www.flickr.com/photos/gyaban_fr/4860421542/sizes/l/in/photostream/•  http://www.flickr.com/photos/bdickman/3639560735/sizes/o/in/photostream/•  http://www.flickr.com/photos/pauldcocker/3003668632/sizes/o/in/photostream/•  http://www.flickr.com/photos/mmmfac/3720959476/sizes/z/in/photostream/•  http://www.photos8.com/view/bride_and_groom_holding_hands-other.html•  http://www.flickr.com/photos/midnight-digital/2269941524/sizes/l/in/photostream/•  http://www.flickr.com/photos/shoa/2770843565/sizes/l/in/photostream/•  http://www.flickr.com/photos/findyoursearch/5100065637/sizes/l/in/photostream/•  http://www.flickr.com/photos/skewgee/3161506528/sizes/l/in/photostream/•  http://fc05.deviantart.net/fs47/f/2009/172/c/4/My_Custom_Apple_Logo_by_chris2fresh.png•  http://mentormate.com/sites/default/files/blackberry-logo.png•  http://www.indiatalkies.com/images/explosion52627n.jpg•  http://www.flickr.com/photos/ingjoseherrera/3698499531/sizes/l/in/photostream/•  http://www.flickr.com/photos/nane-zwerg/3945310084/sizes/l/in/photostream/•  http://www.flickr.com/photos/christchild81/205848002/sizes/z/in/photostream/•  http://www.flickr.com/photos/mbleeker2009/4497825019/sizes/l/in/photostream/•  http://www.flickr.com/photos/amorphesding/3392255694/sizes/l/in/photostream/•  http://www.flickr.com/photos/shizu_bara/5640722437/sizes/l/in/photostream/•  http://www.flickr.com/photos/koggaccio/3182044052/sizes/l/in/photostream/* information: •  http://mobileopportunity.blogs pot.com/2010/10/whats-really-w rong-with-blackberry-and.html•  http://www.businessweek.com/magazine/content/10_42/b4199076785733.htm
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