Is buying 150 units of BlackBerry worth it?Presentation Transcript
WORTH IT?150units ofBlackBerry?!
What isgoing onwith RIM?
Phones suitable forthe corporate environment
ZARHA S UnDs Otio itua
sameStay in the po sition
LETS TAKE A CLOSER LOOK
Inability to communicate well 1.
DISCONNECTIONwithin the company & with its consumers
Focused on thewrong targetmarket
Inability to market products 2.
Married to theirmobile operators
First BlackBerryTV ad in 2008
E FFE CT: their sales have beenspiraling down.
Inability to create something that is uniquely theirs3.
t’s soWha alspecia bout rry?bla ckbe
NEWSFLASH! can never be
They havedone nothing to excite customers
“The original BlackBerry functionality is at the basemore or less unchanged, and a bunch of gooey media toppings have been dumped on top of it, I see sprinkles, fudge, marshmallow, pineapple,whipped cream, a cherry, and a few gummy bears,but no significant improvement to the old, dried-out ice cream at the bottom of the bowl.” - Michael Mace
To recap: Recipe for failure (and why it’s not worth investing) Inability to createInability to Inability to something that iscommunicate well market products uniquely theirs